1. Making Sense of The Big Society Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 2. People will always buy ease and convenience above all else and waynding this way So how can we encourage buy-in to The Big Society? Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 3. The Big Society Store can be thought of as a metaphor and point of focus to encourage people to participate and make sense of whats on offer. this way Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 4. Your Square Mile this way Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 5. A context for navigating store activity High level Consistent point of recognition at fascia level Eye level Category management, ranging Buy level Details of participation/purchase Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 6. Creating a framework The Big Society Store is a consistent point of High level recognition for activity across all geographies, both real and virtual. It creates values and can put quality standards in place. Here Your Square Mile can work as a branch locator Choose your store Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 7. Creating choice and convenience Success of The Big Society relies on creating critical mass through sense-making. Here category management is key. Categories allow a mix of xed and exible elements, they can be tailored to the needs of each area: Store Directory Advice and service - Advice on social media tools, surgery for problem solving Local service apps and initiatives - Housing/Education/Security/Environment/Transport etc Lifestyle service apps and initiatives - Parenting/Ageing/Business/Play/Events etc Resources - Productivity/Social mapping/Budgeting/Business management Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 8. Ranging the store select and choose convenience Stores take the needs of users into account by understanding selection modes e.g. browsing or autopilot select and choose and ranging accordingly browsing mode Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 9. Laying out the store (actual and virtual) Housing Health Local service initiatives and applications Employment Education Environment Transport Community In beta Noticeboard Lifestyle Resource initiatives & initiatives Surgery development Marketplace and for independent initiatives initiatives and applications and making connections applications Showcase: whats new Advice Converts interest into participation Information Entrance threshold Sample layout using retail principles to merchandise effectively and create trafc ow Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com 10. A user-centric business model for viability Key channels User segments Through which channels do our users want to be For whom are we creaHng value? reached? How are we reaching them now? Who are our most important users? Which ones are most cost-ecient? Value proposition User relationships Key partners What what user problems are we helping What type of relaHonship does each of Who are our key partners? to solve, what value do we deliver to our our user segments expect us to establish Who are our key suppliers? area? and maintain with them? How costly are they? Key resources Key activities Revenue streams What physical, intellectual, human and What key acHviHes do our value financial resources does this proposiHons require, what distribuHon proposiHon require? channels, customer relaHonships and For what value are our customers really Cost structure revenue streams? willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream What are the most important costs inherent in our contribute to overall revenues? business model? 11. A user-centric business model for viability The Big Society means different things to different people. A framework of understanding can help develop its identity Store thinking creates a language people readily understand linked to choice, ease and convenience Ranging creates a wireframe that can provide global coherence and local exibility for both actual and virtual environments Business modeling enables quality control and the option to develop nancially viable initiatives and applications Making sense of The Big Society| August 2010 | Visceral Business www.visceralbusiness.com