Manage your Social PresenceA social Networking feature design concept

Namita MaheshwariCUA, M.Des., B. Arch.

Research-User

behavior

Study-Social

networks current

trends and evolution

Breaking down the problem

statement

Design Concept

Next steps

It is Facebook

for me

I am a very Twitter person

People judge you on what, where and when you post on your social network sites

Just 212 likes and 30 comments for my new hair do

Zeigarnik Effect- Number of likes, comments and share is never enough.

Insights and human behavior around Social networking

I am not very happy with

what he posts on his social

networksI am so sure I cracked this

interview

User preference-Primary networking site

Judgement of personality External Validation

Based on ease of use, requirement and sometimes even cultural reasons define the preference of using one handle over the other

HR

The decision making power of data based on your existing usage.“Have been hunting for new furniture and now Facebook keeps leading me to online furniture portals”

On Mobile Evolved

Social networks today

Social media 5 years back

You can like, watch, share, post, hire, do business…..

Almost everything on me

Social media now

Now that I have Facebook on my mobile, I

can use it while travelling

Personalized Related products

Have you heard of Klout.com and IFTTT?

Fragmented solutions, not being used much

Problem statement

Maya wants to know how impactful is her presence on Web, and accordingly take informed decisions around

her posts

How can Maya optimize on using all the different

handles,

Her social presence needs to be quantified

She needs an overall picture of what she is up to on the social networking sites-like a report card

She would like suggestions, tricks and tips. Example- When is the right time to share a particular post

The causation effect- The cause of liking an article is automatically shared on another

Highly interested in specific topics

Would like to reach these topics directly instead of having to look for them herself

Maya, an advertising Professional

1 Sign in and Access 2 Analyze 3 Notify and

Settings 4 Reflect

Look for ‘ manage your Social presence’ feature’

Take Permission to access all the handles, give the option of not including any if required

Analyze all the data shared, commented, liked etc. to give a quantified valuation of the user

Give the user an overall picture, like a report card of her activities

Give hints and suggestions on how she can make her presence more prominent

Based on the analysis Suggest user the keywords she would be notified about, irrespective of which portal it is posted on

Mention the source, and keep it open for her to decide where she would like to share it, or if she would like to post it on all her handles

Reflect the presence of this feature with every share to spread the idea.

Auto-Update report card constantly and it will be reflected in your primary handle

Give specific settings-Time to receive and send the postslink keywords to specific handles.

Design Concept- Manage my social presence

Login into your Primary handle

And yeah, You totally got me

hooked to currenttrends.com

Next Step

Check with the users and business if its meeting their end goal

Decisions on where will the feature be placed in the site, so that it matches the mental model of the user- where does he expect to find it

Presentation and content needs to be engaging and simple, as this is quantified data and needs to make ample sense to the user

That was a great post Maya, I have similar views about

Indian politics

Thank You

HI Namita,

Wondering what your social networking presence is like?

Proceed

This is what it will look like (Show an example/ her current presence on Facebook)

Friend who are using this(Trust factor)

Proceed

To get your first look- we would like to access your other networks

This is what it will look like (Show an example/ her current presence on Facebook)

Facebook would like to access your other networks(Disclaimer: Facebook will only use the posts and shared you have on your public page)

+OK

Wireframes- To start using manage my presence on Mobile

Notify users about new feature, also where they can find it later

Give a preview to generate interest and trust in the feature

Take permission to access the posts, shares, likes etc. on other sites

Your Social PresenceNew

Your Social Presence

Your report on your social presence-Also present suggestions to improve her rating

Notify me when

# Politics # India # EducationMore suggestions

See who is following you with what

#fun #comedy

Based on the analyzed data, give user a dynamic view.TO improve there rating provide suggestions

Reflect on your activity screen

Auto suggest the user, to save her time to browse and doesn’t waste time to make her own combinations

Wireframe- Main screen and how it is reflected in activity screen