making your web site senior friendly: a checklist

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Senior Friendly A Checklist Making Your Web Site Published by the National Institute on Aging and the National Library of Medicine National Institute on Aging

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Page 1: Making Your Web Site Senior Friendly: A Checklist

Senior Friendly

A Checklist

Making Your Web Site

Published by the National Institute on Aging and the National Library of Medicine

National Institute on Aging

Page 2: Making Your Web Site Senior Friendly: A Checklist

By implementing this Checklist, web designers can help open the Internet to great numbers

of people over 60 who want to know more about their health and aging.

Director

"Good information is the best medi­cine for older

designers can help seniors find answers to their med­ical questions from the comfort of their own home thanks to this Checklist and the Internet."

Director National Library of Medicine

Richard J. Hodes, M.D.

National Institute on Aging

adults. Web site

Donald A.B. Lindberg, M.D.

Page 3: Making Your Web Site Senior Friendly: A Checklist

The goal of this Checklist

is to provide research­

eople age 60 andP based guidelines for web

site design that, when

older now constitute implemented, will make

the fastest growing web sites more accessible

group of computer to all adults.

users and informa­

tion seekers on the World Wide Web.1 They

go on line principally to find health informa­

tion, to plan personal travel and for e-mail.2

While advanced age is not a hindrance to

computer or Internet use, there are normal,

gradual age-associated declines in vision and

certain cognitive abilities that may limit the

use of electronic technology. In the last two

decades, the National Institute on Aging

has funded a number of basic and applied

cognitive aging studies, focus groups and

usability tests, and survey research on how

age-associated changes affect computer use.3

1 U.S. Department of Commerce, 1999 2 Morrell, Mayhorn & Bennett, 2000 3 Research conducted by Elizabeth A. Bosman, Neil

Charness, Sara J. Czaja, Katherine V. Echt, Arthur D. Fisk, Catherine L. Kelley, Sherry E. Mead, Roger W. Morrell, Denise C. Park, Wendy A. Rogers, and Joseph Sharit

Page 4: Making Your Web Site Senior Friendly: A Checklist

Designing Readable Text for Older Adults

Changes in vision that occur with age can make

it more difficult to read a computer screen. These

include reductions in the amount of light that

reaches the retina, loss of contrast sensitivity,

and loss of the ability to detect fine details.1

Following the guidelines will improve readability

of online text.2

Typeface

Use a sans serif typeface, such as Helvetica, that is not condensed. Avoid the use of serif, novelty, and display typefaces.

Sans Serif: Helvetica Arial Univers News Gothic

Serif: Times New Roman

Novelty: Old English Text

Display: Bodoni Poster

Type Size

Use 12 point or 14 point type size for body text.

12 point: The quick brown fox jumped over the lazy dog.

14 point: The quick brown fox jumped over the lazy dog.

1 Echt, 2002 2 Hartley, 1999

Page 5: Making Your Web Site Senior Friendly: A Checklist

Type Weight

Use medium or bold face type.

Helvetica Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Helvetica Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ

Capital and Lowercase Letters

Present body text in upper and lowercase letters. Use all capital letters and italics in headlines only. Reserve underlining for links.

Physical Spacing

Double space all body text.

Justification

There are three ways to justify type: left, full, or center justified. Left justified text is optimal for older adults.

This is an example of left justification. Left justification allows an even left margin and an uneven right margin. This is an example of left justification. Left justification allows an even left margin and an uneven right margin. This is an example of left justification.

This is an example of full justification. Full justification refers to text lines that are spaced so that the margins on either side are equal. This is an example of full justification. Full justification refers to text lines that are spaced so that the mar­gins on either side are equal. This is an example of full justification.

Page 6: Making Your Web Site Senior Friendly: A Checklist

Designing Readable Text for Older Adults

This is an example of center justification. Center justification balances text around a central axis. This is an example of center

justification. Center justification balances text around a central axis. This is an example

of center justification.

Color

Backgrounds

Avoid yellow and blue and green in close prox­imity. These colors and juxtapositions are difficult for some older adults to discriminate. Ensure that text and graphics are understandable when viewed on a black and white monitor.

Use dark type or graphics against a light background, or white lettering on a black or dark-colored background. Avoid patterned backgrounds.

Page 7: Making Your Web Site Senior Friendly: A Checklist

Presenting Information to Older Adults

Research shows that the ability to perform

some mental operations decreases with age.

These operations include the ability to simulta­

neously remember and process new information,

to perform complex cognitive tasks, and to com­

prehend text.1 Although these changes are not

usually dramatic, their presence can interfere

with the performance of some daily tasks such

as using a computer. 2

Older adults also process information more slowly

than younger adults. There are effective ways to pre­

sent text to mediate these age-related changes.2

Style

Writing the Text

Present information in a clear and familiar way to reduce the number of inferences that must be made. Use positive statements.

Simplicity

Phrasing

Use the active voice.

Write the text in simple language. Provide an online glossary of technical terms.

Organization

Organize the content in a standard format. Break lengthy documents into short sections.

1 Craik & Salthouse, 2000 2 Czaja & Sharit, 1998; Morrell, 1997

Page 8: Making Your Web Site Senior Friendly: A Checklist

Incorporating Other Media

Illustrations and Photographs

Use text-relevant images only.

Animation, Video and Audio

Use short segments to reduce download time on older computers.

Text Alternatives

Provide text alternatives such as open-captioning or access to a static version of the text for all animation, video, and audio.

Page 9: Making Your Web Site Senior Friendly: A Checklist

Increasing the Ease of Navigation

Also consider these navigational features when

designing a web site for older adults.1

next. Carefully label links.

The Mouse

Navigation

The organization of the web site should be simple and straightforward. Use explicit step-by-step navigation procedures whenever possible to ensure that people understand what follows

Use single mouse clicks to access information.

Consistent Layout

Use a standard page design and the same symbols and icons throughout. Use the same set of naviga­tion buttons in the same place on each page to move from one web page or section of the web site to another. Label each page in the same location with the name of the web site.

Menus

Style and Size of Icons and Buttons

Incorporate text with the icon if possible, and use large buttons that do not require precise mouse movements for activation.

Use pull down menus sparingly.

1 Charness, Kelley, Bosman & Mottram, 2001; Rogers & Fisk, 2000; Mead, Batsakes, Fisk, & Mykityshyn, 1999

Page 10: Making Your Web Site Senior Friendly: A Checklist

Increasing the Ease of Navigation

Scrolling

Avoid automatically scrolling text. If manual scrolling is required, incorporate specific scrolling icons on each page.

Site Maps

Backward / Forward Navigation

Incorporate buttons such as Previous Page and Next Page to allow the reader to review or move forward.

Provide a site map to show how the site is organized.

Hyperlinks

Use icons with text as hyperlinks.

Help and Information

Offer a telephone number for those who would prefer to talk to a person or provide an e-mail address for questions or comments.

Page 11: Making Your Web Site Senior Friendly: A Checklist

A Final Check of the Web Site

Solicit unbiased comments from older adults

through focus groups, usability testing or other

means, to evaluate the accessibility and friendli­

ness of the web site.

NIH Senior Health.gov

For an example of a senior friendly web site that was developed in accordance with these guide­lines, log on to www.nihseniorhealth.gov. This web site was jointly developed by the National Institute on Aging and the National Library of Medicine.

Page 12: Making Your Web Site Senior Friendly: A Checklist

References and Further Reading

References

Charness, N., Kelley, C.L., Bosman, E.A., and Mottram,

M. Word processing training and retraining:

Effects of adult age, experience and

interface. Psychology and Aging, 16 (2001):

110-27.

Craik, F.I.M., and Salthouse, T.A. The Handbook of

Aging and Cognition. Mahwah, NJ:

Lawrence Erlbaum Associates, 2000.

Czaja, S.J., and Sharit, J. Ability-performance

relationships as a function of age and

task experience for a data entry task.

Journal of Experimental Psychology:

Applied, 4 (1998): 332-51.

Echt, K.V. Designing web-based health information

for older adults: Visual considerations and

design directives. In R.W. Morrell, ed. Older

Adults, Health Information, and the World

Wide Web, 61-88. Mahwah, NJ: Lawrence

Erlbaum Associates, 2002.

Hartley, J. What does it say? Text design, medical

information, and older readers. In D.C. Park,

R.W. Morrell, and K. Shifren, eds. Processing

of Medical Information in Aging Patients,

233-48. Mahwah, NJ: Lawrence Erlbaum

Associates, 1999.

Holt, B.J. Creating Senior-Friendly Web Sites. Center

for Medicare Education, 1 (2000): 1-8.

Mead, S.E., Batsakes, P., Fisk, A.D., and Mykityshyn, A.

Application of cognitive theory to training

and design solutions for age-related

computer use. International Journal of

Behavioral Development, 23 (1999): 553-73.

Page 13: Making Your Web Site Senior Friendly: A Checklist

Morrell, R.W. The application of cognitive theory in aging

research. Cognitive Technology, 2 (1997): 44-47.

Morrell, R.W., Mayhorn, C.B., and Bennett, J. A survey

of World Wide Web use in middle-aged and

older adults. Human Factors, 42 (2000): 175-82.

Rogers, W.A., and Fisk, A.D. Human factors, applied

cognition, and aging. In F.I.M. Craik andT.A.

Salthouse, eds. The Handbook of Aging and

Cognition, 2nd ed., 559-91. Mahwah, NJ:

Lawrence Erlbaum Associates, 2000.

U.S. Department of Commerce. Americans in the

Information Age - Falling Through the Net.

www.ntia.doc.gov/ntiahome/digitaldivide/

(1999).

For Further ReadingFor Further Reading

Charness, N. Aging and communication: Human factors

issues. In N. Charness, D.C. Park, and B.A.

Sabel, eds., Communication, Technology

and Aging: Opportunities and Challenges

for the Future, 1-29. New York: Springer

Publishing Company, 2001.

Czaja, S.J., and Sharit, J. Age differences in attitudes

toward computers. Journal of Gerontology:

Psychological Sciences, 53B, (1998): 329-40.

Echt, K.W., Morrell, R.W., and Park, D.C. The effects of

age and training formats on basic computer

skill acquisition in older adults. Educational

Gerontology, 24 (1998): 3-25.

Ellis, D.E., and Kurnaiwan, S.H. Increasing the usability

of online information for older users: A case

study in participatory design. International

Journal of Human Computer Interaction, 12

(2000): 263-76.

Page 14: Making Your Web Site Senior Friendly: A Checklist

Further Reading

Holt, B.J., and Morrell, R.W. Guidelines for web

site design for older adults: The ultimate

influence of cognitive factors. In R.W. Morrell,

ed., Older Adults, Health Information, and

the World Wide Web, 109-32. Mahwah, NJ:

Lawrence Erlbaum Associates, 2002.

Kelley, C.L., Morrell, R.W., Park, D.C., and Mayhorn, C.B.

Predictors of electronic bulletin board system

use in older adults. Educational Gerontology,

25 (1999): 19-35.

Morrell, R.W., Dailey, S.R., and Rousseau, G.K. Applying

Research: the NIH SeniorHealth.gov Project. In

K.W. Schaie and N. Charness, eds., The Impact

of Technology on Successful Aging. New York:

Springer Publishing (in press).

Morrell, R.W., Mayhorn, C.B. and Bennett, J. Older

Adults Online in the Internet Century. In R.W.

Morrell, ed., Older Adults, Health Information,

and the World Wide Web, 43-60. Mahwah, NJ:

Lawrence Erlbaum Associates, 2002.

Morrow, D.G., and Leirer, V.O. Designing medication

instructions for older adults. In D.C. Park,

R.W. Morrell, and K. Shifren, eds., Processing

of Medical Information in Aging Patients,

249-66. Mahwah, NJ: Lawrence Erlbaum

Associates, 1999.

Rousseau, G.K., Jamieson, B.A., Rogers, W.A.,

Mead, S.E., and Sit, R.A. Assessing the

usabilty of online library systems. Behaviour

and Information Technology, 17 (1998): 274-81.

Seniornet. Research on Seniors Computer and

Internet Usage: Report of a National Survey.

www.seniornet.org/research/ (1998).

Page 15: Making Your Web Site Senior Friendly: A Checklist

National Institute on Aging www.nia.nih.gov

National Library of Medicine www.nlm.nih.gov

National Institutes of Health www.nih.gov

Rev. September, 2002