KEYS TOSUCCESS

Business Network Event Monday 15th of July 15:00 - 18:45 uur

Fashion in Business, Inspiration and our Economy • Short Talks by G-stars’ Global Brand Director Shubhankar Ray, Founder of KORAL Los Angeles David Koral, Founder and CEO of DENHAM Jason Denham and founder of the Jean School and Fronteer Strategy James Veenhoff • Fashion Show by Francisco van Benthum • Drinks and exclusive bites • Cultuurpark Westergasfabriek in Amsterdam.

AMSTERDAM FASHION WEEK PRESENTS

Business Network Event: KEYS TO SUCCESS!

Professionals from within and outside of the fashion industry meet during KEYS TO SUCCESS, the Fashion Networking event of the Netherlands. Whether you are a lover of fashion, a passionate entrepreneur or a business professional looking for inspiration, KEYS TO SUCCESS is a sparkling event where ‘business and fashion‘ comes together!

THE STARS OF THE EVENINGJAMES VEENHOFF

James Veenhoff was the driving force behind Amsterdam Fashion Week for years. Always multitasking he now runs a successful Brand Merketing and Strategy Consultancy, Fronteer Strategy. He is also initiator by House of Denim, and the world’s first ‘Jean School‘. With the House of Denim Veenhoff wants to establish a denim knowledge center. In James’ words: ‘‘Although we have positioned Amsterdam as a FASHION capital, business-wise we are in fact more of a DENIM capital’’.

SHUBHANKAR RAY

Since 2006, Shubhankar Ray has been the Global Brand Director of G-Star RAW. With the philosophy ‘Just the product’, G-Star is a denim pioneer since 1989, focusing on denim craftsmanship and innovation. G-Star is fascinated by the unlimited possibilities of raw denim, and modern concepts like 3D denim. Ray works on denim brand concepts across the globe, and is mainly responsible for showcasing G-Star’s dedication to untreated RAW denim. Ray is one of the main international spokespersons of G-Star.

DAVID KORAL

David Koral is one of the co-founders of KORAL Los Angeles. KORAL LA is a new premium jeans breand that is established in 2012, but is already very successful. His father Peter Koral is also one of the co-founders of KORAL LA. along with Rick Crane. Peter Koral was the former owner of 7 for All Mankind. KORAL jeans was created to get back to the essence of what makes a great pair of jeans-quality material, refined finishing and flawless fit. A new Los Angeles-made denim label that adorns itselfs through simplicity and craftmanship.

JASON DENHAM

Englishman Jason Denham established DENHAM in the city of Amsterdam in the Netherlands. Having already established his reputation in the European market as a consummate ‘‘jeanmaker’’ known for mixing denim modernism with workwear tradition, he resolved that the jeans catergory needed an injection of something fresh, new and undeniably mouth watering. Assembling a small like-minded team of international designers, Denham set-up operations in Amsterdam in 2008.

Keys to Success Ticket:

15:00 Reception

15:15 Opening

17.00 Drinks & Networking

18.00 Catwalkshow

18.45 End

With delicious drinks and bites

PROGRAMM

EStart Speakers Programme consisting of presentations, audience Q&A and a round table. Speakers are: Holly Syrett (AFW), James Veenhoff, (Fronteer Strategy, House of Denim), Shubhankar Ray (Global Brand Director G-Star, David Koral (co-founder KORAL Los Angeles) and Jason Denham (founder and CEO of DENHAM).

Networking while enjoying drinks & bites

All guests of K2S will visit a spectacular catwalkshow by Dutch mensweardesigner Francisco van Benthum.

After the catwalkshow the guests have the opportunity to network in the AFW lounge

- You are a guest at thé fashion event of the Netherlands- Enjoy delicious bites and drinks- You attend a dynamic programme with Short Talks by ‘influentials‘- You attend an exclusive catwalkshow- You will meet interesting new relationships from and outside of the fashion industry

Arrangement: €125,- (excl VAT)

ORDER

To buy KEYS TO SUCCESS tickets for yourself, your colleagues and / or business associates please send an email to: businessprogramme@amsterdamfashionweek.com

Include:- The name of the company- Your name- Your address- Your phone number- Amount KEYS TO SUCCESS tickets you require

After your order you will receive a confirmation with payment instructions. Tickets are always reserved by name and can be, after a confirmation of your payment, picked up at the reception desk. Tickets can be ordered until the 5th of July and are on a first-come, first-serve basis.

Amsterdam Fashion WeekAmsterdam Fashion Week started in 2004 to put the Netherlands and Amsterdam on the map as an inspiring and internationally oriented fashion destination. By working with its pillars CONNECT, GROW and CELEBRATE this vision will be achieved. AFW connects talent and business within and outside of the industry, provides designers with the tools and platform to grow and celebrates all of the talent and beauty that it brings forth.

In July ’13 Amsterdam Fashion Week celebrates her nineteenth edition and the business networking event KEYS TO SUCCESS will take place for the third time.

During the previous gathering of the event the Short Talks were held by Tony Tonnaer (K.O.I.), Rob Groentenman (Blosh B.V.), Jacqueline Zuidweg (Business woman of the year 2012) and Richard de Keijzer (ABN AMRO).

ContactFor questions, please contact Alies van Hout from Amsterdam Fashion Week alies@amsterdamfashionweek.com tel: 020-6842878 www.amsterdamfashionweek.com

LocationAmsterdam Fashion Week takes place at the ‘’Cultuurpark Westergasfabriek’’ in Amsterdam. Use the entrance at the opposite of Q-park. From the Q-park, you and your guests can use the special AFW VOLVO shuttle service. On arrival at the main location please go to the reception desk

Parking You and your guests can use the (paid) Q-park - location Westerpark- located at the corner of Haarlemmerweg and Van Slingelandtstraat. The entrance is on the Van Bleiswijkstraat. It is also possible to park in the free spaces in the area opposite the Westergasfabriek. It is not possible to park on area of the Westergasfabriek For pedestrians and bicycles the bridge can be used on the Van Hall Street till 00:00.

JAMES VEENHOFF‘’TOWARDS A BRIGHTER BLUE’’ - MOTTO HOUSE OF DENIM

JACQUELINE ZUIDWEG‘‘ENTREPRENEURSHIP IS FALLING DOWN, GETTING BACK UP AND CARRYING ON’’