M A R K E T I N G S T R AT E G Y for

YO U R H O M E

206-992-6151 | 206-992-5272

SirianniGroup.comerin@siriannigroup.com

charlie@siriannigroup.com

©WRE/MERCER ISLAND

Creating strategic emotional appeal for buyers is a key element of your market launch.

Your

M A R K E TD E B U T

� In-home market preparation and staging consultation

� Professional interior/exterior photo shoot

� Attractive online photo gallery with large photos and descriptive captions

� Dynamic video to provide buyers with a compelling virtual walk-through

� Full-color, professionally printed brochure

©WRE/MERCER ISLAND

Careful orchestration of advertising, marketing and public relations will allow us to reach precisely the right target audience of buyers. Below is an example of the professionally produced, full-color materials that we will use to showcase your home…

Telling

YO U R H O M E ’ S S TO R Y

4 bedrooms | 2.75 bathrooms

3,180 square feet | 15,061 sq. ft. lot

2 car attached garage

Extensive interior/exterior updates

Offered at $1,680,000 4859 86th Avenue Southeast 206-992-6151 | 206-992-5272

SirianniGroup.com/Westside-Traditional

erin@siriannigroup.com

charlie@siriannigroup.com

Central air conditioning

Close to parks & schools

2018 taxes: $10,539

MLS# 1311769

Remodeled Wests ide Oasis

Nestled in a quiet cul-de-sac, this immaculate home has been beautifully remodeled and maintained to perfection. Enjoy

inviting, open-concept living; a luxurious master suite; spacious bedrooms, huge lower-level recreation room and workout

room. The large, private lot is awash in western light; expansive outdoor space includes a grassy lawn, play set, raised

garden beds, and stunning hardscape patio + decks for entertaining. Lots of storage and a convenient mid-island location!

©WRE/MERCER ISLAND

Knowing where buyers come from allows us to:

F I N D I N G B U Y E R Sfor your home

0% 10% 20% 30% 40% 50% 60%

Internet

Real estate agent

Yard/open house sign

Friend, relative or neighbor

Home builder

Directly from seller

Print newspaper ad

� Focus on the most effective marketing tools for getting your home sold.

� Integrate digital and print media into a multi-faceted approach.

� Effectively market to our network of buyers’ agents.

� Maximize your home’s exposure to potential buyers.

©WRE/MERCER ISLAND

The first few days are critical to a successful market launch. We’ll use exclusive signage and an online media campaign to capture the attention of prospective buyers. We will:

Generating

I N T E R E S T

� Post a Windermere “For Sale” sign with brochure storage box in your front yard.

� Present your listing online to agents through the Northwest Multiple Listing Service.

� Present your listing online to buyers through Windermere, LeadingRE, and our syndicate partners: Realtor.com, Zillow, Trulia, Yahoo, HGTV, and Juwai.com.

real estate searchreal estate search

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y

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b

©WRE/MERCER ISLAND

Windermere has partnered with Juwai.com to showcase our property listings, passing beyond the Great Firewall to reach tens of thousands of daily consumers from over 514 cities in China and Southeast Asia.

Reaching an

I N T E R N AT I O N A LA U D I E N C E

Juwai.com:

� Reaches more Chinese buyers than all other sites.

� Was ranked #1 by Chinese internet ranking firm CNZZ

� Was the 2014 “Most Influential Overseas Property Portal” winner

*Baidu.com is China’s version of Google with 71% market share of Chinese online search.

Data provided by Baidu.com, January 2018.

*BAIDU INDEXED PAGES

Juwai.com

world.fang.com

haiwai.anjuke.com

uoolu.com

beimeigoufang.com

meifang8.com

uhouzz.com

29,615,404

408,047

222,265

270,338

244,921

396,316

182,606

*Baidu.com is China's version of Google with 71% market share of Chinese online search. Data provided by Baidu.com, January 2018

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Juwai.com

An International Audience

BEIJING203,300 HNW Chinese109,754 use Juwai

GUANGDONG190,000 HNW Chinese207,574 use Juwai

SHANGHAI168,100 HNW Chinese103,486 use Juwai

ZHEJIANG140,800 HNW Chinese111,434 use Juwai

JIANGSU84,100 HNW Chinese134,397 use Juwai

Windermere Real Estate’s partnership with Juwai.com ensures that your listing is reaching this exceptional audience.

Juwai.com reaches more Chinese buyers than all other sites. In addition, Juwai.com is ranked #1 by Chinese internet ranking firm CNZZ and was the 2014 “Most Influential Overseas Property Portal” winner.

THE #1 CHINESE INTERNATIONAL PROPERTY PORTAL | 2.6 MILLION VISITORS A MONTH 2.5 MILLION PROPERTY LISTINGS | BROKERS FROM 89 COUNTRIES

Every day, tens of thousands of Chinese consumers from over 514 cities in China and Southeast Asia go to Juwai.com to search and browse listings, read up on news, and learn about investing overseas.

©2018 W

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JUWAI.COM

AN INTERNATIONAL AUDIENCE

Juwai.com reaches more Chinese buyers than all other sites. In addition, Juwai.com is ranked #1 by Chinese internet ranking firm CNZZ and was the 2014 “Most Influential Overseas Property Portal” winner.

Every day, tens of thousands of Chinese consumers from over 514 cities in China and Southeast Asia go to Juwai.com to search and browse listings, read up on news, and learn about investing overseas. Windermere Real Estate’s partnership with Juwai.com ensures that your Premier listing is reaching this exceptional audience.

BEIJING203,300 HNW Chinese109,754 use Juwai

GUANGDONG190,000 HNW Chinese207,574 use Juwai

SHANGHAI168,100 HNW Chinese103,486 use Juwai

ZHEJIANG140,800 HNW Chinese111,434 use Juwai

JIANGSU84,100 HNW Chinese134,397 use Juwai

Approximately 43% of site views are from top 5 provinces where 67.5% of Chinese wealth resides.

*BAIDU INDEXED PAGES

Juwai.com

leju.com

realtor.com

trulia.com

world.soufun.com

zillow.com

rightmove.co.uk

myfun.com (REA)

27,416,090

19,902,810

173,103

959,349

296,814

6,082,140

34,201

24,308

*Baidu.com is China's version of Google. Data provided by Baidu.com, March 2016.

©2016 Windermere Services Company. All rights reserved. PRE WORC 03/16 915

©WRE/MERCER ISLAND

S E C U R E A C C E S Sfor qualified buyers

PUBLIC OPEN HOUSES

� 52 percent of buyers report using open houses as an important information source when looking for a home.*

BROKERS’ OPEN HOUSES

� In a recent survey, 31 percent of the buyers heard about the home they bought from a real estate agent.*

CONTROLLED ACCESS with mobile-activated key boxes

� The ability to control times that agents are allowed access.

� Immediate tracking of agents as they show the home.

Making your home accessible to buyers and their agents is a crucial step in getting it sold as quickly as possible.

* Source: National Association of Realtors 2017 Profile of Home Buyers and Sellers

©WRE/MERCER ISLAND

Keeping you

I N F O R M E D

� WEEKLY LISTING STATUS REPORT Includes updates on competing properties and online buyer activity

� SHOWING FEEDBACK & MARKET ACTIVITY Ensure that your home remains strategically competitive as the market changes

� TREND UPDATES AND ANALYSIS Insightful statistical data to keep you in the know

S E AT T L E M E T R O

a quarterly report on single family residential real estate activity

T H E M A R K E T T A L K S . C O M 206.232.0446 | windermeremercerisland.com

market review

W E E K LY M A R K E T A C T I V I T Yfor your property

©WRE/MERCER ISLAND

Selling a home is a complicated contractual process with legal implications that can reach far into your future. We’ll help you evaluate the strengths and weaknesses of all offers and strategize a negotiating plan that will give you the best possible terms.

The

N E G OT I AT I N G TA B L E

As your advocates, we will:

� Discuss the potential for multiple offers

� Review timelines & contingencies with you

� Advise you of options and opportunities

� Professionally deliver your response

� Guide you through the process

� Negotiate through contingencies

� Provide timely updates

� Coordinate details with closing service providers

� Help facilitate a timely closing

©WRE/MERCER ISLAND

Closing YO U R S A L ECoordinating the Closing

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Work Orders

Buyer’s Agent Seller’s Agent Seller

Review Disclosures

HomeInspections

Repair Negotiation

Buyer

Insurance Binder

Issue Commitment

Examination

Check Taxes & Legal

Title Search

Issue Policy

Mortgage Insurance

Underwriter

Loan Approval

Credit Report

Appraisal

Employment Verification

Mortgages

Taxes

Fees/ Commission

Liens

Utilities

Homeowners Dues

Purchase & Sale Agreement

LENDER ESCROW

PREPARE LEGAL DOCUMENTS

OVERSEE CLOSING/PAPERS SIGNED

CLOSING DATE

CLOSING STATEMENT & ESCROW

INSTRUCTIONS

RECORD & DISBURSE FUNDS

NEW OWNER

DETERMINE STATUS

Loan Application

©2018 W

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ED.The successful sale of your home is more complicated than just finding a buyer. We will work with all parties to

ensure critical deadlines are heeded and everyone involved is in sync to fulfill the terms of the purchase agreement.

©WRE/MERCER ISLAND

Here’s how we’ll help you successfully price and position your property for the highest return:

Pricing

S T R AT E G I C A L LY

� Analyze current market conditions and sales prices of comparable properties

� Discuss your goals and needs

� Advise you about ways to make your property more attractive to buyers

� Create a comprehensive marketing plan targeting the most likely buyers

� Market your property to other agents, and get their feedback on its price and presentation

� Keep you up-to-date on sales activity and market conditions

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Our experience and understanding of the marketplace will help you get the best price possible in the shortest amount of time.

PERCENTAGE OF POTENTIAL BUYER INTEREST

ASKING PRICE COMPARED TO

MARKET VALUE

-15%

+10% 30%

60%

-10% 75%

90%

Market Value

+15% 10%

Source: National Association of Realtors

©WRE/MERCER ISLAND

Settlement:

W H O PAY S W H AT ?

During the negotiation stage of the transaction, a mutually agreed-upon date for closing is determined. “Closing” is when you and the buyer sign all the paperwork and pay your share of the settlement fees, and the documents are recorded. Settlement obligations vary widely due to specific contract language, local laws and customs. Prior to closing, the closing agent (usually an escrow or title company or attorney) will complete a detailed settlement statement for both buyer and seller. As your Windermere agents, we can help you understand which of the following typical settlement fees apply to you.

THE SELLER WILL RECEIVE: � Utility deposits held by gas, electric, cable, telephone and other companies � Prorated portion of pre-paid property taxes � Prorated mortgage interest from payments made during the current month � Fuel rebate for oil or propane remaining in storage tank � Net proceeds after seller’s share of expenses is paid

THE SELLER PAYS: � Brokerage commission (the sum or percentage of the sale price previously agreed upon by

the seller and real estate agent) � One-half of escrow or legal fees paid to the attorney or escrow company for preparing the

closing � Document preparation fees, if applicable � Title search and title insurance (paid by either the seller or the buyer) � Local transfer taxes (paid by either the seller or the buyer) � State taxes, if any � Repairs or inspections, if any, seller has agreed to pay for � Home Owners Association fees, if applicable (paid by either the seller or the buyer)

©WRE/MERCER ISLAND

Our most recent

SEATTLE/EASTSIDE SALES

7060 15th Ave NWSeattle $689,950 (Represented buyer)

3240 NW 74th St Seattle $1,020,000 (Represented buyer)

17519 33rd Ave NELake Forest Park $850,000 (Represented buyer)

8300 SE 82nd StMercer Island $2,575,000 (Represented buyer)

8756 Paisley Dr NESeattle $2,075,000 (Represented buyer)

2808 14th Ave W #ASeattle $975,000 (Represented seller)

4419 4th Ave NESeattle $1,030,000 (Represented buyer)

18344 Stone Ave N #B Shoreline $705,000 (Represented buyer)

6314 SE 28th StMercer Island $2,750,000 (Represented seller)

4859 86th Ave SEMercer Island$1,680,000 (Represented seller)

8130 SE 44th StMercer Island$3,350,000 (Represented buyer)

2760 76th Ave SE #207Mercer Island$590,000 (Represented buyer)