Make your presentations stick (2): Magnficient Metaphors

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Tutorial 2 in the mini-series of Make Your Presentations Stick. Metaphors make your presentations memorable, but to get the most impact, make sure you follow these hot tips!


<p>WOW Presentation Skills not for the faint hearted!</p> <p>Make Your Presentation Stick (2)Magnificent Metaphors! </p> <p>What does it take to be an impactful communicator in todays information-overloaded world?How can you get your message across in the 21st Century where listening is in decline?What cutting edge techniques can presenters use to make their presentations meaningful &amp; memorable? </p> <p>Modern Day Communication Challenges</p> <p>The traditional purpose of delivering presentations has expanded way beyond the training arena. The abundance of presentations we are exposed to, can desensitise us to information, previously deemed interesting &amp; inspiring.The accelerated fast paced world we operate in, is making us information retardant, due to:The information-overload brought about by technology &amp; social media phenomenon.The attention-span deficit society, encouraged by Twitter, FB, RSS feeds, SMS (to name but a few), where the ethos is: less is moreThe increasing trend for non face to face communications to economise on physical as well as mental time.</p> <p>The (Brain) Power of Metaphors</p> <p>Advances in neuroscience research, has given us much greater insight into the inner workings of how the brain processes &amp; responds to verbal information.Metaphors serve as mental hooks in the brain, which package information in appropriate easily retrievable storage units of the brain.Creative, well-thought through metaphors can maximise the potential brain power of your audience, leading to greater information retention.</p> <p>Metaphors In The Learning Environment</p> <p>Metaphors give clarity &amp; demystify learning, by connecting new knowledge with a familiar something. Once that connection is made we can then draw on the comparison to further explain concepts.</p> <p>Metaphors have been used in training &amp; education for decades, but somehow can fall short of building that long term storage connection in the brain.Using metaphors, similes, giving examples, telling stories etc. that have a value to the audience will ensure the audience get the concept as well as retain it long after the presentation is over.</p> <p>In the current recession, cash is king.</p> <p>The poor customer service experience left a bad taste in his mouth.</p> <p>Everyone understood the assignment. Her instructions were crystal clear.</p> <p>Interruptions are the most serious time thieves I have to deal with.</p> <p>Life is a journey, enjoy the ride!</p> <p># 1: Make Metaphors Meaningful</p> <p>Giving examples is the high frequency language of the persuasive sales presenter. </p> <p>Put numbers &amp; statistics into context:</p> <p>Example:At an IT sales presentation to prospective buyers: It comes with a 12 gigabyte memory card</p> <p>Extend it by making it meaningful</p> <p>Meaningful Example:It comes with a 12 gigabyte memory card. 12 gigabytes, thats enough memory to listen to your music while travelling to the moon &amp; back!</p> <p># 2: Make Metaphors Measurable</p> <p>Using numbers &amp; statistic are popular tactics of presenters, but making them measurable will make a greater impact on the audience.</p> <p>Example:(The late) Steve Jobs, IPhone presentation: We have sold 4 million iPhones to date. Divide that by 200 daysthats 20,000 iPhones a day, on average.</p> <p># 3: Make Metaphors Relatable</p> <p>Relatable, authentic examples means knowing enough about the target audience, so that your choice of metaphors, examples &amp; stories resonate with them.</p> <p>Personalise the metaphors to win the hearts &amp; minds of the audience. </p> <p>Situation: A training session on non-verbal behaviour to a group of stay at home mothers, trying to get back to the job market:</p> <p>Weak Example:Trainer: We use Active Listening Skills when, for example, were dealing with irate customers complaining about long queues.</p> <p>Effective Example:Trainer: How can we show someone, were really listening? Whats the first thing your child does to get your attention? He holds your chin &amp; turns your head towards him, so he sees you are really listening to him. Thats why we use Active Listening Skills, to show we really are paying attention.</p> <p># 4: Make Metaphors Visual</p> <p>Our brains process visual information up to 10 times faster than the written word.</p> <p>In an age of declining listening skills, visuals speak louder &amp; last longer than words.</p> <p>Summary</p> <p>Why:</p> <p>Use:</p> <p>How:</p> <p>21st Century communication favours short, quick bursts of informationAttention span is in declineBrain efficiency is deteriorating as we rely more on technology to record/remember calculate/consider analyse/think &amp; decide </p> <p>To create a shortcut to understandingTo use an unrelated concept to best convey the essence of another conceptTo simplify what is complex</p> <p>Select ideas &amp; stories that the audience will value &amp; connect toExtend the metaphor with a measure to maximize its effect</p> <p>Thats It!</p> <p></p>