marketing training ppt
DESCRIPTION
Stop pulling your hair out when it comes to marketing. Powerpoint of the seminar hosted by ActionableBusinessTraining.comTRANSCRIPT
Make Your Marketing Effortless
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What is Marketing?Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
(Approved October 2007)
American Marketing Association Board of Directors.
Who Am I?Entrepreneur
Failed 3 times
Quality Assurance Engineer
Business Consultant
Marketing is not a Game of Darts
Is it Hard?
Not if you know the secret
Adwords
Direct Mail
Telemarketing
Faxes
Networking
Adwords
Public Speaking
Email Newsletters
Forum Advertising
There's Only
Understanding the customers
To create a set of processes
To add value to the customers
This slide is grammatically incorrect
• Marketing is _________________________________________________________________________________________________________________________________________________________________________________________
• __________________________________________ • _________________________________________ • _________________________________________ • __________________________________________ • __________________________________________ • __________________________________________
Why Bother?Create products people want to buy
Stop wasting Money on channels that don't work
Sell more to existing customers
Know exactly where to find your customers
Make more money
Make a difference
Who is Your Customer?
Think of Key Descriptors
Senior Bank Executive?
College student?
Single Mom?
DJ?
Newly Married?
Customers are ComplexThey don't just fit into one "bucket"
But, they fill each bucket slightly differently
College student might spend more time on humor sites while a mom might spend more time on recipe sites
Your Product May Have Different Types of Customers
ExerciseCreate a Customer Avatar
Who am I?
What do I spend most of my time doing?
Where do I hang out?
Name:Role:
3 Key Descriptors - - -
What keeps me up at night?
This is the most important question you need to ask yourself
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We are mostly wrong
The key is to not waste too much time or money being wrong
Your Hypothesis
I think ______________
I will ____________
I will measure __________
• I think:
• I need to:
• I will measure:
Compete on Value
Produce Value that Customers Want
• Solve • Save • Provide • Deliver • Supply • De-stress
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• Only the work that adds value to ___________ is actually productive work
Selecting the Right Advertising Medium
Where does _________ hang out?
How do they currently buy things they need?
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Exercise
Where would you advertise if you wanted to market to you?
Now, Make your Marketing Effortless
Use what you have created today to put together your marketing plan
Execute your marketing plan
Marketing Plan Mastermind
Save time
Get feedback
Use my experience
Use your peers' expertise
Stay accountable
Achieve your results
Marketing Plan Mastermind
7 one hour training sessions
Assignments and feedback
Peer assistance and networking
Strategic marketing plan
Execution help and accountability
Marketing plan implementation
ActionableBusinessTraining.com/mastermind
Thank you for attending!
Questions?