I have a strong academic background in communication, advertising and marketing; having won the Santander Scolarship for Achievement

in Social Sciences in 2012, reecting my achievement of the highest grades faculty-wide in Ulster University. These grades were in large part

based upon a dissertation on marketing management in the high technology environment.

TThe same year I won The Study USA Scholarship, which took me to the USA to pursue work and studies. While there I maintained my interest

in the high technology industry, and determined to make my way to San Francisco to work for a technology startup. In 2013 I began working

for SF based enterprise software as a service startup, RolePoint.

II spent a year and a half leading RolePoint’s online marketing efforts, and was able to learn from some of hi-tech industry’s great marketers

and entrepreneurs. I took personal mentorship from best selling author Aaron Ross on effective copy strategy when selling to the enterprise.

I also received guidance from a senior UX strategist at DropBox when developing our companies online content strategy.

DDuring this period, I was heavily involved in branding and design. I worked on graphics for the web; across social media, whitepapers, videos

and online advertising campaigns. I remain an enthusiast of design and advertising technology, and constantly strive to learn new compe-

tencies. I am grateful for your consideration in lling this role.

Tel: +44(0)7517067734

Email: Mattmccallum2.0@gmail.com

Skype: Matthew.a.mccallum

12 February 2016

Regards,

Matt McCallum

Communication, Advertising & Marketing

Belfast, Ireland

Ma McCallum

Matt McCallum Bsc(Hons) Dip. IAS MCIPRCommunication, Advertising & MarketingMatt McCallum Bsc(Hons) Dip. IAS MCIPRCommunication, Advertising & Marketing

REFERENCES“Very marketing savvy and could also think strategically.

However, he also proved himself to be equally gifted in

the creative area and in fact helped design the nal illus-

trations for the campaign”- JACKIE CULLEN, RLA

“A skilled online marketer... knows the high technology

marketing landscape extremely well”- KES THYGESEN,

ROLEPOINT

ABOUT ME An award winning graduate of communication, advertising & market-ing with signicant experience in a hi-tech startup environment. I have a passion for creating persuasive communications across a variety of media, with experience in both UK and US advertising agencies. I have a strong interest in new media and advertising technology, having writ-ten dissertations on the hi-tech marketing environment and the role of new media in advertising.

I brought a strong interest in A/V production to my role as an adver-tising creative and as the Head of Digital Marketing at a Silicone Valley tech startup. In the latter I managed a team, working closely with prod-uct and sales teams, to create content across a variety of media. During my career I have built a substantial video production portfolio; person-ally scripting, lming and editing numerous advertisements, principally for the hi-tech industry.

EXPERIENCE

MAY 2013- AUGUST 2014

Based in the San Francisco HQ, I led RolePoint’s online marketing strategy from

launch. Responsibilities included SEO, PPC, video & display advertising creation

and social media marketing. A boundary spanning role that demanded creative

and strategic capabilities.

HEAD OF DIGITAL @ ROLEPOINT

DEC 2013- MAY 2013

Working directly under the creative director at this US agency; this role included

graphic design, photography and videography. I created audio-visual content

for social media campaigns and contributed to the planning of a new product

launch for national client, Steak Escape.

CREATIVE @ OUT THERE ADVERTISING

APRIL 2012- JUNE 2012

During this full-time internship I worked on a live campaign brief for Habitat for

Humanity. I contributed heavily across several disciplines including planning

and strategy and creative. I provided the nal illustrations chosen for the crea-

tive execution.

ADVERTISING INTERN @ RLA BELFAST

EDUCATION

COMMUNICATION, ADVERTISING & MARKETING

A highly awarded student & secretary of The Internation-

al Student Society. Studies focused on new media and

advertising, high technology marketing, video produc-

tion and brand design.

BSC(HONS) @ Ulster University

DIPLOMA IN INTERNATIONAL ACADEMIC STUDIES, USA

A marketing & management major at The College of St.

Scholastica, with a 3.8 GPA. Studies included integrated

marketing communication, lm studio management,

social media and internet broadcasting.

DIAS @ Ulster University

DEAN’S LIST 2011, 2012, 2013

TOP OF CLASS 2011, 2012

SANTANDER SCHOLARSHIP, 2012

STUDY USA SCHOLARSHIP, 2012, 2013

AWARDS

Animation/ 3D Compositing/ Kinetic Typography

Video & Audio Editing/ Filmmaking

Vector Graphic Creation

Image Manipulation & Enhancement/ Visual FX

TECHNICAL

SKILLS

A/V PRODUCTION

ADVERTISING

DIGITAL MEDIA

COPYWRITING

NEW MEDIA HIGH TECHNOLOGY VIDEO STARTUPSPHOTOGRAPHY

INTEREST

Matt McCallum Bsc(Hons) Dip. IAS MCIPRCommunication, Advertising & Marketing

PORTFOLIO

In this campaign I played the leading role in deciding the creative

concept; including personally creating dynamic character and font

designs in illustrator. These were used across a range of media; in-

cluding print, press and digital.

#CONCEPT #VECTORART #ADVERTISING

CREATIVE DESIGN @ RLA

While at RolePoint I spent much time producing marketing media

and creating branded content. This included creating display ads,

social identity, branded whitepapers and display advertisements.

These were published and distributed using Google, Twitter, Linke-

dIn and Facebook sponsored advertising.

#PAYPERCLICK #DISPLAY #ADSENSE

BRANDING @ ROLEPOINT

A central part of my job at RolePoint was creating and maintaining

RolePoint.com and the associated blog. I received UX guidance from

senior marketers at DropBox, and optimized the site for sales, SEO

and content distribution. I used a number of tools including Hub-

SPot, WordPress and Google Analytics on a daily basis.

#CONTENT #UX #ANALYTICS #SEO

WEB DESIGN @ ROLEPOINT

BRAND DESIGN/DISPLAY ADS/GRAPHICS

Matt McCallum Bsc(Hons) Dip. IAS MCIPRCommunication, Advertising & Marketing

PORTFOLIO

In creating this video advertisement for RolePoint I was responsible

for it’s writing, production and publishing. In it’s creative execution I

scripted, storyboarded, lmed and edited the featured video.

<Click on image to view

#VIDEO #ADVERTISING #SCRIPTING

ADVERTISING @ ROLEPOINT

One in a series of six product videos for which I handled all aspects

of creative execution including scripting and editing. Using a combi-

nation of live footage, screen captures and animated graphics I give

viewers a complete overview of the software.

<Click on image to view

#GRAPHICS #ANIMATION #MULTIMEDIA

PRODUCT DEMO @ ROLEPOINT

This video reel gives an overview of the various types of video con-

tent I created @ RolePoint. This includes advertising, product demos,

thought leadership, testimonial and educational content.

<Click on image to view

[Click here for web version]

#PRODUCT #BRANDING #SOFTWARE

CONTENT OVERVIEW @ ROLEPOINT

Matt McCallum Bsc(Hons) Dip. IAS MCIPRCommunication, Advertising & Marketing

VIDEO PRODUCTION/COPYWRITING/CONTENT