IF MASLOW DID A HIERARCHY OF EVENT NEEDS...

ABRAHAM MASLOW

Abraham Maslow is famously associated with The Hierarchy of Needs. Maslow's theory (1943) stated that people are motivated to achieve certain needs. When one need is

fulfilled a person seeks to fulfill the next one, and so on… Although his theory was applicable to human psychology, it’s been widely applied to

other fields. But not the event field…

until now.

BARE NECESSITIESOR PHYSIOLOGICAL

This is your event shell.

Fundamentally every event requires a venue, audio visual,

branding, catering, etc.

PHYSIOLOGICAL

Let’s cut to the chase, events cost your company time, money and resources so it's crucial that

you see a return.

It’s vitally important to outline a budget and maintain it, consider income and outgoings.

How do you put a value on an event? How do you quantify the value of an event to market

your brand to your direct invitees vs the global audience? PHYSIOLOGICAL

SAFETY

IT’S A NUMBERS GAMEOR SAFETY

No event is without people. So this level is all about relationships.

At events, it's essential we give delegates the opportunity to forge new

connections and network with their existing contacts. We can achieve this by creating time in the agenda, or providing

forums such as focused workshops. PHYSIOLOGICAL

SAFETY

LOVE / BELONGING

IT’S WHO YOU KNOWOR LOVE / BELONGING

Content, content, content…and we are talking about quality content that educates and engages your audience.

This includes: Awards, client success stories, progress announcements and

much more.

PHYSIOLOGICAL

SAFETY

ESTEEM

LOVE / BELONGING

KUDOS TO YOUESTEEM

Feedback is through the roof!

This is when you leave the building floating because you've surpassed all of your goals.

You and your delegates have experienced something truly exceptional. All aspects

have fallen into place and you've elevated your event beyond expectations.

PHYSIOLOGICAL

SAFETY

ESTEEM

SELF ACTUALIZATION

LOVE / BELONGING

THE STANDING OVATIONSELF ACTUALIZATION

“ It is quite true that man lives by bread alone — when there is no bread. But what happens to man’s desires when there is plenty of bread and when his belly is chronically filled? ”

- A. Maslow (1943)

Once higher needs emerge rather than physiological hungers then these dominate. And when these in turn are satisfied, again new higher needs emerge.

‘Quite simply...once you have tasted caviar, you no longer want coco pops.’

-emc3 (2016)