market planning & execution
DESCRIPTION
Marketing advice for small businessesTRANSCRIPT
Market Planning
7P’s Analysis
Performance Management
Branding
Customer Service
Customer Loyalty
Marketing Essentials
for
Small Business
Getting marketing right crucial for success
Every business should have a robust well researched marketing plan to help them execute their goals
It is essential to understand
What is the target market?
How big it is?
Who the competition is?
And where to position your business
To beat them!
Research the market
Speak to existing customers
To find out the best price to charge
To achieve the highest possible sales
Ensure your business is located in the best possible attract the most customers from your target market.
Your product must be needed by your target market.
Its packaging and quality should match their expectations.
Promote your product in the channels & markets that will reach your target market.
But make sure you can measure performance
Without a marketing plan that is robust and measurable its
Branding is an essential way for small
business to communicate with their
customers and shapes the way your
business is perceived.
Without a marketing plan that is robust and measurable its
An effective brand tells the world
who you are, what you do and
how do it.
It is easier to sell to existing customers
They buy more
And it costs less
they can even drive more sales through referrals
It makes great business sense to keep them happy
Keep your staff motivated, engaged and
informed about your business and products
Create an culture of responsibility throughout
the business.
Pay attention to what the customer wants
Contact Us for help with your Market Planning
www.arinobe.com
0203 286 7829
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+447825 002 908
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