mau-mahee

8/3/2019 MAU-Mahee

http://slidepdf.com/reader/full/mau-mahee 1/10

MAU Products

business plan

1

Contents

1. Executive Summary..........................................................3

2. Description of Business.....................................................4

3. Description of Product.......................................................4

4. Marketing Plan...................................................................5-8

5. Suppliers & Subcontractors.................................................8

6. Management........................................................................9

7. Financial plan......................................................................11

8/3/2019 MAU-Mahee


MAU Products

business plan

2

1. Executive Summary

Today, with high speed of life, People have to calculate each second of life. Consumer taking

only that products which saves their time, even at a high price. If they don’t get the productsaccording to their demand, finding out the substitutes.

Fish is that type of item.This is very much demanded item but difficult handling and dressing

removing this item from consumer plate.

MAU Products’s objective is to catch that consumer. We realized if we can make these itemsconvenient for cook and people would buy them. We offer 1 item which’s main feature is

ready to cook product, better quality, hygienic and slandered packaged but comparatively lowprice.

We produce our raw material in our own farm, and processed at same place. Cold Chain is

maintained from collection of raw material to retailing. We do not compromise with our

consumer’s health.

8/3/2019 MAU-Mahee


MAU Products

business plan

3

2. Description of Business

MAU Products a very new face in Processed Food Market just started its journey.

It produces fish fillet . The central attraction of the company is they produce the fish in theirown farm at Sirajgong and processes it at the same place which gives the consumer assurance

of best quality. Its aim is serve the country by supplying protein at the same time relief thehouse maker with its products.

MAU Products represents, MAUFish Farm and MAU Fish Processing Farm.MAU Products isa partnership business. bulid up with 2 partners.

Name of the Partners

1.Maheuddin Al Amin2.Arifur Rahman

MAU Products is a very new business. It has started on 1 January, 2009. Already it has placed

in market and took attention of the consumers.

3. Description of Product

MAU Products Sells- Fish fillet

Fish is a very much popular food item in our country but fish cooking is a lengthy and bulgy

process, today as the women are become busy with their carrier they do not like spending time

In cooking, so they cut off these short of time consuming item from their food menu. Thesehow we are loosing the chance to get the nutrients and food value.

8/3/2019 MAU-Mahee


MAU Products

business plan

4

There are so many foreign fish products come in our market but the quality of this productsare not ensured and most of them are marine fish but we are providing fresh water fish to ourconsumer.

Our price will seem very reasonable to the consumer. They have to spend some more money

for the quality and the service which we are giving them. And the fish products are muchcheaper then the similar product present in market.

4. Marketing Plan

4.1. Industry

MAU Products is a new and small industry with 5 acres land for fish farming .75 acre land for

processing industry.It contains separated landing center, slaughter house, processing unit, quality ensure unit,

packaging unit and distributing center.

We have a sells center at our processing Industry where one can buy our product at retail price.

4.2. Consumer

Our target is to catch the consumers who are taking Caned Fish from Super shops and Localmarket. Products of MAU made for the people from higher middle class to upper class, who

shops at super market chain, means urban people. They demand such product which saves theirtime, have better quality and provides better marketing management.

Our first target is to take over the local demand, in our country people suffer from mal nutrient,people are not aware of proper diet.

Fish is also a better source for protein. Fish protein contains less fat. So, in comparison of meatfish contains more protein, Fish is free from harmful cholesterol, It has seen that Cholesterol

that fish is good for human health. Fish contribution to animal protein supply is 63%.

8/3/2019 MAU-Mahee


MAU Products

business plan

5

Requirement of fish

Per Capita

Annual Fish

Intake

Per Capita Fish

Needed

Annual total fish

Demand

15.04 kg 18.0 kg 2.43

It’s true that, both the product do not have that much expectancy but we have to remember

both the product is not available in market, if we could successfully reach to the consumer wewill get a monopoly market facility.

4.3. Competition

Our potential consumers’ currently buy these products from Super shops. Some Foreign

companies sells produce them, and marketed buy some native company. In Bangladesh there isa company name Rich is selling fish finger.

Now a day’s supper shops also offering processed fish

Weakness and strengths of the consumer

Fish products in comparison with foreign product

Weakness Strength

1. High price2. No quality

assurances3. some times expired

4. Marin fish

1. Already in market2. Brand name

3. Better marketingmanagement

4. Huge amount of capital for

marketing

activities5. Better packaging

8/3/2019 MAU-Mahee


MAU Products

business plan

6

Fish products in comparison with Rich

Weakness Strength

1.High price2.Poor packaging quality

3.Marin fish

1. Already in market2. Brand Name

1. Attractive packets3. Marin Fish

4. High quality5. Strong Research

& developmentdepartment

Competition StrategyFish products

Our Strengths

1. Comparatively low price2. Fresh water fish

3. Better quality assurances4. Better Marketing management

5. Cold chain is maintained fromProduction to Retailing

6. Product of our own country7. Better packaging which is Attractive

As well as ensure best quality.

Our weakness1. New brand in market.

So, it will take sometimes

to get regular consumer.2. Fillet of fresh fish is new exposure

to market. So, chance of market failureis high.

3. Lack of experience4. Processing of fresh water

fish is a problematic process.5. Our consumers are not that much

habituated to this short of products.

8/3/2019 MAU-Mahee


MAU Products

business plan

7

4.4. Advertising and Promotion

Introducing the productsOur products are very in market, so we have some strategies to introduce them to consumer

Leaflet And pocket calendarLeaflet and pocket calendar with brand name and Information will be distributed at market

places, not only the super market chains but also at kitchen markets.

Free SampleFree sample will be offered at market places, mainly at super shop chains, coz most of our

target consumer shops there. So, it easy for the consumer to understand our promotional

statements. And they would be able to make instant buying decision.

4.5. Location

The business is located at a commercial area. It has been specialized for this business. Diesis

contamination on duck is less than other poultry but we have other product that is fish. Fishneed some special treatments. One of these is erosion of earth pond dikes by sucks. So, we

need. alluvial soil which contains much moisture, Our location at Sirajgong facilitated withthis. Moreover Sirajgong is standing by the Jamuna river so, here temperature is never very

high or low. And pH of soil is 6.7-8.5 that is very much acceptable for our production process.

5. Suppliers & Subcontractors

MAU Products need some inputs that are- 1. Fingerlings2. Medicines

Also needed some services that are- 1. Transportation of processed food2. Treatment of fish

We get our Fingerling from Kzi Hatchery Ltd, for transportation we relay upon Chand Mia and

Sons Insulated Cargo Van Company. And Fisheries and Animal resources ministry provide ourMedicine and Treatment facilities.All the Subcontractors get a percentage of profit. These how they also come under our profit

loss chances.

8/3/2019 MAU-Mahee


MAU Products

business plan

8

6. Management

The management team consisted with 4 fresh graduates with some advisor to guide the board.Future Leaders group is the official consultancy farm of this business.

Advisors

Name of the advisors Position

1. Mrs. Sahanaz Policy maker, Agricultural policy of Bangladesh

2. A.M Sahabuddin Lecturer, Department of Fisheries, Sher-e-BanglaAgricultural university

3. Asif Wares Newaz Lecturer, Department of Fisheries, Sher- e- Bangla

Agricultural University

EmployeeNow 1000 employees are working with us, 800 of them are working at the farm. 150 are atprocessing farm and 50 are at corporate office.

AccountsOur accounts section is under marketing department. A strong Accountants team is working for

this section. This section is monitored by the chairperson herself, assist by Uddin associate.

AttorneyThe attorney section is under chairman’s provision. Mr. Shamsul Alam Attorney farm is ourofficial Attorney farm.

BankerOur business is financed by DBBL Bank, under small Entrepreneurship Development Skim. At

a Interest of 3.5%

Insurance Agency

MAU Product’s business is ensured by Jibon Bima Corporation. It is bear all sort of risk of operating.

ConsultantsUltraAdvance Group is our Official consulting agency.

8/3/2019 MAU-Mahee


MAU Products

business plan

9

The Chair person

Farm Manager Processing Manager Marketing Manager

1. Farm

Administration

unit

2. Animal Care

unit

3. Medical &Technology

Unit

4. Farm

Development

1. Processing unit

2. Quality

Analysis unit

3. Packaging unit

1. Research &

Development

unit

2. Distributing unit

3. Business

Administration4. Finance

Department

5. Accounts

department

6. Human Resource

management

Figure: 1. Original Structure for

proposal

8/3/2019 MAU-Mahee


MAU Products

business plan

10

7. Finance planCapital needed to start the business

Total TK 10,0000 is needed to start the business. Owners are bearing 60% of total

capital, remain 40% will raised from bank at 3.5% interest rate.

mau-mahee

Documents