matching ngo’s aspirations with more funds - biggest challenge
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MATCHING NGO’S ASPIRATIONS WITH MORE FUNDS - BIGGEST CHALLENGE. Y. K. Sapru, Chairman & CEO. 15 th UICC Reach to Recovery - International Breast Cancer Support Conference May 13 - 15, 2009 - Brisbane, Australia. Cancer Patients Aid Association (CPAA). Formed in 1969 (40 years) - PowerPoint PPT PresentationTRANSCRIPT
MATCHING NGO’S ASPIRATIONS MATCHING NGO’S ASPIRATIONS WITH MORE FUNDS - BIGGEST WITH MORE FUNDS - BIGGEST
CHALLENGECHALLENGEY. K. Sapru, Chairman & CEOY. K. Sapru, Chairman & CEO
15th UICC Reach to Recovery - International Breast Cancer Support Conference
May 13 - 15, 2009 - Brisbane, Australia
Cancer Patients Aid Cancer Patients Aid Association (CPAA)Association (CPAA)
Formed in 1969 (40 years)Formed in 1969 (40 years)
Rs. 500 (US$ 10)
A second-hand typewriter
One volunteer
TOTAL MANAGEMENT OF TOTAL MANAGEMENT OF CANCERCANCER
Patient Care
Awareness & Education -
Lifestyle cancer
Early Diagnosis Advocacy
Rehabilitation
AGGRESSIVE FUND RAISING
APPROACH USING VOLUNTEERS
FUND RAISING APPROACHFUND RAISING APPROACH
•Salary deductions
•Money boxes•Spot collection•School collection•Newspapers•Online donation
(A) Large volume - low denomination technique
FUND RAISING APPROACHFUND RAISING APPROACH
•Endorsement•Corporate Social Responsibility
•Corporate Venture - Image building
(B) Corporate Fund
FUND RAISING APPROACHFUND RAISING APPROACH
•Patient - Donor alliance•Connect donor with
project•Royalty from music
albums•Tie-ups with pharma
companies•Collaborate with Airlines
& Banks to donate miles/ credit card points
(C) Synergistic Fund Raising
FUND RAISING APPROACHFUND RAISING APPROACH
•World Cancer Day•Breast Cancer Month•World No Tobacco
Day
(D) Social Cause Related Fundraising
•National Cancer Rose Day
FUND RAISING APPROACHFUND RAISING APPROACH
•Film Premier show•Concerts / Rock
Shows•Fashion Shows
(E) Event Related Fundraising
FUND RAISING APPROACHFUND RAISING APPROACH
•Marathon•Art Exhibition •Celebrity awards•Celebrity cricket
match
(F) Innovative Events
NET RESULTNET RESULT
By the end of 15 years (1970 – 85), CPAA raised :-
Rs. 5,00,00,000
(US $ 1 million / US $ 5
million PPP)
CHALLENGE CHALLENGE
•Approaches lost their uniqueness & appeal
•Other NGOs created similar programs
• Inflation increased the cost of operation
•Low returns•Ambitious plans
TO MEET THE CHALLENGE TO MEET THE CHALLENGE
•Survey of 1000 donors by 3rd party market research company
•Recognise the key ingredients of an NGO that appealed to donors
•Refurbished our fundraising approach
SURVEY REPORT – Motivational SURVEY REPORT – Motivational factorsfactors
Honesty and transparency in operations
100%
Proper utilization of funds for selected program or purpose
90 %
Administrative expenses to be not more than 5%
90 %
Evidence of activities claimed by NGO
90 %
Professional management with competent staff
90 %
Endorsement by well-known personalities with impeccable image in the society
90 %
ACTION TAKENACTION TAKEN•Showcased our
activities and work centers to top donors & opinion makers
• Involved opinion leaders, journalists & donors in our activities•Total financial transparency
•Departmental heads – accomplished individuals with superlative records
ACTION TAKENACTION TAKEN
•Building up brand CPAA•Use spare capacity to raise
funds•Converted departments to
‘Profit Centers’•Disbanded Fundraising
department•Refused donation from institutes
or individuals with tarnished image
OUTCOME OUTCOME
•Events created around the brand CPAA
•3 fully operative branches in India, 1 branch in New York, USA and 35 representative offices in India
•Collaborative projects with American Cancer Society & Queensland Cancer Fund
OUTCOME OUTCOME Increased in-flow of funds from big donors
Fund collection in 1 year (1986):Rs. 1,20,000,000
(USD 2.5 million / US $ 12.5 million PPP)
Fund collection in 15 years(1970 – 85) :
Rs. 5,00,00,000 (US $ 1 million / US $ 5 million PPP)
Fund collection increased by 5 - 10% annually from 1987 to
date…
Out of the box
thinking
&
Innovative
approaches
KEY TO SUCCESS IN EVER- KEY TO SUCCESS IN EVER- CHANGING ENVIRONMENTCHANGING ENVIRONMENT