main sponsor eng sevilla_fc 2015_nov2015

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Global Main Sponsor

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Page 1: Main sponsor eng sevilla_fc 2015_nov2015

Global Main Sponsor

Page 2: Main sponsor eng sevilla_fc 2015_nov2015

Sevilla Football Club, a historic but modest club that has grown to become one of the best clubs in Europe (video)

Page 3: Main sponsor eng sevilla_fc 2015_nov2015

Did you know about us that….

Sevilla FC was founded in 1890 and officially stablished in 1905. Is the 2nd eldest in Spain.

Financially stable with CERO debts

and 100% owned by local stakeholders

(fans)

+163 % Internation

al Audience (203 MM)

Growing in audience worldwide year-by-year in key

markets

#1st position in Attendance Rate

to the Stadium in LaLiga Tournament

(85,93%)

Page 4: Main sponsor eng sevilla_fc 2015_nov2015

(SPANISH CUP) (UEFA SUPERCUP) (SPANISH SUPERCUP) (LaLIGA)

2006 2007 2014 2015

1935 1939 1948 2007 2010

2006 2007 1946

The Trophies We Won So Far… With a Great Effort & Unity

Page 5: Main sponsor eng sevilla_fc 2015_nov2015

What can we do for your brand?

Advertising Rights

Associative & Content Activation & Media

Hospitality & VIP Service

Football Development

Page 6: Main sponsor eng sevilla_fc 2015_nov2015

The Jersey FrontKey Symbol of the Club

Put your brand at a Worldwide Exposure with more than +900HH in TV and +15MM € of Media Value

Page 7: Main sponsor eng sevilla_fc 2015_nov2015

Tool: Front of Jersey !!

Global Main Sponsor Package Advertising Rights > Clothing (Liga + UEFA)

SPONSOR

The Jersey Front is the place with the highest ROI, together with Static and TV LED Boards!

Tool: Front of Warm Up Apparel. !

Tool: Sports Wear and Badge

!Competitions: LaLiga, Uefa Champions League, Uefa Europa League, Uefa SuperCup, Spanish Cup, Friendlly Matches!

Page 8: Main sponsor eng sevilla_fc 2015_nov2015

Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium

LED 15” AirTime (TV)

BIENVENIDOS AL RAMÓN SÁNCHEZ-PIZJUÁN

SPONSORSPONSOR SPONSOR

Page 9: Main sponsor eng sevilla_fc 2015_nov2015

Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium

SPONSOR SPONSOR SPONSOR

Page 10: Main sponsor eng sevilla_fc 2015_nov2015

Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium

SPONSOR

SPONSOR

SPONSOR

SPONSOR

Page 11: Main sponsor eng sevilla_fc 2015_nov2015

Tool: Short Board UTV

Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium

Tool: Exit of Players from the Tunnel

Tool: Bench

Share of Visibility: 33%!

SPONSOR

Competitions: LaLiga, Spanish Cup, Friendlly Matches

Page 12: Main sponsor eng sevilla_fc 2015_nov2015

Tool: Arch - Exit of Players

Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium

Tool: Centre circle of the football pitch. !Prior to the start of the match and half-time.!

Tool: Substitute Board !

Competitions: LaLiga, Spanish Cup, Friendlly Matches!

Page 13: Main sponsor eng sevilla_fc 2015_nov2015

Tool: Press Conference Backdrop !Competitions: LaLiga, Spanish Cup, Friendlly Matches!

Global Main Sponsor Package Advertising Rights > TV Visibility and Press - Media

Tool: Flash Interview / Mixed Zone

Competitions: LaLiga, Spanish Cup, Friendly Matches!

Tool: Digital Microphone Panel

Competitions: LaLiga, Spanish Cup, Friendlly Matches!

Tool: Bus of the Team

Competitions: LaLiga, Uefa Champions League, Uefa Europa League, Uefa SuperCup, Spanish Cup, Friendlly Matches!

SPONSOR

SPONSOR

SPONSOR

SPONSOR

Page 14: Main sponsor eng sevilla_fc 2015_nov2015

Twitter & Facebook

Global Main Sponsor Package Advertising Rights > Expanding in Digital > Example of Content

SPONSOR

Statistics: Web, SSMM, Print

SPONSOR

SPONSOR

Translated into 14 Languages!

Page 15: Main sponsor eng sevilla_fc 2015_nov2015

14 languages Advertising Rights > Expanding in Digital > Example of Content

SPONSOR SPONSOR

SPONSOR

SPONSOR

Page 16: Main sponsor eng sevilla_fc 2015_nov2015

Tool: 1st Static Board

Nº of Boards: 8 units (TBA)!!Competitions: LaLiga, Spanish Cup, Friendlly Matches!

Global Main Sponsor Package Advertising Rights > Training Ground

Tool: Big Canvas

Share of Visibility: 100%!!

Competitions: LaLiga, Spanish Cup, Friendlly

Matches!

SPONSORSPONSOR SPONSOR

Page 17: Main sponsor eng sevilla_fc 2015_nov2015

Foto Campo Principal CD y Lateral Derecho para incorporar digitalmente la Lona Gran

Formato

Page 18: Main sponsor eng sevilla_fc 2015_nov2015

Global Main Sponsor Package Associative and Content Rights > Example

Get More Brand Awareness being “Official Partner” and take also our Players, Club Facilities, Brand. !

Page 19: Main sponsor eng sevilla_fc 2015_nov2015

Global Main Sponsor Package Activation and Media > Example

Get More Brand Awareness being “Official Partner” and take also our Players, Club Facilities, Brand. !

“Yes, I wanna live a day of football in a big way”

I want to TRAVEL

“Yes, I wanna live a day of football in a big way”

I want to Live this Game at the VIP BOX

Page 20: Main sponsor eng sevilla_fc 2015_nov2015

Tickets

Competitions: LaLiga, Uefa Champions League, Uefa Europa League, Uefa SuperCup, Spanish Cup, Friendlly Matches!

Hospitality & VIP Services (TBD)

Private Tours !Discover the New Stadium with the new 1890 Hall, Press Room, SFC players changing room, tunnel to the ground… and much more.!

Facilities !Business Meetings!Product Presentations!Lunchs & Events!Meet the Players!

http://youtu.be/nwmEgwM_bxQ  !

Page 21: Main sponsor eng sevilla_fc 2015_nov2015

Pre / Post Season Stages & Friendly Matches Expand your brand focusing your presence in certain markets

INTERNATIONAL AUDIENCE BREAKDOWN SOURCE: REPUCOM

EUROPE 6.298 broadcasts

140 million audience NORTH AMERICA

179 broadcasts 4,5 million audience

ASIA PACIFIC 2.270 broadcasts

25,3 million audience

AFRICA & MIDDLE EAST 17.881 broadcasts

16,6 million audience CENTRAL & SOUTH AMERICA

1.825 broadcasts 17 million audience

Page 22: Main sponsor eng sevilla_fc 2015_nov2015

Global Main Sponsor 2014-2015 Case Study

International Brand Media Valuation

+ 11, 5 MM €

203 MILLION OF CUMULATIVE AUDIENCE OF

MATCHES WORLDWIDE

28.453 BROADCAST

MATCHES IN MORE THAN 150

COUNTRIES WORLDWIDE

Results: +45 % of Spanish & +9% of EU travellers

visited Malaysia

“The distinct growth in arrivals from Spain and Europe was due to the sponsorship on Sevilla

football club since March. The Visit Malaysia Year 2014 logo on the jerseys allowed the campaign to

get a wide coverage in Spain and worldwide.”!Malaysian Immigration Department

BRAND:

Page 23: Main sponsor eng sevilla_fc 2015_nov2015

And we are based in Seville, one of the most tourist-friendly cities in the world

Page 24: Main sponsor eng sevilla_fc 2015_nov2015