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MAU Products
business plan
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Contents
1. Executive Summary..........................................................3
2. Description of Business.....................................................4
3. Description of Product.......................................................4
4. Marketing Plan...................................................................5-8
5. Suppliers & Subcontractors.................................................8
6. Management........................................................................9
7. Financial plan......................................................................11
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business plan
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1. Executive Summary
Today, with high speed of life, People have to calculate each second of life. Consumer taking
only that products which saves their time, even at a high price. If they don’t get the productsaccording to their demand, finding out the substitutes.
Fish is that type of item.This is very much demanded item but difficult handling and dressing
removing this item from consumer plate.
MAU Products’s objective is to catch that consumer. We realized if we can make these itemsconvenient for cook and people would buy them. We offer 1 item which’s main feature is
ready to cook product, better quality, hygienic and slandered packaged but comparatively lowprice.
We produce our raw material in our own farm, and processed at same place. Cold Chain is
maintained from collection of raw material to retailing. We do not compromise with our
consumer’s health.
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2. Description of Business
MAU Products a very new face in Processed Food Market just started its journey.
It produces fish fillet . The central attraction of the company is they produce the fish in theirown farm at Sirajgong and processes it at the same place which gives the consumer assurance
of best quality. Its aim is serve the country by supplying protein at the same time relief thehouse maker with its products.
MAU Products represents, MAUFish Farm and MAU Fish Processing Farm.MAU Products isa partnership business. bulid up with 2 partners.
Name of the Partners
1.Maheuddin Al Amin2.Arifur Rahman
MAU Products is a very new business. It has started on 1 January, 2009. Already it has placed
in market and took attention of the consumers.
3. Description of Product
MAU Products Sells- Fish fillet
Fish is a very much popular food item in our country but fish cooking is a lengthy and bulgy
process, today as the women are become busy with their carrier they do not like spending time
In cooking, so they cut off these short of time consuming item from their food menu. Thesehow we are loosing the chance to get the nutrients and food value.
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There are so many foreign fish products come in our market but the quality of this productsare not ensured and most of them are marine fish but we are providing fresh water fish to ourconsumer.
Our price will seem very reasonable to the consumer. They have to spend some more money
for the quality and the service which we are giving them. And the fish products are muchcheaper then the similar product present in market.
4. Marketing Plan
4.1. Industry
MAU Products is a new and small industry with 5 acres land for fish farming .75 acre land for
processing industry.It contains separated landing center, slaughter house, processing unit, quality ensure unit,
packaging unit and distributing center.
We have a sells center at our processing Industry where one can buy our product at retail price.
4.2. Consumer
Our target is to catch the consumers who are taking Caned Fish from Super shops and Localmarket. Products of MAU made for the people from higher middle class to upper class, who
shops at super market chain, means urban people. They demand such product which saves theirtime, have better quality and provides better marketing management.
Our first target is to take over the local demand, in our country people suffer from mal nutrient,people are not aware of proper diet.
Fish is also a better source for protein. Fish protein contains less fat. So, in comparison of meatfish contains more protein, Fish is free from harmful cholesterol, It has seen that Cholesterol
that fish is good for human health. Fish contribution to animal protein supply is 63%.
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Requirement of fish
Per Capita
Annual Fish
Intake
Per Capita Fish
Needed
Annual total fish
Demand
15.04 kg 18.0 kg 2.43
It’s true that, both the product do not have that much expectancy but we have to remember
both the product is not available in market, if we could successfully reach to the consumer wewill get a monopoly market facility.
4.3. Competition
Our potential consumers’ currently buy these products from Super shops. Some Foreign
companies sells produce them, and marketed buy some native company. In Bangladesh there isa company name Rich is selling fish finger.
Now a day’s supper shops also offering processed fish
Weakness and strengths of the consumer
Fish products in comparison with foreign product
Weakness Strength
1. High price2. No quality
assurances3. some times expired
4. Marin fish
1. Already in market2. Brand name
3. Better marketingmanagement
4. Huge amount of capital for
marketing
activities5. Better packaging
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Fish products in comparison with Rich
Weakness Strength
1.High price2.Poor packaging quality
3.Marin fish
1. Already in market2. Brand Name
1. Attractive packets3. Marin Fish
4. High quality5. Strong Research
& developmentdepartment
Competition StrategyFish products
Our Strengths
1. Comparatively low price2. Fresh water fish
3. Better quality assurances4. Better Marketing management
5. Cold chain is maintained fromProduction to Retailing
6. Product of our own country7. Better packaging which is Attractive
As well as ensure best quality.
Our weakness1. New brand in market.
So, it will take sometimes
to get regular consumer.2. Fillet of fresh fish is new exposure
to market. So, chance of market failureis high.
3. Lack of experience4. Processing of fresh water
fish is a problematic process.5. Our consumers are not that much
habituated to this short of products.
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4.4. Advertising and Promotion
Introducing the productsOur products are very in market, so we have some strategies to introduce them to consumer
Leaflet And pocket calendarLeaflet and pocket calendar with brand name and Information will be distributed at market
places, not only the super market chains but also at kitchen markets.
Free SampleFree sample will be offered at market places, mainly at super shop chains, coz most of our
target consumer shops there. So, it easy for the consumer to understand our promotional
statements. And they would be able to make instant buying decision.
4.5. Location
The business is located at a commercial area. It has been specialized for this business. Diesis
contamination on duck is less than other poultry but we have other product that is fish. Fishneed some special treatments. One of these is erosion of earth pond dikes by sucks. So, we
need. alluvial soil which contains much moisture, Our location at Sirajgong facilitated withthis. Moreover Sirajgong is standing by the Jamuna river so, here temperature is never very
high or low. And pH of soil is 6.7-8.5 that is very much acceptable for our production process.
5. Suppliers & Subcontractors
MAU Products need some inputs that are- 1. Fingerlings2. Medicines
Also needed some services that are- 1. Transportation of processed food2. Treatment of fish
We get our Fingerling from Kzi Hatchery Ltd, for transportation we relay upon Chand Mia and
Sons Insulated Cargo Van Company. And Fisheries and Animal resources ministry provide ourMedicine and Treatment facilities.All the Subcontractors get a percentage of profit. These how they also come under our profit
loss chances.
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6. Management
The management team consisted with 4 fresh graduates with some advisor to guide the board.Future Leaders group is the official consultancy farm of this business.
Advisors
Name of the advisors Position
1. Mrs. Sahanaz Policy maker, Agricultural policy of Bangladesh
2. A.M Sahabuddin Lecturer, Department of Fisheries, Sher-e-BanglaAgricultural university
3. Asif Wares Newaz Lecturer, Department of Fisheries, Sher- e- Bangla
Agricultural University
EmployeeNow 1000 employees are working with us, 800 of them are working at the farm. 150 are atprocessing farm and 50 are at corporate office.
AccountsOur accounts section is under marketing department. A strong Accountants team is working for
this section. This section is monitored by the chairperson herself, assist by Uddin associate.
AttorneyThe attorney section is under chairman’s provision. Mr. Shamsul Alam Attorney farm is ourofficial Attorney farm.
BankerOur business is financed by DBBL Bank, under small Entrepreneurship Development Skim. At
a Interest of 3.5%
Insurance Agency
MAU Product’s business is ensured by Jibon Bima Corporation. It is bear all sort of risk of operating.
ConsultantsUltraAdvance Group is our Official consulting agency.
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The Chair person
Farm Manager Processing Manager Marketing Manager
1. Farm
Administration
unit
2. Animal Care
unit
3. Medical &Technology
Unit
4. Farm
Development
1. Processing unit
2. Quality
Analysis unit
3. Packaging unit
1. Research &
Development
unit
2. Distributing unit
3. Business
Administration4. Finance
Department
5. Accounts
department
6. Human Resource
management
Figure: 1. Original Structure for
proposal
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7. Finance planCapital needed to start the business
Total TK 10,0000 is needed to start the business. Owners are bearing 60% of total
capital, remain 40% will raised from bank at 3.5% interest rate.