main sponsor eng sevilla_fc 2015_nov2015
TRANSCRIPT
Global Main Sponsor
Sevilla Football Club, a historic but modest club that has grown to become one of the best clubs in Europe (video)
Did you know about us that….
Sevilla FC was founded in 1890 and officially stablished in 1905. Is the 2nd eldest in Spain.
Financially stable with CERO debts
and 100% owned by local stakeholders
(fans)
+163 % Internation
al Audience (203 MM)
Growing in audience worldwide year-by-year in key
markets
#1st position in Attendance Rate
to the Stadium in LaLiga Tournament
(85,93%)
(SPANISH CUP) (UEFA SUPERCUP) (SPANISH SUPERCUP) (LaLIGA)
2006 2007 2014 2015
1935 1939 1948 2007 2010
2006 2007 1946
The Trophies We Won So Far… With a Great Effort & Unity
What can we do for your brand?
Advertising Rights
Associative & Content Activation & Media
Hospitality & VIP Service
Football Development
The Jersey FrontKey Symbol of the Club
Put your brand at a Worldwide Exposure with more than +900HH in TV and +15MM € of Media Value
Tool: Front of Jersey !!
Global Main Sponsor Package Advertising Rights > Clothing (Liga + UEFA)
SPONSOR
The Jersey Front is the place with the highest ROI, together with Static and TV LED Boards!
Tool: Front of Warm Up Apparel. !
Tool: Sports Wear and Badge
!Competitions: LaLiga, Uefa Champions League, Uefa Europa League, Uefa SuperCup, Spanish Cup, Friendlly Matches!
Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium
LED 15” AirTime (TV)
BIENVENIDOS AL RAMÓN SÁNCHEZ-PIZJUÁN
SPONSORSPONSOR SPONSOR
Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium
SPONSOR SPONSOR SPONSOR
Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium
SPONSOR
SPONSOR
SPONSOR
SPONSOR
Tool: Short Board UTV
Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium
Tool: Exit of Players from the Tunnel
Tool: Bench
Share of Visibility: 33%!
SPONSOR
Competitions: LaLiga, Spanish Cup, Friendlly Matches
Tool: Arch - Exit of Players
Global Main Sponsor Package Advertising Rights > TV Visibility at the Stadium
Tool: Centre circle of the football pitch. !Prior to the start of the match and half-time.!
Tool: Substitute Board !
Competitions: LaLiga, Spanish Cup, Friendlly Matches!
Tool: Press Conference Backdrop !Competitions: LaLiga, Spanish Cup, Friendlly Matches!
Global Main Sponsor Package Advertising Rights > TV Visibility and Press - Media
Tool: Flash Interview / Mixed Zone
Competitions: LaLiga, Spanish Cup, Friendly Matches!
Tool: Digital Microphone Panel
Competitions: LaLiga, Spanish Cup, Friendlly Matches!
Tool: Bus of the Team
Competitions: LaLiga, Uefa Champions League, Uefa Europa League, Uefa SuperCup, Spanish Cup, Friendlly Matches!
SPONSOR
SPONSOR
SPONSOR
SPONSOR
Twitter & Facebook
Global Main Sponsor Package Advertising Rights > Expanding in Digital > Example of Content
SPONSOR
Statistics: Web, SSMM, Print
SPONSOR
SPONSOR
Translated into 14 Languages!
14 languages Advertising Rights > Expanding in Digital > Example of Content
SPONSOR SPONSOR
SPONSOR
SPONSOR
Tool: 1st Static Board
Nº of Boards: 8 units (TBA)!!Competitions: LaLiga, Spanish Cup, Friendlly Matches!
Global Main Sponsor Package Advertising Rights > Training Ground
Tool: Big Canvas
Share of Visibility: 100%!!
Competitions: LaLiga, Spanish Cup, Friendlly
Matches!
SPONSORSPONSOR SPONSOR
Foto Campo Principal CD y Lateral Derecho para incorporar digitalmente la Lona Gran
Formato
Global Main Sponsor Package Associative and Content Rights > Example
Get More Brand Awareness being “Official Partner” and take also our Players, Club Facilities, Brand. !
Global Main Sponsor Package Activation and Media > Example
Get More Brand Awareness being “Official Partner” and take also our Players, Club Facilities, Brand. !
“Yes, I wanna live a day of football in a big way”
I want to TRAVEL
“Yes, I wanna live a day of football in a big way”
I want to Live this Game at the VIP BOX
Tickets
Competitions: LaLiga, Uefa Champions League, Uefa Europa League, Uefa SuperCup, Spanish Cup, Friendlly Matches!
Hospitality & VIP Services (TBD)
Private Tours !Discover the New Stadium with the new 1890 Hall, Press Room, SFC players changing room, tunnel to the ground… and much more.!
Facilities !Business Meetings!Product Presentations!Lunchs & Events!Meet the Players!
http://youtu.be/nwmEgwM_bxQ !
Pre / Post Season Stages & Friendly Matches Expand your brand focusing your presence in certain markets
INTERNATIONAL AUDIENCE BREAKDOWN SOURCE: REPUCOM
EUROPE 6.298 broadcasts
140 million audience NORTH AMERICA
179 broadcasts 4,5 million audience
ASIA PACIFIC 2.270 broadcasts
25,3 million audience
AFRICA & MIDDLE EAST 17.881 broadcasts
16,6 million audience CENTRAL & SOUTH AMERICA
1.825 broadcasts 17 million audience
Global Main Sponsor 2014-2015 Case Study
International Brand Media Valuation
+ 11, 5 MM €
203 MILLION OF CUMULATIVE AUDIENCE OF
MATCHES WORLDWIDE
28.453 BROADCAST
MATCHES IN MORE THAN 150
COUNTRIES WORLDWIDE
Results: +45 % of Spanish & +9% of EU travellers
visited Malaysia
“The distinct growth in arrivals from Spain and Europe was due to the sponsorship on Sevilla
football club since March. The Visit Malaysia Year 2014 logo on the jerseys allowed the campaign to
get a wide coverage in Spain and worldwide.”!Malaysian Immigration Department
BRAND:
And we are based in Seville, one of the most tourist-friendly cities in the world