greetings new scarlet knights! please read the looking...

Greetings New Scarlet Knights! Please read thefollowing excerpt from Erik Qualman’s book “What

Happens on Campus Stays on YouTube” prior toattending your Orientation program. You’ll be

receiving the complete Scarlet Knight edition of thebook when you arrive on campus this summer!

Looking forward to seeing you “On the Banks” soon!

-The 2016 New Student Orientation & Family Programs Team @RutgersNSO

WHAT HAPPENS ON CAMPUS STAYS ON YOUTUBEEqualman StudiosCambridge, MAwww.equalman.com

Copyright © 2015 Erik Qualman

All rights reserved. This book may not be reproduced, in whole or part, in any form without permission of the copyright owner.

Book Design by TLC Graphics, www.TLCGraphics.comCover: Tamara Dever; Interior: Erin Stark

ISBN:978-0-9911835-2-4

Printed in the United States of America

For my beautiful wife and daughters.

You make the world a better place.

• • • • •

• • • • •“We don’t have a choice on whether we do social & mobile, the choice

is in how well we do it.”• • • • •

The above quote seems illogical. After all, do I not have achoice regarding my use of social and mobile outlets or anynew technology? Would avoidance of these new tools protectmy reputation?

You could choose the path of technology avoidance, but itwould be increasingly difficult to succeed without these digitaltools and your reputation could still be compromised. Regard-less if you elect to use social media or have a digital presence,people will be looking for you online. When you do not createand manage your digital reputation, you allow others to do thisfor you. Would you rather have influence over your reputation,or give that control to others?

For example, research indicates that 92% of children underthe age of two already have a digital posting about them.1

Yes, what happens offline stays online. This is a fundamen-tal shift in society. It is a shift that many of us, from studentsto teachers to CEOs, have failed to grasp. By reading thisbook, you have made the choice to produce and protect yourbest reputation. Nice choice.

TABLE OF CONTENTS

CHAPTER 1: The New Rules of Reputation. . . . . . . . . . . . . . . . . . . . . 1

CHAPTER 2: Lessons Learned. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

• Careers• Personal & Family• Organizations & Athletics• Crime & Politics

CHAPTER 3: Top 15 Digital Reputation Tools . . . . . . . . . . . . . . . 125

CHAPTER 4: Protecting Your Identity . . . . . . . . . . . . . . . . . . . . . . . . . 133

CHAPTER 5: Social Media and Your Career . . . . . . . . . . . . . . . . . 141

CHAPTER 6: Online Bullying, Harassment,and Sexual Violence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147

CHAPTER 7: Student Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165

CHAPTER 8: Digital Stamps . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187

CHAPTER 9: Student Success Stories . . . . . . . . . . . . . . . . . . . . . . . . . 207

Glossary. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213

Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217

Must-Reads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 230

Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 231

Contributing Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 234

About Erik Qualman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 239

First off, congratulations!

If you’re reading this, you’ve made the wise decision to

attend Rutgers University, and you’re about to embark on

one of the most exciting adventures of your life. If you’re

feeling scared and nervous, don’t worry: you’re not alone. It

can be intimidating to have a new schedule, a new “home,”

and a whole new group of friends. An important part of

meeting new people at a big place like Rutgers can be

connecting through social media. It may sound a little silly,

but it’s true: when you get to Rutgers, you’re going to start

building a whole new network of friends and classmates in

person and online. One of the most convenient and fun ways

to do this may be to tell someone, “Hey, follow me on Insta-

gram!” or “Yeah, I’m on Facebook!” At a large place like

Rutgers, social media platforms can provide you with an

additional outlet to connect with new friends and explore

new opportunities.

We know what you’re thinking: “Wow, that sounds really

great!” And it is! However, even with all of this excitement,

we want you to remember that what you post online is

permanent -- it follows you no matter where you go. We

know that you’ve probably heard this from countless parents

and teachers, but as your fellow Scarlet Knights, we want to

share how important it is to be mindful of the image you

create for yourself. And it’s not just because of all the

reasons you’ve heard before such as “Employers will be look-

ing at it” or “Your family is on there,” we want you to

PREFACE

remember that what you post online is now also reflection of Rutgers University and your fellow Scarlet Knights in the community around you.

So why are we giving you this book?

Your time here at Rutgers will fly by. It sounds cliché, but it’s true. You probably have a large number of things you would like to accomplish in your few short years here. In addition to classes, grades and degrees, you will also work on building a personal and professional network to aid you in your future endeavors. And in this new and ever chang-ing world, a great deal of this networking will happen through social media. We’re not trying to tell you what to do or what you say but we are giving you this book as an extra tool in your toolkit for life. If at any point during your time at Rutgers or beyond, you have questions or need advice about social media or your online presence, this book will be a great place to start.

It’s never too early to start thinking about the future and it’s never too late for a fresh start. We challenge you to not just use social media but to also harness the power of it to be a leader, be an example for others and show the world what it means to be a Scarlet Knight.

Eternally Yours in Scarlet Pride, The 2016 New Student Orientation & Family Programs Team @RutgersNSOAlison, Ashlea, Becca, Binal, Courtney, Deondre, Francisco, Elisabeth, Emily, Matthew, Taylor

“We are what we pretend to be, so we must be careful about what we pretend to be.” -Kurt Vonnnegut

INTRODUCTION

As a young person, you are experiencing great time of explo-ration. It is a time where you can figure out who you are andwho you want to be. One of the greatest strengths of theInternet is its ability to allow people to engage, connect, playand learn more about themselves. Perhaps you’re a LGBTstudent who has not had the possibility to meet others toshare insights, opportunities and challenges. Or perhaps youwant to reinvent yourself and find new interests. Or maybeyou want to join a fraternity or sorority in college and developdeep relationships with new people. Be genuine in youronline interactions and you will be surprised with the amaz-ing opportunities you will be presented. It is a great way foryou to learn to be comfortable in your own skin. Who do youwant to be?

During this time of youthful exploration, sometimes we makechoices we later regret. Maybe we chose an unfortunate hair-style or maybe we make a mistake in one of our relationships.Unlike generations before you, however, your exploration,your evolution and your missteps are much more likely to bepublic. They are also more likely to follow you after college.This shouldn’t scare you, but it should make you think aboutwhat you post and be aware of what others post about you.Remember what sometimes seems like a good idea at thetime can, in retrospect, be a poor decision.

WHAT HAPPENS ON CAMPUS STAYS ON YOUTUBE

This book is filled with great examples of young people justlike you that have used the digital tools at their fingertips tobe able to drive change, start a company or share their ideasand thoughts with the world. You’ll read about how studentsfrom Western Illinois University started an #unselfie cam-paign to share acts of kindness and capture stories of socialgood on campus. In our success stories section, you can readabout how one young woman from Michigan State Univer-sity started a blog called 52 Cups documenting a year filledwith 52 different meetings she had over coffee with thoughtleaders, authors and university presidents. Finally, you’ll readabout a variety of different students that are using socialmedia to produce a strong digital identity that will help themachieve their biggest aspirations and career goals. Whilethere are some drawbacks to growing up in the digital age,we think that after reading this book, you’ll find that the ben-efits far outweigh these disadvantages.

This book can be read in a day, but referenced for a lifetime.Everyone important to you deserves this gift. Its 36 essentialrules ensure you produce and preserve your most importantasset — your reputation.

One of the best ways to learn is by understanding the storiesof those that came before you. This book includes many realworld examples of students and individuals doing awesomeand extraordinary things. We also highlight stories of indi-viduals who have made mistakes online. These stories arereferenced and publicly available online, but in some caseswe have chosen to only include the individuals’ first names.The reason for this is that, where we can, we do not wish tocontribute to spreading an unfortunate story that may, insome cases, follow these people the rest of their lives. One ofthe tenets of this book is to be kind to others.

Common Sense is Not That Common• Smart people make costly gaffes by posting items digitally

without using common sense. They also commit inappro-priate acts offline and pay the price when these indiscretionsare discovered online. In today’s world, your offline andonline actions will always be discovered!

• The new reputation rules in this book will help youincrease your digital common sense and avoid public dig-ital blunders. These easy to remember concepts will notonly help you survive, but also thrive in this digital age.You will present and protect your best self.

• Already have digital common sense? Gift this book to a per-son you care about who is not so savvy (e.g., co-worker,employee, teammate, spouse, son). For a refresher, I encour-age you to review these rules occasionally as well.

• When it comes to your digital reputation, it is always bestto have command of your destiny. In today’s world, yourdigital reputation is your reputation.

• 1 in 3 people regret something they posted online.2 Perhapsyou have some regrets. Swearing or using hateful languagein a post? An emotionally charged outburst? An unflatteringphoto of you drinking or doing something inappropriate?A meme or joke that’s in poor taste? Something that reflectspoorly on your school, a student organization you’reinvolved in, or your athletic team? These things happen tojust about everyone.

THE NEW RULES OF REPUTATION • • • 3

No.1

• The good news is that you have this book to be able to helpyou navigate these situations and be able to fail fast andforward. Keep reading for tips on how to handle theseregretful posts, and learn how to take the steps to avoidthem in the future.

4 • • • WHAT HAPPENS ON CAMPUS STAYS ON YOUTUBE

ACTIONITEM

Google your name; search results often indicate how theworld sees you. Make sure to click also on the “images” and“videos” tabs to see any particular media that has beenposted of you.

If you find disconcerting content about yourself, you cansubmit a request to Google for its removal here:

www.google.com/webmasters/tools/removals

• • • • •“The people who are worried about privacy have a legitimate worry.

But, we live in a complex world whereyou're going to have to need a level ofsecurity greater than you did back in

the olden days, if you will. And, our laws and our interpretation

of the Constitution, I think, have to change.”

MICHAEL BLOOMBERG

• • • • •

KISS: Keep It Super Simple• Steve Jobs was proud of the things he and Apple decided

NOT to do. If you try to stand for everything, then you standfor nothing. Facebook founder Mark Zuckerberg discov-ered that “…the trick isn’t adding stuff, it’s taking away.”5

• Determine what you want to stand for as an individual. Youneed to know who you want to be before you determinewhat you want to achieve. For example the small businessor a non-profit you start is the “what,” but you are the “who”that people will remember long after that entity is gone.

• Your online identity will evolve as you do. This is natural. Peo-ple appreciate someone being genuine about their growth.

• Many of us complicate our lives by trying to be everythingto everyone. This makes our reputation difficult to manage.Life in the digital age is complex; those who simplify it win.

• You don’t need a triple or quadruple major. You don’t needto be the president of every single club on campus. Insteadof aiming for broad and shallow, focus on a few things withdepth. Find your niche.


No.3

ACTIONITEM

On a regular basis, reevaluate your involvement on campusand online. Are there distractions in your life? Areas whereyou can dig deeper? Step back and make some consciouschoices.


ACTIONITEM

For your digital presence, try to be consistent across allsocial networks by using the same photograph – this alsokeeps it simple. Need a good photograph? Grab a friend thatis good at photography and pick a location with proper light-ing (lighting should be in front of you). As famous authorand Internet Guru Guy Kawasaki suggests (The Art of SocialMedia) the purpose of your profile photo should give theimpression that you are likeable, trustworthy and competent.Here are 4 tips from a personal interview I conducted withKawasaki that will help put your best face forward:

4 Tips For Getting The Best Profile PictureGetting a good profile picture is important for two reasons.First, it validates who you are, as there may be more than oneperson with you’re name. Second, it supports the narrativethat you are likeable, competent, and trustworthy. Here are afew tips to help you get the best picture for your profiles.

• Focus on your face: There’s no room for your family,dogs or a school mascot.

• Go asymmetrical: Symmetry makes a photo less inter-esting. Don’t put your face in the middle. Use hypotheticalvertical lines to divide your photo into thirds and placeyour eyes on one of these lines (see image below)

continued…


ACTIONITEM

(continued)

• Face the light: The source of light should come from infront of you.

• Think big: Upload a photo that is at least 600 pixels wide.While people will most often be scanning your posts andsee the postage side image, when they click on one ofyour posts they will see a crisp, clear and large photo ofyou. It’s important to have this 600-pixels-wide image.

LEARNINGMOMENT

A University of London study revealed that reading digitalmessages while performing another cognitive task decreasedthe IQ in some male participants by 15 points putting somein the range of an 8-year-old child. This decrease is equiva-lent to not sleeping at night.6

LESSON: Eliminating multitasking puts you on a path tosimplification & success.

• • • • •“If you have more than three priorities,

then you don't have any.”JIM COLLINS, AUTHOR OF GOOD TO GREAT

• • • • •


100% LinkedIn Profile• LinkedIn is rapidly replacing the paper resume. 93% of

companies use LinkedIn to research candidates.7 Recruitersare often reviewing social profiles to identify mutual con-nections and evaluate writing samples or design work.

• 42% of the time recruiters find items online that causethem to dismiss a candidate.8

• LinkedIn provides networks where you can engage withalumni. 80% of jobs are obtained through relationshipsand connections.9

• LinkedIn allows you to see profiles of your college or uni-versity, including what industries alumni work in, whatcompanies they work for, and the top skills they attain. Usethis information when researching careers and potentialjobs.

• According to the US Department of Labor, 65% of today’sgrade school children will end up in jobs that haven’t evenbeen invented yet.10 Staying continually fresh and renewedprofessionally is important.

• Research from LinkedIn indicates that if your LinkedInprofile is 100% complete, you will receive 40x more joband business opportunities than someone who doesn’thave a complete profile.11

No.4


• LinkedIn profiles show up high in Google search results.This is particularly helpful for those who do not have a sub-stantial digital presence (i.e., a blog, company website,YouTube channel).

• LinkedIn indicates in the upper right hand corner of yourprofile how strong and complete your profile is. If it’s incom-plete, LinkedIn will indicate if you forgot to post a profilephoto, recommendations or previous jobs. Many career serv-ices & development offices within schools and universitiesare now assisting students with their LinkedIn presence.

ACTIONITEM

If you don’t have a LinkedIn profile, create one. If you havea LinkedIn profile, update it.

Join groups and communities on LinkedIn that align withyour major and career interests. Read what others are say-ing. Consider posting your own comments.

• • • • •“A brand for a company is like

a reputation for a person. You earn a good reputation by trying to do hard things well.”

JEFF BEZOS

• • • • •


LEARNINGMOMENTS

David T. Stevens signed up for LinkedIn, hoping it would helphim network for his sales job with KEZR and KBAY radio inSan Jose, California. Several months later, the economy tooka turn for the worse, and Stevens found himself looking forwork. As he headed out on his last day, he decided to poston LinkedIn, “Up for Grabs. Who wants me?”

On his ride home, he received a call from one of his contactson LinkedIn who knew of an open job. Another LinkedIn con-nection recommended him to the hiring manager for thisposition. Stevens scheduled an interview and two weekslater, he was working for his new organization. “I was like,this is awesome,” recalls Stevens, 31. “That was a miracle,but I had my doubts it could happen.”12

LESSON: Digital tools expedite the process for many thingsthat used to take multiple steps and several weeks. This isa great example of how quickly one can use LinkedIn toobtain their next job, interview, or important meeting.

• • • • •Using the LinkedIn platform, an applicant can apply to mul-tiple jobs with just one click. Using this functionality onLinkedIn, the Samuel Curtis Johnson Graduate School ofManagement at Cornell University has streamlined theiradmissions process to allow candidates to apply throughLinkedIn. Cornell announced this new process on July 8,2014 for certain MBA programs. Applicants can use theirLinkedIn profile to fill in key components of the application.This new system is a win-win, as it will make the processmore efficient for applicants and lessens the duplication ofefforts for admissions officers that are already researchingcandidates on LinkedIn.13

continued…


LEARNINGMOMENTS

(continued)

LESSON: When one of the country’s top MBA programs usesLinkedIn as part of their application process, it sends a veryimportant message to students about being active on thisnetwork. All signs point to LinkedIn as replacing the paperresume and this is just one more example of how it is hap-pening. Some schools and universities are requiring theirstudents to join LinkedIn as part of the enrollment process.

• • • • •“When one door of happiness closes,

another opens, but often we look so long at the closed door

that we do not see the one that has been opened for us.”

HELEN KELLER

• • • • •


We Will Make Digital Mistakes; How We Handle Them is What Defines Us• It’s not a question of if we will make an online or offline

mistake, the question is when and how we handle it.

• How we handle these mistakes (with integrity) is what ulti-mately separates and defines our digital stamp.

• Often it’s not the crime, but the cover-up that gets us intotrouble (see rule #20).

• Deleting posts doesn’t mean they are gone forever. Oncesomething is posted, assume it will live on forever.

No.17


LEARNINGMOMENT

Married Congressman Anthony Weiner was accused of send-ing lewd tweets and photos to several women, includingcollege students, while he and his wife were expecting theirfirst child.

Weiner vehemently denied any wrongdoing and stated, “Iknow for a fact that my account was hacked. I can defini-tively say that I did not send this.”42

Unfortunately for Weiner, a few women released to the pressinappropriate photos they had received from him. One photoshowcased Weiner surrounded by family photos, holding apiece of paper with the word “me” and an arrow pointingtowards him. Another photo of Weiner wearing underwearwas particularly damaging. Late night talk show hosts hada field day using the Congressman’s last name as grist fortheir comedy routine.

Weiner finally admitted he hadn’t been hacked. He acknowl-edged that he sent photos and engaged in inappropriatecommunication with multiple women over a three-yearperiod. Weiner was forced to resign from Congress.

Sadly, once he was caught, he continued his inappropriatedigital communication with several women. This cost himan election bid in a later campaign.

LESSON: Illicit digital acts can result in job loss and disgrace.

• There are many stories in this book about digital mistakesmade by CEOs, students, star athletes and everyone inbetween. However, there are only a select few that trulyillustrate how to successfully navigate those mistakes andturn them into FLAWsome moments (see rule #8). If youmake a mistake online, own it and learn from it.

• The worst thing you can do after a digital mistake is leavesocial media all together. Don’t give up, keep at it andalways try to learn and improve.


No.29

Freedom of Choice—Not Freedom From Consequence

• Despite our loss of privacy, we still have the freedom of choice.You may tattoo the devil on your forehead but limit your abil-ity to secure employment, a significant consequence.

• Our online and offline choices impact our employer, family,friends, everyone. These choices often determine whetherwe are hired or fired, liked or disliked, promoted or demoted.

LEARNINGMOMENT

A student at a Michigan university posted a vague anony-mous message online that read, “I’m gonna (pistol symbol)the school at 12:15 p.m. today.” Campus police initiated acampus wide lockdown and worked with internet serviceproviders to track the message. Police arrived at the stu-dent’s residence hall room and the student now faces 20years in prison for making a terrorist threat or false reportof terrorism. The threat was posted and then immediatelytaken it down by the student, but the damage was done.82

LESSON: Authorities take online threats seriously. Eventhough you may immediately remove a post after you makeit, it can still have an impact. You will be held accountableby authorities for your online actions.


• • • • •You take unacceptable risk, you have to

be prepared to face the consequence.CARLY FIORINA

• • • • • •

LEARNINGMOMENT

When Evan Wilder was knocked from his bike by a recklesscar, he was more concerned with his life than getting thelicense plate of the hit-and-run driver. Witnesses wereunavailable. However, the video camera that Wilder hadaffixed to his bike helmet proved helpful. After watching thevideo recording, police were able to locate and apprehendthe guilty driver.83

LESSON: We have choices. Will we lift someone up or knocksomeone down?


No.33

Your Legacy = Digital Footprint + Digital Shadows

• 92% of children under the age of two have a digital shadow.Sonograms are also posted to social media even before kidsare born!89

• Digital Footprint = items you upload about yourself.

• Digital Shadow = items that others post about you.

• Digital Stamp = the summary of information people willlearn about you today and 300 years from now digitally,your digital legacy. Digital Stamp = Digital Footprints +Shadows.

• Digital Trail = Your actions, shopping habits and searchesonline that are captured by companies through cookies ordata files in your browser. You have a digital trail eventhough you may not even know what is in it.

• • • • •“Your reputation is in the hands

of others. That’s what a reputation is.You can’t control that. The only thing

you can control is your character.” WAYNE W. DYER

• • • • •

SOCIAL MEDIAACCOUNT GUIDE

Our New Student Orientation staff put together a list of some

of the most active and informative social media accounts on

campus. Since social media is constantly growing and evolv-

ing, this list will continue to grow. We suggest that you start

by following

@RUAthletics

@ruathletics

/RutgersU

@RutgersU

@rutgersu

/RUinfo

@RUinfo

/TheDailyTargum

@Daily_Targum

@dailytargum

/RUDanceMarathon

@rudancemarathon

/RutgersAthletics

these accounts:

RUTGERS UNIVERSITY ATHLETICS

CAMPUS INFORMATION SERVICES(RU INFO) CAREER SERVICES

DAILY TARGUM DANCE MARATHON

@RUcareers

@rucareers

@RUDanceMarathon

/RutgersCareerServices

/RutgersHOPE

@ @RUHDT

@

/KnightWagon

@

/RutgersLeaders

@RutgersLeaders

@

@RULibraries

@rutgerslibraries

/RutgersNSO

@RutgersNSO

@rutgersnso

/RutgersFinAid

@RU_FinAid

/RutgersDining

@RutgersDining

@

DINING SERVICES FINANCIAL AID

HEALTH SERVICES HEALTHY DINING TEAM

KNIGHT WAGON LEADERSHIP & EXPERIENTIAL LEARNING

LIBRARIES NEW STUDENT ORIENTATION

OFF-CAMPUS LIVING &COMMUNITY PARTNERSHIPS

/RUoffcampus

@ruoffcampus

@rutgersochs

/RUparents

@RUParents

PARENT AND FAMILY PROGRAMS

/RUHealthyDining

rudining

RHSHOPE

KNIGHTWAGON

/RutgersUniversityLibraries

rutgersleaders

ru_hdt

WHAT HAPPENS ON CAMPUS STAYS ON YOUTUBE

/RUglobaleducation

@ruglobaled

@ru_globaled

/RutgersDOTS

@RUDOTS

/RUVPVA

@RU_VPVA

/RUPAPresents

@RUPARutgers

/RURec

@RURec

/ResKnights

@ResKnights

/ScreamTheater

@ruscreamtheater

@ruscreamtheater r

/RUassembly

@RUassembly

@ruassembly

@ruparutgers

@rurec @resknights

@RutgersLGBT

POLICE (RUPD) PROGRAMMING ASSOCIATION (RUPA)

RECREATION RESIDENCE LIFE

SCREAM THEATER

STUDENT GOVERNMENT (RUSA) STUDY ABROAD

TRANSPORTATION SERVICES VIOLENCE PREVENTION & VICTIM ASSISTANCE

SOCIAL MEDIA ACCOUNT GUIDE

/RUSJELGBT

SOCIAL JUSTICE AND LGBT COMMUNITIES

@rusjelgbt

/RutgersPoliceDepartment

@ruvpva

ABOUT THE AUTHOR:ERIK QUALMAN

Often called a Digital Dale Carnegie andThe Tony Robbins of Tech, Erik Qualmanis a #1 Best Selling Author and MotivationalKeynote Speaker that has spoken in 44countries. He is a Pulitzer Prize nominatedauthor.

His Socialnomics work has been featured on 60 Minutes tothe Wall Street Journal and used by the National Guard toNASA. His book Digital Leader propelled him to be voted the2nd Most Likeable Author in the World behind Harry Potter’sJ.K. Rowling. He has given motivational performances forthe likes of Coach, Sony, IBM, Facebook, Starbucks, Chase,M&M/Mars, Cartier, Montblanc, TEDx, Polo, UGG, Nokia,Google and many more.

Socialnomics was a finalist for the American Marketing Asso-ciation’s “Book of the Year.” Qualman wrote and produced theworld’s most watched social media video “Social Media Rev-olution.” In his past, Qualman was Academic All-Big Ten inbasketball at Michigan State University and has been honoredas the Michigan State University Alum of the Year. He also hasan MBA from the McCombs School of Business where he haspreviously delivered the commencement address. He spendsmost of his free time with his wife and two daughters.

• • • 239 • • •

greetings new scarlet knights! please read the looking...

Documents