making the most of the crunch&sip® initiative
TRANSCRIPT
Making the most of the Crunch&Sip® initiative
Shannon Wright – Schools Nutrition CoordinatorCancer Council WA
What is Crunch&Sip?•Crunch&Sip is a time in class for students to refuel with vegetables and fruit and drink water throughout the day.
History
• 2000 - Fruit & Water Policy in Schools project
• 2002 – Excellence in Health Promotion award
• 2005 - Launched to WA primary schools as Crunch&Sip®
• 2006 - Coordinated by Cancer Council WA with external
funding from Department of Health WA and Healthway.
Why Crunch&Sip®?
• Hungry tummies = poor concentration and behaviour
• Increase consumption of vegies, fruit and water
• Role model healthy behaviours
• Encourages children to try new foods
• Parent education
“We heard it could improve concentration in the class, work levels, all those sorts of things. We’re really quite pleased with the results”
– Crunch&Sip® Principal
How it works
•Meet criteria
•Schools register to participate
•Vegies and fruit brought from home
•Flexible
•Set classroom rules
Stats•942 eligible schools in Western Australia
•431 officially registered = 46%
•2017 research – 82% of schools participating in some capacity
Participants
127,500 kids registered to participate
25,500,000
What can you do to get a little slice of the market?
Opportunities
• Farmer’s markets
• Contact local schools directly
• Donate time and produce
• Supply direct to canteens
• Capitalise on events
Building partnerships
Events
Fundraising
•Fruit/veg drive
•Raffle items
•Parents purchase from the store – fruit and veg
credit to school
Examples of partnerships
• Major retailer – Comet Bay PS
• Pomewest – apple donations
• Vouchers for events
• Donations of fresh veg and fruits for Crunch&Sip and/or events
Recognition of Support
• Bi-annual newsletter
• Electronic newsletter
• Social media
• Print media
• School Assemblies
• Website
• Resources
• Expos/Conferences
• Events
• School notice boards
Crunch&Sip® into the future
• Perth Glory partnership
• Parent Nutrition Education
• Social media presence
Shannon Wright
Schools Nutrition Coordinator
Cancer Council WA
Phone: 9388 4340
Email: [email protected]
www.crunchandsip.com.au