Aroj Bashir&

Muhammad Qasim University of Gujrat

OVERVIEW

• Retailing• Four Part Classification• Traditional strip centers• Function of strip Malls• Strip Retail• Function s• Retail Diversity• Diversity of Characteristics

RETAILING

Retailing includes all activities involved in Selling and providing goods and services to ultimate consumers for personal, or household use

FOUR PART CLASSIFICATION• Strip retail• Planned Shopping Centers• Ancillary Retail• Big Box and power Centers

TRADITIONAL STRIP CENTERS

• Stores in strip centers are arranged in a row, with a sidewalk in front; they are typically developed as a unit and have large parking lots in front. They face major traffic arterials and tend to be self-contained with few pedestrian connections to surrounding neighborhoods

FUNCTION OF STRIP MALLS• Strip centers usually range in

size from 5,000 square feet to over 100,000 square feet.

• The smaller variety is more common and often located at the intersection of major streets in residential areas;

• it caters to a small residential area

• Usually Just on Street

STRIP RETAIL Advantages

• Limited trade area• Lack of entertainment• No protection from

weather

Disadvantages• Limited trade area• Lack of entertainment• No protection from

weather

PLANNED SHOPPING CENTER

• A retail location consisting of centrally owned or managed facilities. It is planned and operated as an entity, ringed by parking, and based on balanced tenancy

FUNCTION• Most in suburbs• Accessible• Visible

PLANNED SHOPPING CENTERS Advantages

• Well-rounded assortments• Strong suburban population• One-stop, family shopping• Cost sharing• Transportation access• Pedestrian traffic

Disadvantages

• Limited flexibility• Higher rent• Restrictions on offerings• Competitive environment

Requirements for association memberships

• Too many malls• Domination by anchor stores

ANCILLARY RETAIL STORES• These are the smaller units

in "secondary" positions or funny shapes or just off the main walkways. Usually let to non main stream shopping i.e coffee shop or in dependant store etc. They do no rely on "passing/window shopping trade" but are locally known stores attracting regular clientele.

POWER CENTER OR BIG BOX• It is containing

three or more boxes Various smaller retail with a common parking area shared among all retailers

FUNCTIONS• Clustered• Highly Accessible• Usually near Highway

POWER CENTERAdvantages

• Giant Selection of everything under one roof

• Most things are cheaper, sometimes by a little, sometimes by a lot

• These stores normally open earlier, close later and are open on holidays

• Can save money on gas by only going to one store instead of several

Disadvantages:

• Too many people, too crowded at all hours

• Difficult to get help when you need it

• Employees normally don’t give 2 cents if you are there

• Sometimes they force out smaller businesses, which in my eyes is not a good thing

INTRA-URBAN RETAIL HIERARCHIES STRUCTURE

Sub Markets

Town Market

Regional Market

RETAIL HIERARCHIES STRUCTURE

REGIONAL MARKETING• Regional marketing as the

name suggest focuses on all sorts of marketing corresponding to a particular region or place

CONVENIENCE STORE• A convenience store, corner

store, or corner shop, is a small store that stocks a range of everyday items such as groceries, snack foods, candy, toiletries, soft drinks, tobacco products, and newspapers.

CONVENIENCE STORE REGIONAL HOPPING MALLS

Convenience store Regional Shopping Malls

Number of Stores Large Small

Size of Stores Small Large

Spacing of the Store and Centers

Closely Widely

Order of Goods Sold Low High

Visits by Consumers Frequently Infrequently

Distance Traveled by Consumers

Short Long

RETAIL DIVERSITY• Retail diversity is regarded

as a desirable characteristic of town centers and a necessary counter trend to the everywhere presence of national

DIVERSITY OF CHARACTERISTICS

Location

SuburbanDowntown

DIVERSITY OF CHARACTERISTICS

Morphology

Planned shopping CenterStrip Store

DIVERSITY OF CHARACTERISTICS

Structure

UnplannedPlanned

DIVERSITY OF CHARACTERISTICS

Function

GeneralSpecialized

DIVERSITY OF CHARACTERISTICS

Focus

EthnicUpscale

REFERENCES• Andrew E (2013) Malls Blossom in Russia, With a

Middle Class New York Time., Global Business• Dawn of the dead mall, The Design Observer Group.

11 November 2009. Retrieved 14 February 2010.• Urban Geography: A Global Perspective Michael

Pacione, (Routledge, Informa UK Ltd. 2001)• Rural-urban marketing linkages, Conceptual

Framework retrieve from http://www.fao.org/docrep/009/a0159e/a0159e03.htm,

THANK YOU