CLIENT: DENON DJ

PROJECT: DENON MIX & MASH CHALLENGE

COLLATERAL: LOGO, POSTERS, FLYERS, WEBSITE

CLIENT: CLEAN & CLEAR®

PROJECT: MORNING BURST CAFE

COLLATERAL: LOGO, POSTERS, FLYERS, WEBSITE, TRAILER WRAP, COFFEE SLEEVES, TABLE TENTS

®

CLIENT: COLLEGEFEST (www.collegefest.com)

PROJECT: COLLEGEFEST 2007

COLLATERAL: ONESHEET, POSTERS, ADS, FLYERS, WEBSITE, TSHIRTS, SWAG BAGS

CLIENT: REPEVENT STAFFING (www.collegefest.com)

PROJECT: BRANDING

COLLATERAL: LOGO, WEBSITE

CLIENT: MICROSOFT

PROJECT: MSN HOLIDAY CHALLENGE

COLLATERAL: LOGO, WEBSITE

CLIENT: THE N

PROJECT: WHAT KILLED BECK?

COLLATERAL: FLYERS, POSTERS, STREET STENCILS, WEBSITE, TRUCK WRAP, TSHIRTS

CLIENT: AMERICAN RAG

PROJECT: AMERICAN RAG CAMPUS (www.americanragcampus.com)

COLLATERAL: FLYERS, POSTERS, WEBSITE

CLIENT: NOVINT

PROJECT: FALCON SWOOP TOUR

COLLATERAL: LOGO, FLYERS, POSTERS, TENT, BANNERS

CLIENT: SHISEIDO (pitch)

CLIENT: T-MOBILE (pitch)

CLIENT: HEINEKIN (pitch)

CLIENT: TKO

PROJECT: TECHKNOW OVERLOAD TOUR

COLLATERAL: FLYERS, POSTERS, TENT, BANNERS

CLIENT: MICROSOFT

PROJECT: HAPPY BIRTHDAY ELTON

COLLATERAL: FLYERS, WEBSITE, BILLBOARDS

CLIENT: MR. YOUTH

PROJECT: INTERNAL

COLLATERAL: ADS, BANNER ADS, INTERNAL & EXTERNAL NEWSLETTERS

They sTare chal-lengingly from be-hind the bakery glass as we traipse through the chelsea Market concourse. They nes-tle together cutely in boxes during of-fice birthday parties. and on particularly

stressful workdays, they spring up on the desks of the creative & interactive department like surprising yard mush-rooms after rain. They are cupcakes: whole, perfect, personal, and apparently the official office food. (Thought for the idea wall: cupcakes. Nobody can really refuse one, especially not young people. Branded cupcakes on campus? highly marketable, some might say.)

WhaT BeTTer Way To sloW The paceof the calamitous workday than to con-sume baked goods? especially if your fix is a mere elevator ride away. Downstairs, the pink minimalist bakery called eleni’s has become the main provider of addic-tive substances. The lady hustlers in there will hook you up with your chosen cup-cake for only 2 or 3 dollars depending on how intricately it’s decorated: a figure just low enough to allow for frequent purchas-ings. an unholy amount of frosting can be yours in seconds, as weak-willed office workers can tell you. If you’ve got a sweet tooth, a self-control problem, and a sense of smell, it’s pretty much guaranteed that you can’t walk through olfactory Zone 1 of the Market concourse without hitting up eleni’s. Which brings us into an explana-tion of the term “olfactory Zone 1”. Upon entering through the main Market doors in the morning and walking past the very authoritative-looking guard, you are hit first with the smell of wine, flowers, news-papers, and after a few seconds, the smell of aMaZING, GorGeoUs, rIDIcUloUslyFraGraNT cooKING chocolaTe. soon after that zone, you walk through Zone 2,

may 2007 vol. 1 • issue 1

Cupcakes:The Official Office Food

“CRAZY CUPCAKES” CONT. ON PAGE 2.

Genius or MadwoMan?Get the eXCLusiVe here!

oFFIce sWeeThearT KrIsTINMorgan was our interviewee. Upon inviting me to her cube to chat, she said she had no extra chair and instructed me to “wheel over”. Never have I known such accept-able wheeling! cubicle tour-naments, inventive mobil-ity…this office is truly amaz-ing. so is Kristen—I’ve always liked her face, and now I welcomed the opportunity to pick the brain behind the face…..yeah.

You recently starred in a Major League Cubing vid-eo. How do you feel about being famous?I’ve been famous pretty much my whole life. so I’m used to

fame. My one concern is jeal-ous coworkers.

If you were a tree, what kind of tree would you be? I’ve always thought weeping willows were nice. I’m a big crybaby too. so I tree in cen-tral park that I can lay under.

People have said you are the heart of the office. What do you think about that?If people actually feel that way, then I’m surprised and flattered.

Where did you grow up and what were you like as a young’un? I grew up in Delaware and New Jersey. as a kid I was really shy and had a

really crazy imagination. That was how I entertained myself. I’d prefer to leave raggedy ann out of this.

What is your favorite thing about your workday?The best part of the office is the people. so, getting to work with them.

Have you ever been in a fight?It wasn’t like, oh I went to a bar and fought some bitch. But in london we were drunk and this guy attacked my ex boyfriend and I jumped in to save him and the guy started pulling my hair and punch-ing me in the back and stuff. -AD

Have You Noticed?every day at around 5 pM or so,

the office becomes unbear-ably hot. hot like “am I meno-pausal?”

The hamperful of Jack links, ever

stocked with packets of dried beef, includes a variety of maple-flavored dried pork. socheck the package lest you be like “eWW...Maple WTF?!”

chris ayres has a fish tank that is

set up like a cubicle. The aque-ous office is home to a small plum-colored Betta named

“Fish” who acts mostly dis-oriented. he is the official of-fice pet unless anyone else is hoarding small animals.

What a lot of cu-bicle music wars

have been happening lately. Web developer Delaneau Wil-liams usually wins as he is known to layer his actual sing-ing voice over his music.

When riding the ele-vator, you feel about

90% more awesome than all the other elevator-riders, because your floor has a seriously gang-ster graffiti mural.

The Food Network people are always

really jolly.

The stone bed be-tween olfactory

Zone 3 and saraBeth’s is NoT, in fact, comfortable. even for a stone bed.

ALL THINGS

PONG!

>> page two

peanut butter jelly time?!

CLIENT: NEUTROGENA

PROJECT: ONE LESS STRESS

COLLATERAL: LOGO, ADS, POSTERS, FLYERS, WEBSITE,TENTS