1. Keys to Success in the Digital AgeBy Antoine DupontCEO ADMIN eSOLUTIONS

2. About me Been in South Florida since 1989 Born in France Been in Internet Marketing since 2001 I Love Tennis Bumper sticker should say:Id rather be playing Tennis 3. Before we startfacebook.com/AdmineSolutions@adupont65#DBCExpo>> Prize for most creative!! 4. Agenda Review of Outbound vs Inbound Marketing Important Stats to know Tips on what you should do 5. What is that??? 6. Outbound Marketing Print ads TV ads Banner ads Trade shows Telemarketing Press releases Trade shows Flyers/Postcards Direct mail 7. Inbound Marketing SEO Social Media Blogging (Content) Vlogging (Videos) Ebooks Infographics Webinars Paid Ads (Google or Facebook) Word of mouth Email marketing 8. Why is outbound dying?Because more & more of the things we usedto do offline, we now do online. 9. FACT:Inbound marketing isa lot more cost-effectivethan traditional,outbound marketing. 10. Question:What is your acquisition cost? 11. Answer:Its the total amount of yourmarketing related expensesdivided by total new sales:$25,000 / 100 = $250 12. Marketing Related: % of salary? % of operating expenses? % of rent?Your assumptions!! 13. FACT:Google is the newYellow Pages. 14. FACT:Ranking high on searchengines is no longeroptional, its critical. 15. FACT:The more keyword-richcontent you have,the more search engineswill find (and love) you. 16. THE BOTTOM LINE:If Google cant find you,neither will anyone else. 17. Email Marketing 18. Email MarketingMobile First Be Consistent Less is more Its NOT a flyer or apostcardTuesday-Friday 2-4pm 19. Which Social Media? 20. Social Media 21. Social Media Its S-O-C-I-A-L Stop selling your $#!# Be interesting Shares, Likes & Re-tweets Monday-Friday 2-4pm 22. ReviewsMost valuable ASSET 6 reviews rule Answer bad reviews (you have rights)Google, Yelp, FacebookOn-going 23. VloggingMost difficult to executeRequires Scripts & Production Its not an Ad Provide Value Be ConsistentMondays 2pm High ROI 24. Local Listings Registration 14 Directory Detrimental if incompleteTells Google who you areMakes you consistent Before you do SEO See Mick for a free test 25. SEO Page 1 is where its at (not Position #1) 10 Keywords minimumModerate Traffic with Low Competition 26. Your WebsiteMobile is REQUIRED Less is more Its not a brochure 200 words + CTA High Quality Images Optimized for Google 27. Mobile 28. Increase your credibility.Get more leads.Please come and visit our booth to chatwww.AdmineSolutions.com