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Welcome

Our mission is to provide our clients the expertise necessary to extend their brands into memorable and inspiring experiences. Our aim is to deliver the highest levels of creativity and service through customized account teams. We develop creative solutions that produce a competitive advantage for our clients. From strategy through execution, our defined process, attention to detail and integrity empowers our clients with high value and measurable results.

Without our clients, we would not have this gallery of amazing projects. Thank you for your inspiration and for requiring us to invent. Thank you for pushing our boundaries.

This is truly an open source design system, in which unprecedented requests stimulate our creativity and our technology.

Rich McAdamPresidentMC2

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What We Do

Events We are a nationally recognized provider

of corporate events and meeting services

including general sessions, special events (proprietary

and public), high-end entertainment booking and

production, meeting logistics, graphics production, and

deployment.

ExhibitsWe provide complete design,

construction, installation and storage

of trade show and exhibit properties. With in-house

fabrication we can scale from small strategic booths

to comprehensive, integrated trade show experiences.

MC2 can also act as your general contracting service

managing all aspects of trade show experiences

including registration and travel logistics, facility

contracting and show services.

EnvironmentsFrom experiential design through display

fabrication, MC2 provides turnkey

development and delivery of permanent marketing

environments and displays. Employing the state-of-the-

art CAD and fabrication equipment, MC2 has delivered

corporate presentation facilities, museum displays, retail

environments and sponsorship activation experiences

all over the globe.

EcoFlex™ Exhibit ProgramThe essence of the MC2 EcoFlex™ Exhibit Program is the

flexibility to meet the demands of your program and

your budget, the demands of change, and the demands

of living in harmony with

our planet. Designed

to the highest standards, it is also capable of change,

versatility and efficiency. A truly environmentally sound

solution in the exhibit world is utility – extended use

over time. A timeless, multi-life system in an otherwise

disposable industry is the MC2 definition of green

exhibiting.

E X H I B I T P R O G R A M

Who We Are

MC2 was created in 1999, a union of five companies specializing in environments, exhibits and events. Together these

companies represent more than 50 years collective experience in the industry.

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To ensure the highest level of service, MC2 is supported by full service production facilities in major U.S. cities. This creates

efficiency and cost effective management of your project.

Where We Work

We offer clients these benefits:

• National infrastructure

• Global network

• Standardized, seamless service network

• Breadth of experience in the exhibit design and production

• Expertise in event and meeting production, expositions,

electronic media, trade show marketing and destination management

MC2 LocationsAtlantaBostonChicagoDetroit DüsseldorfKingmanLas VegasLehigh ValleyLos AngelesNew York (HQ)OrlandoSan FranciscoSt. Louis

Partner LocationsBuenos AiresGuanajuatoSão Paulo

Partner LocationsAvonAbu DhabiBeijingBrisbaneDubaiGizaHong KongLondon/SurreyNew DelhiPianezzaSeoulSingaporeSoesterbergSydneyTaipeiTokyoValenciaWarsaw

Corporate HeadquartersMC2 LocationPartner Location

AtlantaBoston

Chicago

Detroit

Düsseldorf

Kingman

Las V

egas Lehigh Valley

Los Angeles

New York

Orlando

Production

Sales

Design

Storage

I&D

Global & Local Support

San Francisco

St. Louis

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EVENTS

| 7Samsung Electronics, GALAXY Note Launch

8 | EVENTS

Samsung Samsung Galaxy Note 10.1 Launch

New York, NY, United States

Samsung Electronics America Inc. held a highly anticipated launch of

the GALAXY Note 10.1 in the U.S. market. MC² was responsible for:

• The red carpet entrance with its custom Samsung Note

backdrop for celebrity photo ops

• Design and production of five different demo areas for guests to

try out the Samsung Note 10.1 for themselves and interact with

Samsung experts

• Production management, AV and staging services, and support

for theater presentations

8 | EVENTS

EVENTS | 9

Samsung takes over Times Square and Radio City Music Hall. One outdoor event and

one indoor extravaganza for Samsung’s launch of their Galaxy S4 phone.

MC² constructed the outdoor venue in the middle of Times Square as well as the

demonstration area and bannering in the historic Radio City Music Hall. Though we

were not permitted to take professional photos, here’s a sampling from the extensive

coverage on the web which showcases our work.

Samsung Samsung Galaxy 4 Launch

New York, NY, United States

10 | EVENTS

At the 2013 Wipro Global Sales Leadership Conference, MC² began with a detailed

venue search across the globe, finally selecting Orlando as the best fit. We also

created and managed the website and registration engine for all attendees coming

to the event, along with providing staff at the onsite registration desk. MC² acted as

the general services contractor for the partner expo developing the floorplan and

providing onsite support as well as managing business unit breakout meetings and

specialized staffing. We advised on the hotel contract language, menus & agenda

timing, as well as, recommended providers of props and RFID technology.

Wipro Global Sales Leadership Conference

Orlando, FL, United States

RJ ReynoldsVUSE Campaign Kickoff

Denver, CO, United States

Working with RJR’s UK brand agency, Nerv, we actualized the

VUSE brand for government, press and consumer events with

a road show trailer. Our 3D interpretation of the VUSE brand

won praise from Nerv gaining their 100% acceptance and

trust and opening the door to further opportunities.

EVENTS | 11

12 | EVENTS

Furusiyya, a curator of a prestigious collection of equestrian artifacts, opened an exhibition at The International Museum of the Horse in Kentucky with a gala dinner for 400 prestigious guests, a commissioned fashion show and jewelry exhibit. MC2 partnered with Turquoise Brand Limited, London to produce the event which matched the lifestyles of opinion leaders, high-level arts and equestrian personalities, the media and the Saudi royal family. Particular attention to detail combined with grand gestures, created an atmosphere of distinct elegance and sumptuous privilege.

Furusiyya“A Gift from the Desert” Gala

Lexington, KY, United States

12 | EVENTS

EVENTS | 13

MC² and Innocean Worldwide, Hyundai’s AOR, worked in true collaboration for a successful golf sponsorship. Hyundai vehicles were elevated on sleek displays for high-visibility during key camera shots on the course. They were also positioned at island retail environments and at each high profile function associated with the Tournament of Champions. The product displays that were set up in a short time frame at multiple locations throughout Maui, required careful project management. Display items were shipped to or sourced right on the island.

Hyundai Tournament of ChampionsSponsor Event

Maui, Hawaii, United States

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EXHIBITS

| 15Samsung Electronics, CES

16 | EXHIBITS

Samsung Electronics leads the show at the Consumer Electronics Show in Las Vegas. These massive

deployments include the breath of their formidable offering – interconnected, networked and live

for visitors to experience. Audiences have come to expect the highest level of sophistication from the

Samsung exhibits and MC2 provides flawless performance.

This year, in addition to their large exhibit, they introduced the Galaxy Studio, featuring the Samsung

Galaxy Note and Galaxy phone.

Samsung ElectronicsConsumer Electronics Show, Las Vegas, NV

160’ x 200’ plus 25’ x 44’

EXHIBITS | 17 EXHIBITS | 17

18 | EXHIBITS

MC2 worked with John Deere Construction & Forestry and their

agency Gyro HSR to bring their, “You’re On” campaign, to life.

MC2 took the idea and created the design for the Chatterbox.

The concept was to get the conversation started with John

Deere customers and find out exactly what they thought

and what they wanted in a new machine. The completed

project was unveiled at ConExpo 2011 with great success. The

Chatterbox now travels to road shows and construction sites

so John Deere is able to continue to hear directly from their

customers.

John DeereConExpo, Las Vegas, NV

183’ x 206’

Winner MarCom Platinum Award

for Customer Feedback

Promotion

EXHIBITS | 19

• General contracting services

• Turnkey project management

• Between 75,000 and 150,000 square feet of

controlled traffic flow

• Exhibit design and construction

• Hundreds of graphic panels

• Live theater environments

• Product demonstration zones

• Seminar management

• Multi-media experiences

• Lighting design and deployment

• Transportation

• MC2 labor supervision

Canon, USAConsumer Electronics Show, Las Vegas, NV

70’ x 125’

MC2 delivers exciting experiential events that up the ante, year after year.

20 | EXHIBITS

Hisense’s mission for CES was to increase their

brand awareness, while visually demonstrating

their ascending position in the consumer

electronics market.

MC2 designed a dramatic, airy and open

environment with a colorful palette of textures

and effects to reinforce their “Life Reimagined”,

theme.

HisenseConsumer Electronics Show, Las Vegas, NV

80’ x 120’

20 | EXHIBITS

HisenseConsumer Electronics Show, Las Vegas, NV

80’ x 120’

EXHIBITS | 21

It’s not very often we get to design an exhibit for purely aesthetic

reasons. Often we must plan our strategy around a rigid business

case with very detailed deliverables. Dassault Falcon was

different. Their directive was to communicate, through design,

their history and leadership in the aviation industry. A unique

opportunity and our imagination took wings.

Dassault FalconNational Business Aviation Association, Orlando, FL

70’ x 90’

22 | EXHIBITS

Motorola SolutionsNRF, New York, NY

50’ x 70’

Motorola Solutions NRF 2013 exhibit was the culmination

of a collaborative creative effort by the Motorola Solutions

Customer Experience Team, MC2 and Genesis Event Group.

The exhibit was designed to mimic a retail environment for

the show and it was a huge success.

EXHIBITS | 23

WiproSapphire, Orlando, FL

30’ x 30’

MC2 helped Wipro upgrade their presence on the show floor with

a program solution that allows for maximum design flexibility that

conveys a professional brand image across multiple business units for

multiple trade shows. The new exhibit has created positive buzz for

Wipro at key shows, which led to a significant increase in show leads.

24 | EXHIBITS

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For the past 10 years, MC2 has provided Newmark Knight

Frank turnkey services for the two largest annual Real

Estate Trade Shows – ICSC Las Vegas and ICSC Deal

Making in NYC. Our services include design concepts,

design displays and execution including build of displays,

graphics and all show services to support each three-day

event – including I&D labor, transportation, electrical,

rigging, flooring, décor, and more.

NewmarkICSC, Las Vegas, NV

40’ x 60’

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ENVIRONMENTS

| 27Orange, Customer Briefing Center

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MC2 created customer-facing environments

for the demonstration of Cisco’s products and

technologies. These include a theater environment

within a circular room utilizing large screens for

presentations to a group of sixteen. Individual

demonstrations were positioned at the perimeter

of the circular theater for more in-depth interaction

with Cisco’s products. The design concept was the

outcome of an in-depth discovery process with the

client’s World Wide Sales group to define the best

way to effectively explain their technology and

present their products in a theater environment.

MC2 overall design has become the standard for all

global centers.

Each Customer Briefing Center that has been

completed has resulted in increased sales activity

and customer interest in Cisco.

Cisco SystemsCustomer Briefing Centers

Songdo, South Korea

ENVIRONMENTS | 29

30 | ENVIRONMENTS

MC2 collaborated with Nike corporate designers and project

managers on the retail environments at the Flatiron and Lenox

Mall locations. We engineered, project managed, built and

installed the custom fixtures and displays.

Nike is big on their facilities being LEED certified so we used

numerous re-purposed materials and items for the stores such

as, reclaimed bleachers to make most of the displays as well as

retrofitting a 1970’s high school basketball score board for the

ATL store.

NikeRetail Environment

Flatiron Building, New York, NY & Lenox Mall, Atlanta, GA

ENVIRONMENTS | 31

MC2 was contracted for our attention

to detail and our distinct fabrication

and installation skills that this unique

project required. MC2 provided the

graphic design, graphic production,

interactive technology and professional

project management for this 12,000 sq.

ft. interactive environment.

CSI: The ExperienceInteractive Exhibit

MGM Grand, Las Vegas, NV, United States

32 | ENVIRONMENTS

AT&TAdWorks Media Lab

New York, NY, United States

The Lab was created to immerse high-level decision

makers in an environment that is high tech and

fun to deliver AT&T’s message on emerging ad

solutions and technologies. MC2 engineered the

original designs, managed the project, as well as

built and installed the components of the lobby,

entrance hall and Lab itself.

32 | ENVIRONMENTS

Lockheed MartinSpace System Demonstration Center

Arlington, VA, United States

MC2 collaborated with The Brand Experience to

produce and install this 4,000 square foot interactive

space system center.

Photography by The Brand Experience.

ENVIRONMENTS | 33

34 | ENVIRONMENTS

HoneywellTechnology Experience Center

Shanghai, China

The Honeywell experience starts with a 30-foot entrance

tunnel. With tile floor and curved aluminum ribs, the

tunnel’s LED lights are show controlled for any color

combination. The eight 42” video screens show Honeywell

corporate messaging and visitor-specific videos tailored

to the visitors interest. The Center itself consists of a VIP

lounge area and separate areas devoted to Honeywell’s

five focused business sectors – industrial, energy,

commercial, transportation and the home.

The VIP or staging area has three 12x18 curved walls on

tracks surmounted by a tapered ceiling in traditional

Chinese style. With smoke machines billowing, the walls

move apart dramatically to reveal the product areas.

Pioneer ElectronicsStore-In-Store

64 locations, United States

This retail store-in-store environment

gives Pioneer’s products a branded “home”

inside an independent retail outlet. MC2

developed two color palettes to choose from,

standardized design elements, graphics and

accessories for efficiency, design services,

fabrication, painting, flooring, coordinated

production and installation in 42 different

cities. ENVIRONMENTS | 35

www.mc-2.com800-537-8073