managing ux-pectations - public
TRANSCRIPT
Managing UX-pectations
By Warwick Bracken
http://www.meetup.com/The-UX-Design-Group-of-Melbourne/
Attribute: http://www.scaledagileframework.com
UCD gets lost in the system
• UX becomes a bottleneck
• Rushed designs
• No UX input at all
• Communication breakdown
1. We need to set realistic
expectations on UX
engagement and quality.
2. We need visibility of what
is falling through the
cracks.
Target experience quality
Aarron Walters hierarchy of user needs.
Functional
Reliable
Usable
Pleasurable
Business
Management
Engineering
We work with mere
mortals…
UX is a
dark art
DISTRIBUTED MODEL
UX management needs to keep an eye on the whole feature.
Then we have to deal with multiple
component teams…huh?
Story Story Story
Story
Story Story Story
In an “Agency” UX
engagement model…
Dependencies… ouch.
We may need an alibi…•Poor designs
•No user testing
•No UX engagement at all
•Blown deadlines
•UX debt is swept under the rug
• Managing expectations
• Arm ourselves with metrics
How to getAwayWith murder…
UX Engagement• Which features will we work on
• Which model are we going to use this release
• Dependencies and timeframes
• Responsibilities and communication
• Timing of UX rituals (Design reviews, workshops)
Managing expectations
Functional
Reliable
Usable
Pleasurable
Meeting: “Setting the bar”
When: Release & iteration planning sessions
Who: Stream leads & UX team
Agenda: • Set a target quality for MVP
• UX Engagement
• Estimation process
• Quality gates
• UX trend
• Predicting debt
UX DebtSet a target quality
for MVP
Factors the group should
consider:
• Timeframes
• Available resources
• Iterations
• Business/User value
Functional
Reliable
Usable
Pleasurable
MVP
UX Engagement• Which model are we going to use this release
• Dependencies
• Timing of UX rituals (Design reviews, workshops)
• Time allocated for research and future work
Estimationof features or stories
MVP
Set some basic standards for
UX engagement:
Business signoff
UX Engagement
Visual design
SME Workshops
Prototype
Guerilla testing
Functional
Reliable
Usable
Pleasurable
MVP
Business signoff
UX Engagement
Visual design
SME Workshops
Prototype
Guerilla testing
Functional
Reliable
Usable
Pleasurable
Estimationof features or stories
System Usability Score
Micro-interactions
Fully functional prototypes
Guerilla testing
Paper prototypes
Team design reviews
Workshops
Visual designs
Lo-fi wireframes
UX engagement
Business signoff
MVP
Functional
Reliable
Usable
Pleasurable
Estimationof features or stories
Focus groups
Contextual enquiries
Eye tracking
Interviews
System Usability Score
Micro-interactions
Fully functional prototypes
Guerilla testing
Paper prototypes
Team design reviews
Workshops
Visual designs
Lo-fi wireframes
UX engagement
Business signoff
MVP
Functional
Reliable
Usable
Pleasurable
Estimationof features or stories
Prioritisation …• Business value
• Weighted shorted job first
• We may not get a seat at the table
• Will probably result in “Bronze”
UX DebtUX Debt management
UX trend
Rush job = -1 point
No UX input = - 2 points
Custom JIRA value
Quality gates
Gates give us an opportunity to review designs, and
adjust our UX trend value.
Story Story Story
Story
Story Story Story
Optimistic burn-up
Realistic burn-up
UX Trend Quality
Team dashboard
Distributed team
Hybrid team
Agency team
Predicted UX Debt
• Assists resource planning
• Encourages focus on quality
• Facilitates improvement of processes
• Highlights potential weakness
• Liberates the UX team
In the short term
• Correlate UX trend with other metrics
• Improve UX efficiency
• Justification for more resources
• Improved product quality
In the long term
Summary• Communicate early and often
• Set the bar for UX engagement
• What gets measured gets managed
• Arm yourself with metrics
