marketing 101 on blogtalkradio

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Intro to Marketing

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Post on 11-Jan-2015

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How to Marketing and Monetize Your Show on BlogTalkRadio

TRANSCRIPT

Page 1: Marketing 101 on BlogTalkRadio

Intro to Marketing

Page 2: Marketing 101 on BlogTalkRadio

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Promote Monetize

Page 3: Marketing 101 on BlogTalkRadio

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Promote

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Branding

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Select imagery and words that best represent the essence of your show. Convey your brand consistently in banners, logos, your show thumbnail and even in the way you interact with guests and callers.

Page 5: Marketing 101 on BlogTalkRadio

Social Media

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Use social media sites like Facebook and Twitter to spread the word.

Page 6: Marketing 101 on BlogTalkRadio

SEO (Search Engine Optimization)Optimize your show descriptions to be easily found in search engines.

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Tools for keyword suggestions:• Wordtracker• Google AdWords• Keyword Discovery• SelfSEO

Page 7: Marketing 101 on BlogTalkRadio

The BlogTalkRadio PlayerPost the player to your website, blog or social media walls.

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Page 8: Marketing 101 on BlogTalkRadio

EmailStart an email newsletter to current and potential listeners.

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Page 9: Marketing 101 on BlogTalkRadio

Contests & GiveawaysOrganize a special promotion to drive more listeners to your show.

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Page 10: Marketing 101 on BlogTalkRadio

Word of MouthTell people about your show!

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Page 11: Marketing 101 on BlogTalkRadio

Online CommunitiesParticipate on forum, groups, message boards that relate to your show topic.

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Page 12: Marketing 101 on BlogTalkRadio

BloggingWrite about topics that are complementary to your show.

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Page 13: Marketing 101 on BlogTalkRadio

Learn from other BTR hosts and see if they’d like to appear on your show or have you on their’s.

BlogTalkRadio Community

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Page 14: Marketing 101 on BlogTalkRadio

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Monetize

Page 15: Marketing 101 on BlogTalkRadio

Place a BlogTalkRadio banner or text link on your website, blog or email and every time you ‘refer a friend’ as a Premium host, you’ll get paid.

Affiliate Program

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BlogTalkRadio Banner

Package Sign-Up You Get Paid

Premium $25

Premium Plus $75

Pro $175

Commission Tiers

Page 16: Marketing 101 on BlogTalkRadio

Join the program and earn money from the advertisements (video, audio, banner) displayed to your listeners.

Revenue Sharing Program

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Earn 35% of advertising revenue for impressions displayed to

your BlogTalkRadio

listeners.

Page 17: Marketing 101 on BlogTalkRadio

Generate revenue by negotiating deals with advertisers and sponsors.Advertisers & Sponsors

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Revenue$

Audio and Display Ads

Advertorials

Product Reviews

Giveaways

Page 18: Marketing 101 on BlogTalkRadio

THANK YOU

Page 19: Marketing 101 on BlogTalkRadio

The easiest way for individuals and businesses to create and share interactive audio on the web.

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