a journey in making sense of big data (part 2: kpi)
DESCRIPTION
From the big bang to the new economy, a journey in making sense of big data (part 2: KPI)TRANSCRIPT
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Example #1
KPI reporting & Impact Measurement
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
FROM THE BIG BANG TO THE NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATAPatrick [email protected]
linkd.in/pdeglon
Measuring impact of initiatives
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Aug 1st Sep 1st Oct 1st
Number of listings
2012
2011B
A
C
Pre/Post analysis illustrative example (Simulation)
D
Impact of the initiative
pre post
Initiativelaunched
• Used to measure the impact of an initiative in a full market or a market segment
• Randomized Test/Control group methodology is a golden standard in research
A/B test illustrative example (Simulation)
0
50
100
150
200
250
300
350
400
450
Aug 1st Sep 1st Oct 1st
Number of purchases
Impact of the initiative
Initiativelaunched
control group
test group
3FROM THE BIG BANG TO NEW ECONOMY,
A JOURNEY IN MAKING SENSE OF BIG DATA
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Key Performance Indicators
Motorola Factory# Shipments
Distribution Channels# Sales
First Usage# Activations
Simplified Business Flow
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
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Data Flow
Motorola Factory# Shipments
Distribution Channels# Sales
First Usage# Activations
Google BigQuery
MotorolaCloud
Insights
...
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
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Google Spreadsheet as a Reporting Engine
Spreadsheet
BigQuery
HTML body in sheet
App Script
Scheduler
Distribution Group
Charts
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
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Google Spreadsheet as a Reporting Engine
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
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Analytics Portal
App Engine
Data Source:Big Query
Data Source:Google Analytics
iFrame Source:Tableau Server
iFrame Source:Google Documents
Data Source:Spreadsheet & CSV
ReportMeta Data:
Google Drive
(Text file with JSON)
Report Meta Data:Datastore
(Report copy & usage tracking)
Users Access Control:
Google Users + Drive Sharing
Google Drive
Android App
Web portal
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
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42…so what?
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
Answer to the Ultimate Question of Life, The Universe, and Everything
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Campaign Measurement
Campaigns
• Campaign Id• Campaign Name• Time range• Set of Countries• Set of Products
KPI
• Date• Country• Product• KPI[]
X
Trend
• Campaign Id• Date• Total of KPI[]
Summary
• Campaign Id• Campaign Name• Impact Measurement[]• Statistical Error[]
Time Series
Analysis
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
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Campaign Measurement
Campaign Window
Don’t include weekday cycle in
your volatility measurement
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
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Campaign Measurement
FROM THE BIG BANG TO NEW ECONOMY, A JOURNEY IN MAKING SENSE OF BIG DATA
Define Campaign
Run Campaign
Measure Impacts
Drive Insights