Students, blogging and the ‘personal brand’

@joshhallidayjosh@joshhalliday.net

MAC114, University of SunderlandMarch 2010

Slideshare.net/joshhalliday

Myth #1: Prospective employers

won’t Google me

@joshhallidayjosh@joshhalliday.net

Act: Get your CV to the top of the pile...

Step #1 Step #2

Myth #1: Prospective employers

won’t Google me

http://twitter.com/ruskin147/status/6107201244

http://twitter.com/emilybell/statuses/6118763715

Myth #2: Measuring return on

investment is impossible

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Myth #3: You’ve never engaged in personal branding - AKA...

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“I’m not posting that on Facebook because...!”

Why?

@joshhallidayjosh@joshhalliday.net

More students in media-related courses than there are jobs in the whole of UK media – according to Andrew Edwards, BBC Radio Leedshttp://bit.ly/bBJUMA

Stand out on this new platform. Let your work PRECEDE you.

INITIATIVE > CONTENT > NETWORKING

‘Vlogging’?(video blogging)

@joshhallidayjosh@joshhalliday.net

Twitter.com/Documentallyhttp://www.youtube.com/user/Documentally

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http://blogs.journalism.co.uk/editors/2010/03/01/honouring-embargoes/

‘Vlogging’?(video blogging)

@joshhallidayjosh@joshhalliday.net

Step #1Copy embed code

http://www.youtube.com/watch?v=lBCaS-lz1_k

‘Vlogging’?

@joshhallidayjosh@joshhalliday.net

‘Vlogging’?

Step #2Click the HTML tab.

@joshhallidayjosh@joshhalliday.net

‘Vlogging’?

Step #3Paste copied code into post body. Et voilà.

Bibliography

@joshhallidayjosh@joshhalliday.net

http://www.emilyingram.com/how-to-build-a-portfolio-web-site/

http://www.emilyingram.com/how-to-market-yourself-on-the-web-online-extras/

http://min186.pbworks.com/

http://delicious.com/sarahhartley/howto

http://www.suzanneyada.com/2009/01/03/resolutions-for-journalism-students-part-ii-network-like-mad/

How?

Why?Common sense, plus:

http://www.10000words.net/2009/08/how-twitter-saved-my-career-and-my-life.html