market potential hcl

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SUBMITTED BY

Sukhjinder Singh

Univ. R.No. 11870

BBA 6th Semester


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INTRODUCTION

In today's very competitive marketplace a strategy that insures aconsistent approach to offering your product or service in a way that will

outsell the competition is critical.

It is of little value to have a strategy if you lack either the resources or

the expertise to implement it.

In the process of creating a marketing strategy you must consider manyfactors. Of those many factors, some are more important than others.


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MARKET POTENTIAL

Common problems in companies that fail are improper

planning and lack of a realistic sales forecast.

A sales forecast is the amount of product a company

expects to sell over a period of time at a designated level

of marketing activities.

Businesses use these forecasts for planning, organizing,implementing, and controlling their activities.

Forecasts are defined by three different variables.


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COMPANY PROFILE HCL Infosystems Ltd, is Indias premier hardware, services

and ICT systems integration company offering a wide

spectrum of ICT products that includes Computing, Storage,

Networking, Security, Telecom, Imaging and Retail.

India's leading System Integration and Infrastructure

Management Services Organization, HCL has specialized

expertise across verticals including Telecom, BFSI,

eGovernance & Power.


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HCL has India's largest distribution and retail

network, taking to market a range of Digital

Lifestyle products in partnership with leading

global ICT brands, including Apple, Cisco,

Ericsson, Kingston, Kodak, Konica Minolta,

Microsoft, Nokia, Toshiba, and many more.


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PRODUCTS COMPUTING PRODUCTS

Consumer / Home & Home OfficeHome PCs

Home Notebooks

Enterprise BusinessBusiness Netbooks/Notebooks

Business PCs

Business PCs Supporting Linux

Business WorkstationsServers

Thin Clients


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USEFULNESS OF THE STUDY Increasing market share requires an understanding of "Untapped

Potential," which is different than simply taking the difference between

Total Potential and current market share of HCL and HP-COMPAQUE in

respect to small and medium size business.

The best way to establish revenue goals and sales quotas for products,territories or stores/branches is to base them on the true consumer

demand/market potential within the area.

With a realistic picture of Market Potential you can focus resources

intelligently, maintaining a presence where you're strong and investingheavily where opportunity is greatest.


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SCOPE OF PROPOSED STUDY To make it more marketing sensitive and

adaptive change.

To formulate market future strategies based

on knowledge acquired out of the serving.

To upgrade the marketing strategies.


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OBJECTIVES OF THE STUDY To study the satisfaction level of the consumers and dealers

of the companies.

To study the facilities or services provided by HCL & HP to

the customer.

To study the concept of marketing potential, direct and sales

marketing ofHCL & HP

To study the sales promotion of both the companies.

To study the market position of both the companies related

to consumers and dealers.

To study the contribution of dealers to the companies.


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RESEARCH METHODOLOGY Scope of the study:

The study/research will be performed on Marketing

Potential, Direct and Sales Marketing, comparative study

ofHP-COMPAQUE & HCL in the region ofPatiala

Sample Size

Due to time and resources shortage only 100 Samples

had taken. Consumer = 100

Dealer = 25


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DATA INTERPRETATION&ANALYSIS


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CONSUMERWHAT PRODUCTS YOU BUY FROM THE IT HARDWARE SECTION.

Laptop 33PC Desktop 48Printers 11Scanners 9UPS (Power System) 39

WHICH COMPANY PRODUCTS YOU ARE USING?

HP 56

HCL 21

Any Other 23


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WHAT DO YOU PREFERRED IN PRODUCT?

Quality 29Effectiveness 39

Packing 11Market Demand 21

Quality

29%

Effectiveness

39%

Packing

11%

Market

Demand

21%

Quality Effectiveness Packing Market DemandWhat do you like in your preferred brand?

Quality Effectiveness After Sale

Service

Market

Demand

HP 19 21 9 7

HCL 6 7 5 3


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WHAT IS THE SATISFACTION LEVEL OF USING BOTH THECOMPANIES PRODUCTS?

Very

MuchSatisfie

d

Satisfie

d

Neutra

l

Less

Satisfied

Not

Satisfied

HP 16 21 15 3 1

HCL 6 9 3 2 1

WHAT IS THE SINGLE MOST IMPORTANT BENEFIT YOU WANT TO CONVEY ABOUT YOURTHINKING OF PRODUCT/SERVICE?

Best Easy

Accessible

Satisfactory Not

Satisfactor

y

HP 25 17 9 5

HCL 8 7 5 1


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WHAT IDENTITY YOU LIKE IN THE PRODUCTS?Renowned

Product

Attractive

Packing

Easily

Available

Less

Complaints

HP 26 11 16 3

HCL 9 2 8 2

HOW FREQUENTLY YOU USE PRODUCTS AND SERVICES?

Daily Weekly Monthl

y

Occasionally

HP 39 9 5 3

HCL 15 3 2 1


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FROM WHERE YOU COME TO KNOW ABOUT THE PRODUCTS?

Friends Relatives Advertise

ments

HP 19 21 16

HCL 5 9 7

In which specific areas company should have to make advancements?

Qualit

y

Promotion

al

Activities

Service

s

Market

Demand

HP 8 21 17 10

HCL 9 2 4 6


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HOW IMPORTANT IS PRICE IN THE DECISION PROCESS?Very Important 61

Less Important 22

Not Important 17

Would you change your choice with decrease of price?

Yes No

HP 22 34

HCL 10 11


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CONSLUSION Desktop PC are more in demand rather than Laptops, but according to the consumer scenario is

changing rapidly.

HP products are more in demand rather than the HCL products.

Many of the respondents want effectiveness and quality in the computing products.

Quality and effectiveness to be maintained by both of the HCL & HP companies.

Many of the respondents are satisfied by the HP computing products rather than the HCLproducts.

Both of the HCL & HP computing products are the best and easily accessible and available inthe market

Most of the HCL & HP consumers use it for daily and weekly purposes..

Both the companies should have to make advancements in promotional activities and for betterservices for market demand.


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DEALERIN WHICH COMPANY YOU ARE CURRENTLY DEALING.

HP 11

HCL 7

Any Other 7

11

7 7

0

2

4

6

8

10

12

HP HCL Any Other

How long you are dealing with the company

1-5 Years 9

5-10 Years 13

More than 10 Years 3

1-5 Years

36%

5-10 Years

52%

More than 10

Years

12%

1-5 Years 5-10 Years More than 10 Years


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FROM THE FOLLOWING PRODUCTS WHICH ARE MOREDEMANDING?

Desktop 15

Laptop 9Printers 9Scanners 3UPS (Power System) 8Accessories 12

From the following, which cities you consider for selling your product or

services

Patiala 25

Nabha 19Sangrur 14

Chandigarh 7

Mohali 9


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THROUGH WHICH MEDIA YOU WANT TO ADVERTISE YOURPRODUCT?

Television 11

Radio 3Magazines and

Journals 16Newspapers 17Internet 6

How much are you willing and realistically able to spend on

advertising?

10%of your budget 3

20% of your budget 1130% of your budget 9More than 40% 2


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HOW MUCH ARE YOU WILLING AND REALISTICALLY ABLE TO SPEND ONPACKAGING AND LABELING?

10%of your budget 9

20% of your budget 1130% of your budget 3More than 40% 2

10%of your

budget36%

20% of your

budget

44%

More than

40%

8%

30% of your

budget

12%

10%of your budget 20% of your budget

30% of your budget More than 40%FROM THE FOLLOWING, WHAT DO YOUTHINK ABOUT YOUR PRODUCTS BIGGESTSELLING FEATURE?

The price 18The unique nature 16The durability 19The adaptability 21


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ARE YOU SATISFIED WITH THE PROFIT MARGIN BEING PROVIDEDBY THE COMPANY?

Yes 17

No 8Yes

68%

No

32%

Yes No

What according to you is the position of Ranbaxy Products in the market.

Excellent 17

Remarkable 11

Good 16

Not Satisfactory 8


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WHAT FACTORS SHOULD BE ADOPTED BY THE COMPANY TO INCREASE THESALES.

Better Marketing through Sales

Executive 9

Providing After Sales Service 11

Increasing Profit Margin 20

Providing Discounts and Gifts 23

What other benefits being provided to you by the company.

Gifts with Products 19

Attractive Schemes 21

Better and Sound Targets 17


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WHAT TYPE OF ADDITIONAL AND PRECAUTIONARY MEASURESTO BE CHECKED BY THE COMPANY.

Attractive Packing 16

Legible Labels 13

Proper Sealing 22


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FINDINGS The position of HCL and HP products in the market is

excellent and remarkable.

To increase the sale, company should have toprovide discounts and gifts, increase profit margins to

the dealers, provide better after sale service and alsobetter marketing through sales executives.

Company should have to provide benefits throughgifts, attractive schemes and better and sound

targets. Proper Sealing should have to be there on the

package delivered by the company to the dealers.


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LIMITATIONS The study was restricted to Patiala city only.

The size of the sample is limited to time and resources.

The information collected is valid until there is no any

technical change or any innovation is released in the

market.

The result is assuming that respondents have given

accurate information.


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SUGGESTIONS HCL have to provide schemes and offers with their computing products. HCL has to summarize their marketing strategy and potential to give

competence with HP.

HCL has to improve their quality and specially their after sale services.

Quality and effectiveness to be maintained by both of the HCL & HP

companies. HCL has to give full satisfaction to their consumers.

HCL has to increase accessibility and availability in the market

Both the companies should have to make advancements in promotionalactivities and for better services for market demand.

HCL has to provide better schemes to Young and professionals as they

are frequent users. From time to time dealers have to advertise their product through

television, Radi, local magazine and newspaper, Trade journals,Bilboards, Internet and also through Sky-writer planes.


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CONSLUSION Most of the dealers belong to HP, very few are their for HCL.

Desktop PCs are more in demand rather than the Laptops.

Young and professionals are more using consumers.

Dealers are selling their products in Patiala itself, Nabha,Sangrur, Chandigarh and in Mohali.

Dealers advertise their product through television, Radi,

local magazine and newspaper, Trade journals, Bilboards,

Internet and also through Sky-writer planes.

Biggest selling point is price and durability.


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THANKYOU

market potential hcl

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