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MLM BUSINESS INSANITY M L M T R A I N I N G L O U N G E

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ATTRACTION MARKETING? WHAT IS NOT 3  

Bothering  people  handing  out  your  samples/brochures  and  asking  them  to  join  your  opportunity.  

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ATTRACTION MARKETING? WHAT IS NOT 4  

SPAMMING  people  with  your  opportunity  links.  

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ATTRACTION MARKETING? WHAT IS NOT 5  

PosAng  your  opportunity  links  all  over  social  media.  

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ACracAon  markeAng  is  a  marke,ng  technique  where  a  poten,al  customer  seeks  out  a  solu,on  to  a  problem  they  have.  The  business  provides  a  solu,on  (value)  to  the  poten,al  customer's  problem.    

ATTRACTION MARKETING? WHAT IS 6  

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•  Interrupt  customer  to  get  aCen,on  

• Aggressive  adver,sing  tac,cs  

• Must  persuade  customer  of  need  

•  Strong  sales  pitch  

•  Tells  customer  to  buy  

•  Customer  seeking  solu,on  to  problem  

•  Seeking  benefits  of  product  or  service  

•  Customer  knows  they  have  need  

•  Customer  asks  to  buy  

•  Educates  rather  than  sells  

ATTRACTION MARKETING

TRADITIONAL MARKETING ATTRACTION MARKETING

TRADITIONAL MARKETING VS. 7  

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INBOUND MARKETING INTERRUPTION MARKETING VS. 8  

Source: Moz.com

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• Paid/Rented  Email  Lists  

• Billboard  Adver,sing  • Outbound  Sales  Calls  • TV,  Radio  &  Print  Ads  • Forum  &  Comment  Spam  

• Opt-­‐in  Email  Lists  

• Blogging  • Social  Media  

• Content  Crea,on  • Video  Content  

INBOUND MARKETING

INTERRUPTION MARKETING INBOUND MARKETING

INTERRUPTION MARKETING VS. 9  

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A PROFESSIONAL? HOW DO PROFESSIONALS ACT?

ARE YOU 10  

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TradiAonal  markeAng  tries  to  persuade  a  poten,al  customer  into  buying.  

ACracAon  markeAng  educates,  rather  than  sells,  the  poten,al  customer  about  the  benefits  of  a  product  or  service  and  fosters  a  rela,onship  built  on  know,  like  and  trust.  

ATTRACTION MARKETING POWERFUL? WHY IS 11  

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People  dislike  being  told  what  to  buy.  

People  like  engaging  in  a  rela,onal  experience  that  helps  them  solve  their  problems.  

ATTRACTION MARKETING POWERFUL?

PSYCHOLOGY

WHY IS 12  

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Your  poten,al  customers  have  a  subconscious  aCracAon  to  you  when  you  are  a  perceived  leader  and  provide  a  high  level  of  value  to  them.  

BENEFITS ATTRACTION MARKETING 13  

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1.  Your  business  is  found  online  by  more  qualified  poten,al  customers.  

2.  You  convert  more  poten,al  customers  into  leads  and  leads  into  customers.  

3.  You  are  posi,oned  as  the  expert  and  poten,al  customers  come  to  you.  

BENEFITS

3 CORE BUSINESS BENEFITS

ATTRACTION MARKETING 14  

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ACrac,on  marke,ng  doesn't  happen  overnight.    You  must  be  pa,ent  and  consistent  in  developing  this  strategy.  

TAKES TIME

STRATEGY

ATTRACTION MARKETING 15  

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1.  Ideal  Customer  2.  Envision  Your  Success  

3.  Building  A  Sales  Funnel  4.  Ge_ng  Social  

5.  Driving  Traffic  6.  The  Follow  Up  

STRATEGY

6 PARTS TO DEVELOP YOUR STRATEGY

ATTRACTION MARKETING 16  

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COMPLIMENTARY TRAINING THE 7-PART ONLINE MARKETING TRAINING SERIES PDFS 17  

AVAILABLE AT: MLMBUSINESSINSANITY.COM