10 event marketing tips using social media
DESCRIPTION
Social Event Marketing Top Ten contains actionable tips for making your event buzz using social media. Presented by Melonie Gallegos on October 25, 2012 to professional corporate planners at an event hosted by The Performance Group.TRANSCRIPT
Copyright 2012 Fandom Marketing | @fandommarketing
Social Event Marketing Top 10
Copyright 2012 Fandom Marketing | @fandommarketing
Copyright 2012 Fandom Marketing | @fandommarketing
Melonie Gallegos
12 years in advertising and digital marketing
Social marketing strategist, Fandom Marketing
Co-founder, Minglestream tweetwall
Officer, Social Media Club San Diego
Member, American Marketing Association
Northern California native, CSU Sacramento alumni - degree in marketing communications
We throw a lot of events!The Social Hour, Social Media Day, tWineup, workshops, book tours…
Copyright 2012 Fandom Marketing | @fandommarketing
#SM
Open Graph
#API
#measure
Welcome to the social web
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Social event marketing is growing
Traditional Event Social Marketed Event
Attendee Social Networking
Live Streaming
Social Sharing
Influencer Outreach
Website
40% use social media for event marketing.(Hubspot 2011)
+
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Social event marketing top 10
#event
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Tip #10: Determine where attendees hang out online
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Tip #9: Repurpose content to be everywhere your
audience is
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Tip #8: Make something worth sharing and enable
sharing tools
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Tip #7: Use influencers to help drive attendance
Twitter personalities, bloggers, weblebrities, topic experts…treat them like press & VIP guests.
Copyright 2012 Fandom Marketing | @fandommarketing
Tip #6: Ditch contest forms for social sharing
promotions that drive word-of-mouth
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Tip #5: Showcase people to generate excitement
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Tip #4: Host conversations online leading up to the
event
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Tip #3: Use social sharing RSVPs
RSVP Share Build Audience
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Tip #2: Make taking and sharing event photos EASY & FUN on Twitter, Facebook,
InstagramPhoto booth w/social sharing! Facebook tagging! Step n’ repeat photo opps
on arrival!
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Tip #1: Connect people during the event in real
time conversations
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What do event attendees want to do in real time?
• Track live event information and news.• Share the good times: What's the #Hashtag?
Ensure it’s on event signage, presentations and tweets.
• Check-in on Foursquare and Facebook Places.• Live stream, video, tweet and blog.
• Share photos and videos on Facebook, Instagram, YouTube, Ustream.
• Network in real life (IRL) using social networking.
• To get featured on Minglestream tweetwall or other forms of display by the brand/event host.
Copyright 2012 Fandom Marketing | @fandommarketing
Get more social marketing tipsFollow me on Twitter @melonieBlog: brandswithfansblog.comPresentations: slideshare.net/fandommarketingTipoftheDay: fandomdaily.tumblr.com