IBS Business School- Mumbai

Announces

A two-day Management Development Program on:

Managing Brands in Turbulent Times

Best Practices using Traditional & Non Traditional formats

Programme Dates : MARCH 12 & 13 , 21015

Venue:

IBS Business School-Mumbai Technology Street

Hiranandani Gardens, Powai , Mumbai-400076

TEL No - 40434343

For details and participation contact:

Prof Rita Ragnekar- Prof Prakash Pandit Associate Dean Program Coordinator Tel .No (022)40434321 (D) Tel.No (022) 40434407(D) Mob.No. 9819643167 Mob.No.9821494947 E-Mail: ritar@ibsindia.org E-Mail:ppandit@ibsindia.org

MESSAGE FROM PROF.Y.K.BHUSHAN

IBS Business School, Mumbai has been consistently recognised as a leading B-school and a preferred choice of the students and recruiter community. The research and publications of IBS have been widely acknowledge both nationally and internationally . Over the last few years IBS has been actively involved in training and knowledge dissemination through its in-company programmes and has delivered more than 100 programmes which have benefitted more than 200 participants.

we are proud to present our next Management Development Programme on

For Junior/Middle Management Professionals such as Product Managers, Brand Managers and other Marketing executives who are required to handle product & brands in a highly competitive and volatile market.

the details of the programme are presented below. This program blends conceptual understanding and applications of very experienced & proven Brand Management specialist using hands-on approach. We are sure this will enhance your competitive advantage in business and enable you to build an effective workforce.

IBS Business School Mumbai invites you to nominate your delegates/participation to the program. We look forward to a synergistic and fruitful association with your esteemed organization for this and many forthcoming programs in the months ahead.

Best wishes, Y.K.Bhushan Senior Advisor & Campus Head IBS Business School, Mumbai

MANAGING BRANDS IN TURBULENT TIMES. BEST PRACTISES USING TRADITIONAL & NON TRADIONAL FORMATS

INTRODUCTION

In these hyper connected word of VUCA brands, there is a crying need for brands to be more interactive. these turbulent times require very visionary approach to brand building to be adopted by marketers. There are number of issues which brand managers have to face in today's uncertain marketing environment like:

IBS, Mumbai is conducting a two day MDP on "Managing Brands in Turbulent Times " which will cover all aspects of an effective and relevant Brand Strategy in an uncertain marketing environment

Seize this opportunity to gain valuable insights into the cutting edge practices in Brand management and develop marketing g strategies to stay ahead in dynamic and turbulent environments.

MANAGING BRANDS IN TURBULENT TIMES. BEST PRACTISES USING TRADITIONAL & NON TRADIONAL FORMATS

Is Branding getting commoditized in today's marketing world? Are traditional branding methods losing out its non-traditional formats? As a brand manager do you feel challenged in the fast changing digital environment? Are "global" brands stealing a march over "local" brands? In the current Hyper-Competitive environment, are you to the look for "ideal" solutions for the Marketing problems?

PROGRAM OBJECTIVES: This Action Oriented Program Will Help Participants

To understand how brands are losing out to mass customisation

to accomplish branding objectives through effective usage of e commerce

To manage scarce marketing resources for maximum impact in the market place.

To develop a holistic approach towards Brand Management in rapidly changing and dynamic Scenarios.

THE PROGRAM WILL BROADLY COVER THE FOLLOWING TOPICS:

Brand management Current Scenarios and Evolution.

How to the "heard" above the Brand "clutter" in today's markets.

Effective use of Digital Marketing techniques in Brand Management.

E Commerce best practices in the area of Branding.

To design and implement an ideal "Portfolio of Brand" for your organization.

Individual case study and problem solving through discussion

HOW WILL THE WORKSHOP BE CONCLUDED? This action packed workshop will be conducted through experience sharing and insightful case study by proven and experienced Brand, Digital Marketing and E tail marketing Experts

PROGRAM FACILITORS

Prof .Y.K.Bhushan : Senior Advisor & Campus Head, IBS Business School, Mumbai Prof. Isaac Jacob : Professor Marketing K.J Somaiya Institute of Management and Research Mr. Pankaj : Ex-President , TATA Tele Services and Senior Brand and Media Professional Mr. Jayanto Karmakar : Head, Digital Marketing , Bombay Dyeing Mr. Raj Kamal Pandey : Senior Manager,Adfactors Mr. Ravi Banarjee : Senior Marketing Professional. EX-Dale Camegie Prof.Hemant Purandare : Dean Academics IBS Business School, Mumbai & Senior Brand Professional Prof. Amarjeet Patpatia : Former -COO MID DAY and Senior Adjunct Professor , IBS Business School, Mumbai Dr. Pritee Saxena : Dean-Placement, IBS Business School, Mumbai and Senior Brand Professional Prof .Prakash Pandit : Senior Faculty, IBS Business School, Mumbai and Senior Brand Professional

REGISTRATION FEES Participation Fee : RS 8500/- + Service tax@12.36 IBS Alumnus/PH.D scholars : RS 6500/- + Service tax@12.36

Registration fees include Lunch, Refreshments, course Material and MDP Kit