Management, Ethics & The Business of JournalismJOUR 4510/5280

Course OverviewJanuary 28, 2009

Ground Rules

Take notes Be alert Speak up!!!! Do your homework Stop me when I ramble Respect each other Listen and learn

Who Am I?A Prototype of Convergence

NewspaperJournalist

Industry Association

Exec

NewspaperAdvertising

InteractiveMedia

Strategist

InternetPioneer

PublicRelations

Print, Online and Broadcast: Combining Journalism & Business

Entrepreneur

Management & Ethics

Describe the most important issues facing newspaper managers.

Understand how newspaper managers make decisions. Understand the principles of effective leadership. Understand the principles of an effective news

organization. Understand the relationship between business and

editorial decisions. Understand the philosophical perspectives for making

ethical decisions. Apply the Point-of-Decision Pyramid model to ethical

dilemmas. Analyze the operations of newspapers from a business

standpoint.

CNNHeadline NewsFinancial News

Sports Illustrated

TimeWarner

MagazinesPeopleTime

FortuneMoney

Essence

RoadRunner(Cable Modem)

Cable TV Systems

Programming

Networks: Online, In Print, On Air

MoviesWarner Bros

New Line

MusicWarner Music

Group

TMZ.comBlackVoices.com

TraditionalMedia

Inte

rnet

Time Shifting Mobility

Imm

edia

cy

Changin

g Dem

os

Ad

Del

iver

y

Distribution

Reporting

Methods

CBS

Viacom

VH1Comedy Central

ParamountPictures

Networks: Online, In Print, On Air

MTVNetworks

Nickelodeon

BETNetworks

CountryMusic TV

Rhapsody

Dreamworks

Evolving Media Companies

Traditional Newspapers Radio Television Cable Satellite

Non-Traditional Telephone Mobile

Disruptive Change

Dean Baquet, A.M.E., New York Times:Dean Baquet, A.M.E., New York Times:

““"I think that the whole debate about the decline "I think that the whole debate about the decline of newspapers has become a of newspapers has become a financial debatefinancial debate. . About market share. About fear of profit margin About market share. About fear of profit margin decline. What's missing is readership, audience, decline. What's missing is readership, audience, public service. public service. We reach many more people than We reach many more people than ever before, and have a much larger impactever before, and have a much larger impact. ....I'm . ....I'm a little concerned that all the cost-cutting might a little concerned that all the cost-cutting might make it difficult in some places, but public-service make it difficult in some places, but public-service journalism is good business because people read journalism is good business because people read it."it." .”.”- Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org- Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org

Disruptive Change ‘Disruptive Innovation’ impacting all

forms of media Forcing traditional media to ‘adapt’ or

‘die’ – ‘Newspapers Next’

Howard Weaver, VP/News, McClatchy Howard Weaver, VP/News, McClatchy Newspapers:Newspapers:““You look at the choices that face You look at the choices that face journalists today. You can give up, you can journalists today. You can give up, you can hunker down and bleed, or you can fight hunker down and bleed, or you can fight back. Well, I want to fight back.”back. Well, I want to fight back.”- Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.2006.

Course Approach

Lecture, Discussion, Presentation Case Study

From text books From my experience

Field Study Talk to ‘real’ people in local media

Your role

Participate Present Propose Analyze Critique Recommend

Class meetings

Downtown / UNT Speakers Field work Some logistics Teams