marketing portfolio

Jessica Howden

By

Portfolio

ontent CGorgous Couture

Magazine

Product development

1

2

3Trend and image making

4

orgeous CoutureG

The brief was to expand the reach of the brand ‘Gorgeous Couture’ within the social media framework to increase brand awareness and target the correct demographic to fit the brand

with a specific camaign.

The target market for the campaign was based around 18-24 year olds, to increase a younger audience brand awareness.

This was achieved by creating an app allowing them to create an account where by they can get style advice, get inspiration from the celebrity style section of the app, all linking back to

their website.

Phone appI

ocial mediaS

ebsiteWLOGIN/SIGN UP SHOPPING BAG (0)

SHOP MADE TO MEASURE

PERSONALSTYLIST

FEATURES SALE

COLLECTIONSwarovski

SHOP NOW SHOP NOW

STYLECeleb Birthday CELEBRATIONS

READ MORE

Coming

SOON

Made in Chelsea’s LUCY WATSON

The Essential Eivissa Edit

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PERSONALSTYLIST

FEATURES SALE

COLLECTIONSwarovski

SHOP NOW SHOP NOW

STYLECeleb Birthday CELEBRATIONS

READ MORE

Birthday CELEBRATIONS OUR APP HAS

ARRIVEDEXPLORE

LOGIN/SIGN UP SHOPPING BAG (0)

FEATURES SALE

Days MinutesHours

1 4 2 3 5 8

COUNTDOWN

Sign upSign up to newsletterBLOGAFFILIATESFAQSDELIVERY / RETURNSABOUT US PRIVACY/TERMSCONTACT US

Birthday CELEBRATIONS


New PRODUCTS

BRAND NEW APP! As always at Gorgeous Couture we love to treat EVERYONE, coming to Iphones near you! Heres a sneak peek of some of the features you can all look forward to seeing in our brand new app.

always be up to date with us and forever look GOREOUS on the go! SAVE THE DATE! SATURDAY 15th NOVEMBER.

Celeb STYLE

RedCarpet

TREND

AdviceFORUM

LookFORWARD

lauch day!

PERSONALSTYLIST

ebsiteW

View all theLATESTSTYLES

HERE>

Contact Us About Us Delivery Info Blog

To ensure that our messages get to you (and don’t go to your junk or bulk email foldersPlease add us to your address book

Gorgeous Couture LimitedRegistered Office: PO BOX 255, Manchester, M60 3UD.

Registered in England and Wales as Company Number 04950069

Coming SOON

Gorgeous Couture AppNEW

Days MinutesHours

1 4 2 3 5 8

FEATURES

New PRODUCTS

Celeb STYLE

RedCarpet

TREND

AdviceFORUM

COUNTDOWN

ewsletterN

agazine M

The brief was to create a front cover and two page spread based on a magazine of my choice.

The magazine of my choice was Clash Magazine, I decided to go with this magazine as I really liked

the edgy feel it had, as well as choosing a magazine that was different from the usual girl magazines.

UK £3.50US $6.99

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201

2

THE MACCABEESO2 Academy, Leeds

115

CL

AS

HM

US

IC.C

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The musical story of the 21st Century is all about the growth of indie music, a style that takes the passion and energy of rock and mix it with the extrovert sounds of pop and the life of electronica. It is a genre that reaches so many types and demographics of

down the country. One of the great successes in recent years since the emergence is The Maccabees and they continue their triumphant success of their third

performance at the O2 Academy in Leeds. The crowd were warmed up on a cold York-shire night by the energetic Canterbury. The crowd were in awe of the musical solliquay that Canterbury displayed. In all honesty I held a large deal of sceptism as to how this performance would be. I have seen The

to the main stage at massive festivals like Leeds and not once have they let me down. However for some reason I was scared on this night that The Maccabees live performance would not live up to the album. Eventually, 20 minutes later than scheduled The Maccabees took to the stage. The recording of Given To The Wild is brilliant, the way Orlando, Felix

beautiful music. It is an album that says so much, it’s built up to create a masterpiece. It is their best album so far, mixing the harmony of Wall of Arms with the raw talent of Colour It In. It was amazining to see in a

men and their instruments come to life. The music is so elegant yet bold it creates a juxtaposition that leaves the audiance amazed but

atmosphere created by the architecture of the O2 academy means ther is no place to hide from the music.

As ever, possibly the best part of any Maccabees performance is the stunning vocals by front man Orlando. His voice is iconic of The Maccabees, it’s honest and innocent sound creates the face that talks to so many of the bands fans. One of the other great qualities of this performance was the simplicity of the stage show, sometimes an audience can get lost in the pyrotechnics and extrovert light shows that some bands use but The Maccabees show that it is only the music they need to entertain their fans. The Maccabees are simply getting better and better with age. They are a success story of the indie generation that based on performances like this will be a success for many years to come. Quite simply I am delighted to see my doubts over their perfor-mance completely unfounded and to have been met with the best live performace of 2012 so far.

their instruments comes to life”

“A Success story of the indie generation”

rend and image makingT

The brief was to develop a future trend, being Spring/Summer 2015 through a variety of sources, selecting two themes. From there I had to develop imagery and colour palettes in a visually creative

way.

I went onto create mood boards and produce busi-ness cards developed from the two trends.

Orange

Juice

Pink

RoseSugared

lilac Peppermint orchid

Vanilla

mist

usiness cardsB

JHJH

JH

JHBone Stone fragile black

Back to basics

usiness cardsB

JHJH

roduct developmentP

The brief was to choose an existing fashion related company and launch a new product. Providing

extensive research for that particular area of the market and target customer.

To then justify why there is an sufficent gap to be filled by this new product or re-launch and decide upon and create the best method of promoting the new product, as well as producting the necessary

promotional material.

ebsiteW

Jessica How denProduct Manager07791694725Jess how den@glamorless

Ray-ban PO Box 3070

Myogenous, A 30253

RUBS/06

This is the first of the swim

Shorts within the men’s sw

im

Wear collection.

Colour scheme: Ocean

Blue and gold.

Silhouette: Structured.

Logo: H

and stitched on

The top right hand of

The shorts with the

Palm tree.

Pricing of the men’s swim w

ear:

£50-£130

RUBS/02This is the first of the swimsuits

Within the women’s swim wear

Collection.

Colour scheme: Ocean

Blue and Stone black

Silhouette: feminine

Yet structured

Logo: Hand stitched on

The lower right leg

With the palm tree.

Price range of women’s swimsuits:

£130-£170

ProductsRUBS/01This is the first of the Bikini’s

Within the women’s swim wear

Collection. Colour scheme: Summer

Berry and gold.Silhouette: Structured

And fitted.

Logo: Hand stitched on

The right strap and

Alone the left hand side

Of the bottoms.Price range of women’s bikinis:

£50-£70

TAN IT UP.It’s official. Swim wear is changing. We have

Created a swim wear collection for both men

And women, now you officially have swim

Wear to go perfectly with your Ray-Ban sun-

Glasses. Taken inspiration from our sun-

Glasses we have re-invented this into our

Swim wear range with the premium material,

The summer colours and the gold colour

From the frames of the sunglasses. The

Structure of the frames developed through

To the structure of the silhouette of the

Swim wears. This collection will be available

On the first official day of spring running

Till the last official day of summer.

ress packP

Page 32

edigreeP

Page 33

I was asked by a group of advertising and marketing students who needed to create a

marketing campaign for Pedigree promoting an innovation in either product or packaging. The

group chose to create a pro-biotic gravy for dogs based on trends of humanisation and health concerns and asked if I would help design the

packaging.The campaign was put forward by the university to enter The Chartered Institute of Marketing’s ‘The Pitch’ national competition and has reached the

final.

The End

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