M A R K E T R E S E A R C HC R E D E N T I A L S P O R T F O L I O

W H O I S R A I N M A K E R M A R K E T I N G

Rainmaker Marketing has defined itself as the leading experts in property development marketing with our strategies having been behind some of the largest developments in Southern Africa. Backed by a team of in-house experts, Rainmaker Marketing continues to break the barriers in property marketing.

Our in-house solution covers departments such as market research, design, public relations, social media, digital, production and sales administration and provides a full turn-key offering linked to an unsurpassed knowledge of property development marketing.

Through our strong work ethic, refined skills and creativity, Rainmaker marketing continue to be at the forefront of property marketing.

W H O I S R A I N M A K E R M A R K E T I N G

O U R S E R V I C E S

STEFAN BOTHADIRECTOR

ANDREW PATERSONSenior Account Manager

CREATIVE PUBLIC RELATIONS PRODUCTIONDIGITAL MARKETING(Websites, modules & hosting)

SALES ACCOUNTS

ROBERT HUISMANSCreative Manager

HANNAH FRANCISPR & Communication

Manager

DERICK MURGATROYDProduction Manager

JAQUI MARAISDigital Marketing Manager

LESLEY AITKENSales Manager

MARLENE SINGHAccounts Manager

EUGENE GOUWSSenior Designer

TARYN FLEMINGPR Account Executive

SOCIAL MEDIA

ADRIANNE WALLACECommunity Media

MANDY DAVYSales Administration

MATTHEW SOEKOEMjejane on-site Agent

MAGGI DERCKSEN Mjejane on-site Agent

ROBB NEUMANN Seasons on-site Agent

ISABEL BOTHAGraphic Designer

MARKET RESEARCH

KRISTY DAVIDSONResearch co-ordinator

COPY WRITING

MEGAN DEANECopywriter

PETER FRANCISSocial Media Manager

NADIA VAN DER MESCHTCommunity Manager

Property Development& Marketing Consulting

Web Hosting& Design

Lead Administration

Market Research Brand Creation

Website Administration& Analysis

Public Relations & Event Co-ordination

Photography

InteractiveModules

Graphic Design

Electronic Mailers& Newsletters

Media Placement

Videography

Social Media

O U R M A R K E T R E S E A R C H O F F E R I N G

developers Worked with over

50& 75 developments

Has helped unlock over

in R19,490Billion

property developments

W E F O C U S O N

RESEARCH FOR PROPERTY DEVELOPMENTS

COLLECTING INFORMATION

ANALYSING INFORMATION

INTERPRETING INFORMATION

TARGET MARKETSCONSUMERSCOMPETITORSINDUSTRIES

in the last 3 years

O U R C L I E N T S

T H E N E E D F O R M A R K E T R E S E A R C H

ALIGNS DEVELOPMENTS WITH

MARKET DEMAND

INCREASES RATE OF SALE

DECREASES DEVELOPMENT

COSTS

DECREASES RISK

FAST-TRACKING OF DEVELOPMENT

FUNDINGDIFFERENTIATING

A PRODUCT

CLEAR GUIDANCE FOR THE ENTIRE

PROFESSIONAL TEAM

Agree on desired outcomes for study

upfront

Our TeamMeets Yours

Consolidation of data findings into a report

Site and area visitsof proposed development

& competitors

Interviews with stakeholders &

prospective buyers’ engagement

Provide report copy for developer & for any financial institutions

Complete comparative analysis

& interpretation

Consolidation of complete product recommendations for client

Analysis & interpretation of local & international trends,

& product differentiators

T H E P R O C E S S

O U R M A R K E T R E S E A R C H O U T C O M E S

MARKET RESEARCH OUTCOMES& OBJECTIVES

Development Product Recommendations

• Unit Prices & Price p/m2

• Sales Phasing & Unit Sizes• Facilities & Finishes• Buyer Market Profile• Rental Prices• Storage, Pet & Aircon Policies• Rate of sale & other

development componentsComparative Development Analysis Identifying & understanding competitors

Transfer Statisticsrelated to the residential/commercial/

retail market in the greater area

Target Market Profilingof existing market

(LSM’s, age, race, income level etc)

Insight into Upcoming DevelopmentsPlans & Timelines

Positive & Negative Factors impacting the immediate market

Sales Prices within the greater area (Historical & current)

Current Demand & Trend Analysis residential /commercial/retail

T H A N K Y O U