Marketing Management Simulation

Cesim SimBrand develops the understanding and d ddnnaaggngnindiddnnaatssrerededdnnuue ehehthts sppopoloelevevevededddd dndnanaraBrBBmBmmimSimSSSm mmimsisieseCeCCCcommand of the whole marketing decision-making ggngninkikakaammm-n-nnooissicceedddggngnintiteekrkraramammm eleloohohwhwwwe ehehthtf ofofod od dndnanamammmmmmmomomcococc

process.

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FEATURESThe market consists of eightcustomer segments in two market areas. To encourage and enableunique strategy creation and execution, students start their Cesim SimBrand® companiesfresh without any operationshistory.

Participants are provided with a th a with d witded videdoviddecision making tool that helps helps t helphat hthaol tool toog tothem to try and practice with th with ce wctice ractipracd pnd andanadifferent scenarios as well as s s l as well weas asos ios arionarenacensceanalyze the outcomes of thetheirheirf theirof thes ofmes cometcomoutcoutoue ohe theththdecisions and projectiontions. In InInns. In tions. jectiorojecprojpd nd andanas s ns onsonaddition, the simulation gon generatestes a es a eratees ageneraton gention gulatiomulatimusime simhe sthe thn, tn, oniontioitiorange of reports thahat will helpelp the the heelp the will helpat will hat w thatts thorts porteporepreof rof ofe oe ge ngengangteams to analyzeyze and bencnchmarkmarknchmark bencchand bee andze alyzenalyzanalanao anto ato s tos tms msamameameateatetheir own perfoformance agaainst theirt theirgainst theire agaainsnce agmancermanformerfoorperfpen pwn ownowr owr oeir eirheihetheththtcompetitors.rs.s.ors.torstitoetitopetipempempomomcomcococ

PARTICTICIPANT TASKSKSASKST TASNT TAANTPANCIPAICIPTITICRTICARTARPARPAPAPA sisignificant part of thhe decisionhe decisionof thhe deart of tpart nt paant ficannificagnifiignisignsiigA sA A AAmaaking challenge is to mmatch bothmatch bothis to mmatcge is toenge allengchalleg chang cing kingakinmaakmammququalitative and quantitativve productativve productantitativve pd quantitand que andve aativetativalitaualitualqquaqquq

features of each product in theproduct portfolio with the selectedtarget segments’ preferences.Moreover, pricing, promotion and channel selection should be set based on the segments’ preferences.

KEY LEARNING AREASKEY LEARNING AREASY LEARNING AREAEY LEARNING AREASKEY L EASThe simulation covers marketingThe simulation coverThe simulation covers marketinketingtopics including segmentation, topics includi g topics including segmentatntation,positioning, distribution channelositioning, distribution channelp g,positionining, distribution chon channellinvestments, advertising budget nvestments, ,investments, advertising stments tising budget d et

location, after sales services, allocacation, after sales alloc sales servicesvicespricing, sales forecasting, ppricing, sales es forecastincastingmarketing research, competitor marketing research,research, compeompetitoranalysis, research and analysis, reseresearch h and ddevelopment, and profitability.development, anddevelopment, and profitabilifitability

KEY SUCCESS FACTORSKEY SUCCESKEY SUCCESS FACTORACTORSThe essence of the Cesim The esshe essence of of the CCesimSimBrand® simulation is to mirror a SimBraSimBrand® simulatulation is to mo mirror afast developing smartphone market fast develfast developing smarg smartphone mone market k tthat is driven by short product life driven by short pthat is dthat is driveen by sn by short prodt product life t lifecycles and innovation; where cycles and innovation; whyycyclles and innd innovation wheration; whwhere

attention to reconstant attention to own coreatconstant ntion tattent to own n core

competences, timely product development, segmentation, positioning, and marketing communications are the keys tosuccess.

EXPECTED OUTCOMEAs an outcome of the simulationntion

i ti i t ill f llexercise, participants will fully y fullyexercise, participants will fui ti i t illcise participants willcomprehend the different parts of s of comprehend the different parts ocomprehend the different partd th diffthe marketing decision making ging the marketin decision makinthe marketing decision mak ting decisioprocess, their relationship with ith process, their relationship withprocess, their relationship wtheir relationshieach other, and their impact on thehen theeach other, and their impact on th other and their impact

mpany’s overall results. In compa n In any’s overall results. compmpany’s overall resultsll, participants will gain addition, p gain ill gaadditi participants will addition, ti i t

xperience in teamwork invaluable expe ork mworin erience in teamwinvaluable expxperience in tle exving.and problem solvingand problem ingroblem solvi

AVAILABLE LANGUAGESAVAILAAVAILABLE LANGUAGESANGUAGuanian, English, French, Italian, Lithua n, nian, aniaEnglish, French, Italian, Lithuanglish, French, Italian, LithuI

sian, Portuguese, Romanian, Russia ,an, sianPortuguese, Romanian, RussPortuguese, Romanian, RusR ind Turkish, Mandarin Chinese, andd ndndTurkish, Mandarin Chinese, anTurkish, Mandarin Chinese, Mandarin Chin

SpanishSpanishi h

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All Cesim Business Simulations are built on an easy to use, scalable and highly automated online platform that allows instructors to run their courses on a web browser from anywhere, anytime.

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Project

Bank