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Management, Ethics & The Business of JournalismJOUR 4510/5280
Course OverviewJanuary 28, 2009
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Ground Rules
Take notes Be alert Speak up!!!! Do your homework Stop me when I ramble Respect each other Listen and learn
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Who Am I?A Prototype of Convergence
NewspaperJournalist
Industry Association
Exec
NewspaperAdvertising
InteractiveMedia
Strategist
InternetPioneer
PublicRelations
Print, Online and Broadcast: Combining Journalism & Business
Entrepreneur
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Management & Ethics
Describe the most important issues facing newspaper managers.
Understand how newspaper managers make decisions. Understand the principles of effective leadership. Understand the principles of an effective news
organization. Understand the relationship between business and
editorial decisions. Understand the philosophical perspectives for making
ethical decisions. Apply the Point-of-Decision Pyramid model to ethical
dilemmas. Analyze the operations of newspapers from a business
standpoint.
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CNNHeadline NewsFinancial News
Sports Illustrated
TimeWarner
MagazinesPeopleTime
FortuneMoney
Essence
RoadRunner(Cable Modem)
Cable TV Systems
Programming
Networks: Online, In Print, On Air
MoviesWarner Bros
New Line
MusicWarner Music
Group
TMZ.comBlackVoices.com
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TraditionalMedia
Inte
rnet
Time Shifting Mobility
Imm
edia
cy
Changin
g Dem
os
Ad
Del
iver
y
Distribution
Reporting
Methods
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CBS
Viacom
VH1Comedy Central
ParamountPictures
Networks: Online, In Print, On Air
MTVNetworks
Nickelodeon
BETNetworks
CountryMusic TV
Rhapsody
Dreamworks
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Evolving Media Companies
Traditional Newspapers Radio Television Cable Satellite
Non-Traditional Telephone Mobile
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Disruptive Change
Dean Baquet, A.M.E., New York Times:Dean Baquet, A.M.E., New York Times:
““"I think that the whole debate about the decline "I think that the whole debate about the decline of newspapers has become a of newspapers has become a financial debatefinancial debate. . About market share. About fear of profit margin About market share. About fear of profit margin decline. What's missing is readership, audience, decline. What's missing is readership, audience, public service. public service. We reach many more people than We reach many more people than ever before, and have a much larger impactever before, and have a much larger impact. ....I'm . ....I'm a little concerned that all the cost-cutting might a little concerned that all the cost-cutting might make it difficult in some places, but public-service make it difficult in some places, but public-service journalism is good business because people read journalism is good business because people read it."it." .”.”- Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org- Source: Interview with Karen Brown, Dean, Poynter Institute, Poynter.org
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Disruptive Change ‘Disruptive Innovation’ impacting all
forms of media Forcing traditional media to ‘adapt’ or
‘die’ – ‘Newspapers Next’
Howard Weaver, VP/News, McClatchy Howard Weaver, VP/News, McClatchy Newspapers:Newspapers:““You look at the choices that face You look at the choices that face journalists today. You can give up, you can journalists today. You can give up, you can hunker down and bleed, or you can fight hunker down and bleed, or you can fight back. Well, I want to fight back.”back. Well, I want to fight back.”- Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July - Source: “Adapt or Die”, by Rachel Smolkin, American Journalism Review, June/July 2006.2006.
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Course Approach
Lecture, Discussion, Presentation Case Study
From text books From my experience
Field Study Talk to ‘real’ people in local media
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Your role
Participate Present Propose Analyze Critique Recommend
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Class meetings
Downtown / UNT Speakers Field work Some logistics Teams