Maslow’s Hierarchy andEmployee Engagement

The Hierarchy PyramidSelf-actualizationEsteem

Love and belongingness

Safety

Physiological

The essence of Maslow’s hierarchy is that a lower level must be satisfied before a higher level can be fulfilled.

Maslow and EngagementSelf-actualizationEsteem

Love and belongingness

Safety

Physiological

The higher an employee is on the hierarchy, the more likely he or she is to be engaged, productive and willing to contribute to organizational goals.

More engaged Less engaged

Physiological NeedsSelf-actualizationEsteem

Love and belongingness

Safety

Physiological

Someone who doesn’t have his or her physiological needs met might be a hard worker, but is likely distracted by wondering if he or she can afford rent and groceries. Employers must provide reassurance and help employees to focus.

Safety NeedsSelf-actualizationEsteem

Love and belongingness

Safety

Physiological

Employees want to feel safe in their jobs, and to know their positions are secure. Employers must provide a stable working environment where employees understand that they will be rewarded for their work.

Love and Belongingness NeedsSelf-actualizationEsteem

Love and belongingness

Safety

Physiological

At this level, people want to be included as part of a group. Employers must meet this need by creating an environment where people work in teams and can collaborate freely. Also, remember that work is a social place where employees can connect on a personal level.

Esteem NeedsSelf-actualizationEsteem

Love and belongingness

Safety

Physiological

At the esteem level, workers want to feel valued and important. Employers can achieve this several ways, including formal programs like awards and bonuses. Sometimes, a simple thank you is the best approach.

Self-Actualization NeedsSelf-actualizationEsteem

Love and belongingness

Safety

Physiological

At this level, employees have developed a strong sense of what they are capable of, and strive to improve. Employers must provide the tools, training and support to help these workers achieve their personal and professional goals.

Additional Resources

•How Maslow’s Hierarchy of Needs Influences Employee Engagement•How to Motivate Your Team With Maslow’s Hierarchy of Needs•How the Theory of Maslow Can Be Applied to Organizational Development• The Hierarchy Needs of Employees