Marketing using the web and social media

Presenter:- Pete ReadFollow me on Twitter @iictpete

• Quick look at creating a strategy for Communications and Marketing

• New media options– Websites– Blogging– Twitter– Facebook

• Action Plan

Objectives

Marketing and Communication Strategy

• What are your current methods of communication?

• What are your current methods of Marketing

Current Communications and Marketing

News letter

Letters

News paper

Local Radio

PostersIn house

Word of mouth

Telephone

WebsiteSocial Media

Your Web Site

• Guide people to your web site

• Increase your rankings by using key words in your site

• Create links into your site and from your site

• Meta - Descriptions

• Add a blog

• Register with Google places

Exercise one

– Write down the name of your organisation and in 3 words what does your organisation do.

– Pass this to someone who is not in your organisation

– Write down the word or phrase would you type into Google to find this organisation.

– Pass it on.

Social Media

Face Book Page• A Facebook Page is a customisable presence for

an organization to join the conversation with Facebook users.

• The Page focuses on the stream of content posted by the Page administrators.

• By leveraging the real connections between friends on Facebook, a Page lets Fans become brand advocates.

• Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their Fans.

Twitter

• Twitter is a micro blogging site

• Drive people to your website

• Drive people to your FaceBook page

• Engage with people and other organisations

• Register your name and sign up

Mark Gibson

• Examples of how we use social media

• Our FaceBook Page

• Our Twitter story

• Google alerts, social mention

Other types of social media

• People watch video clips– Create your own with YouTube– Create screen casts with JING.com

• People listen to Podcasts– Ipadio – broadcast using your phone– Ipadio publish to Itunes

• People like people– So engage them in conversation

Call to action

• Register your organisation’s name on popular social media. E.g. Twitter/Facebook

• Give someone the task of adding tweeting adding news to facebook, blogging etc

• Google Places – register NOW!• Tell people you are using social media• Add links to your website and get others to link to

you!• Engage people in conversations

Social MediaSurgery

• Social media surgery in Shropshire

• Free Advice session for Vol sec

• Café Bar old market hall, Shrewsbury

• 5:30 to 8pm Monday 21st July

About ICT Champion

• To assist in the development of the effective use of information technology within the voluntary and community sector

• Promote local solutions via the www.wmictchampion.org.uk website

• Work with infrastructure groups and be a trusted advisor for local groups

illluminateICT

• A social enterprise offering– Website design, development and

hosting– Training on ICT and ICT issues– Developers of ICT solutions– Deliver projects such as ICT Champion

• Supplier of Social Impact Tracker– CRM database solution measuring

impact and outcomes

Marketing using the web and social media

Presenter:- Pete ReadFollow me on Twitter @iictpete