Marketing 2014Taking you to the next level…

What is Marketing?

By definition Marketing:• Is the means by which an organization

communicates to, connects with, and engages its target audience to convey the value of and ultimately sell its products and services.

What is Marketing?

By definition Marketing:• Is how you tell your story to attract

customers and employees and anyone else your company does business with.

• It is the script that helps users decide if they’ll welcome you into their lives as a staple, nice to have or necessary annoyance.

What is Marketing

By definition Marketing:• Is the umbrella term covering Research,

Branding, Public Relations, Advertising, Promotions and Loyalty.

• It’s first impression, last impression and everything in between.

Who makes up our Membership base?

Who do you think our demographic is?

Jefferson Valley:

Membership Base

30.60%

18.80%

13.60%

11.20%

9.18%

Jefferson Valley

Individual Mem-bership Senior 1 PlayerFamily 3 PlayerUnder 29Senior 2 Player

Jefferson Valley

52.10%47.90%

Membership

WomenMen

Females VS Males

Where do they come from?

In Jefferson Valley, our membership base come from the following towns:

30.58%

16.45%

10.91%

10.12%

8.85%

Location?

YorktownMahopacPutnam ValleyCortlandt ManorMohegan Lake

Briarcliff

Membership Base

30.61%

19.96%13.18%

10.80%

9.36%

8.80%

Individual MembershipSenior Player 1Family 3 PlayerSenior Player 2Couple 2 PlayerUnder 29

Where do they come from?

In Briarcliff, our membership base come from the following towns:

22.45%

19.92%

18.80%

8.09%

4.49%

Towns

Briarcliff Manor Chappaqua OssiningPleasantvilleCroton On Hudson

Membership Base

47%53%

Membership Female vs Male

FemaleMale

Our oldest member in JV is 94 years young! The largest age group is 49.

Our oldest member in Briarcliff is 94 years young! The largest age group is 53.

Your Marketing Team

• Club Fit employs a team of 7 players that make up your Marketing Team.

• They are:• Jacquie Giannico – Marketing Director• Liz Swan – Social Media Specialist• Joanna Daniele – Office Manager• Kristi Wagner – Graphic Designer• Karen Ireton – Graphic Designer• Calla Michalski – Graphic Designer• Lisa Skelton - Copywriter

Your Marketing Director

• Jacquie Giannico • Started her career at Club Fit 4 years ago,

after a successful career in the cosmetic industry for many years. Graduated with a Marketing degree from Iona College with a concentration in Advertising and Public Relations.

Club Fit Re-Branded

Went through our re-branding in 2011.Old Tag Line “More than just a gym”.

Old logo:

New Tag Line “A world apart from fitness as usual”.

New Logo:

Club Fit Re-Branding

Our Club Fit logo:Is distinctive, strong and simple.

Is a fundamental building block of our visual system.

Has been specially drawn to be proprietary to Club Fit.

Our logo should not be altered in any way.

Club Fit Re-Branded

• Club Fit logo is carefully encapsulated in a bubble.

• It can be perceived as the center of one’s world, one’s life, one’s sport, one’s well-being.

• Frequently use “Fit Molecules” and connect our “Message Bubbles” to tell our story.

Touchstone Statement

Club Fit inspires our members to get more out of every day. It’s a place to work out and a place to unwind.

It’s a place to play your favorite sports and a place to take charge of your health & well-being.

It’s a place for kids of all ages and people of all levels. It’s a place to meet friends, socialize and indulge a little. With so

much you and your family can do here, it’s a world apart from fitness as usual.

And it’s all right here, in a refreshingly relaxed, welcoming environment. From the moment you come in the door, our people know you by name, and our exceptional trainers and

staff are always here to help. There’s a Club Fit for everyone. What’s yours?

“Fit Molecules”

What’s Your Club Fit?

Club Fit Re-Branded

• Our vibrant and varied color palette is a very important element to the Visual System and our visual expression in all of our media on and offline.

• Our primary colors are Club Fit Blue, Club Fit Light Blue, Club Fit Yellow and Club Fit Dark Grey.

• Our secondary colors are red, magenta, green, gold, light grey and black.

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