Web 2.0 Analysis E-Commerce Group 2

“The Largest Social Radio Network”“Create Your Own Online Radio Show”

“Put Our Technology to Work Your Business”

BTR allows anyone, anywhere the ability to host a live, internet talk radio shows, simply by using a telephone

Web 2.0: Blogtalkradio (BTR)Host: Obama/Brad Pitt/…./ Your Friends/You!

Online Radio Show

Today, BlogTalkRadio has tens of thousands of hosts and millions of listeners tuning in and joining the conversation each month.

Technology Platform

Web Features• Show Features:

Create Your Own Radio

Show Live Call-in Capabilities Live show streaming

and Archive Downloads

Switchboard Outdial Toll-Free Dial-In for Hosts Host Your Show

with Skype(Free Skype-to-Skype)

• Marketing Features: Inclusion in Program Guide Promotional Tools

/Flash Player Promotional

Widget Impression Advertisements

• Other Features: Share BTR Link to Other Social

Upload Podcasts as Episodes, Edit and Replace Episodes

iTunes One Click Live Chat Priority Support

Web Features

LISTENER

• Alternatives for Niche Market (Long-Tail Marketing)

HOST

• Broadcasting Channel• Market Research

SPONSOR

• Customer Focus• Social Networking

Value Proposition

Revenue Model

Social

Premium Service Fee

•Active Hosts: 12,000+ •Original Shows: 500,000+ •Monthly New Shows: 25,000+

$39/Month: Premium

$99/Month: Premium Plus

Revenue Model

Social

Sponsor Fee

35%: BTR >> advertiser and/or sponsor

50%: Host >> advertiser and/or sponsor

In March 2009: To promote the DVD release of the hit film Twilight

Strategy: Viral marketing campaigns (including Twitter, Facebook, and MySpace )

“They developed a 90-minute special co-hosted by Amy Clark, one of the Elevenmoms hosts, and JoAnn Kubasek, host of our popular Stardish Radio show”.

Case Study:

Case Study:

214 web sites referred more than 38,000 visitors to the show page.

More than 27,000 listeners from around the world logged onto the

live show, 5,000+ of which did so via some form of phone.

Over 75,000 archive listens to date.

Among those callers was E! Online columnist Marc Malkin, who proceeded to

interview Taylor live on-air.

More than 1,600 listeners posted comments on the show page.

As a result of Wal-Mart campaign, according to Supermarket News,

Twilight DVD pre-orders are at record levels. Additionally, hundreds of thousands more people worldwide have read about

the special in more than 75 media outlets.

Market Opportunity

Market Space >> Social Communication Online

Advertising: Social Network US$ 1.17 Trillion (AD: 2010 US$ 1.29 (F) , research from eMarketer firm]

Social Communication Online

Text and Photo

Voice

Video

Market Opportunity

Realistic Market Opportunity>> Online Radio Broadcasting

Marketing StrategiesOnline Radio Broadcasting: SWOT

S: First Mover/Integration with Social Network Leader/Customer Brand

W: No Visual Communication/Limited Area (USA)

O: Social Network Era

T: Other Form of Web 2.0 Competitors

Marketing Strategies

Feature and Application

Number of Visitors/Host

Online Radio Broadcasting: Positioning

Marketing Strategies

Strategies:

•Fairly Sharing the Revenues from Sponsors (Host and Blogtalkradio)

•Link to Other Social Network (Skype, Facebook, Twitter)

•Customer Brands/Branded Solution

DIRECT COMPETITOR

Competitive Environment

Competitive Environment

Competitive Environment

• First Mover • Integration with leading social networks

• Turn-Key Audio Broadcasting Solution

Competitive Advantages

• Comprehensive Content Control (No FCC.)

• Customer Brands

Competitive Advantages

Organizational structure & management team

2-way Interactive Online (Real Time)

Telecommunication Blog

Organizational structure & management team

www.blogtalkradio.com/alanlevy

Discussion & Suggestion

Declining Unique Visitor ?

Globalization with Local Advertising

Discussion & Suggestion

Mobile Application

Marketing Research

Meets Social Networking”

“Freedom of Speech