PowerPoint Presentation

GET YOUR MESSAGE OUT BUILD YOUR BRANDMAKE CONNECTIONSBLOGGING AND POSTINGCREATE VIRAL CONTENTWHAT NOT TO DO

+www.halawriting.comFacebook.com/halawriting@HALAWritingLinkedIn: Heather Proudfoot

+BEFORE YOU START+How to determine your visionGOAL/OBJECTIVEMISSION STATEMENTExample: We will use Instagramto showcase our company culture to recruit new talent.BRAND VOICECOMMITMENT

+Why bother? We are taking this

and replacing it with this.

+Determine Your Vision+THE PLAN+The Big 2FacebookFan PagesBusiness PlacesLikes SharesTwitterFollowersRTsMicroblog

+Beyond Facebook & TwitterInstagramPinterestYouTubeLinkedInGoogle+Bonus Tools: Google My Business+Who Is Your Audience?Vision Market researchCompetitorsTrends

+CHOOSE YOUR CHANNELSSERVICEPRODUCTB2BHUMAN2HUMANCOMBINATION

+Explore Your Channels+Channel-Specific MessagingWatch your language!Media mattersContests are not created equal+Schedule it!CONTENT CALENDARSPaper & penGoogle CalendarTimingResponsibilitiesBufferApp & Software+

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+BUILD A FOLLOWING+Interact

+SharePost Content that Interests Your Customers

Red Bull knows that their energy drink customers are likely to be interested in extreme activities, so they post videos they know customers will enjoy, even if it doesnt relate to Red Bull directly.

+Follow/Friend Discriminately

+Be Authentic

+Innovate

Caption Contests!!Hashtags!!!

+Give Stuff Away

+Avoid Scheduling Disasters

+Crisis ManagementComplaintsTrollsEvent FailuresCommunication Breakdown+THE MAGIC INGREDIENT

+Brainstorm Social Posts+THE ART OF BLOGGING+Why blog? YOU own the contentIncrease your SEO (aka make Google like you)Drive traffic to your websiteTell your whole story+Write often, publish, and forget

+Blog about peoplePartnersCustomersSuccess storiesYOUR storiesAdvice & ExpertiseGuest Blog!+Blog about benefits

+Blog about expertiseHow-tosShare your knowledgeThink SEARCH

+AVOID Jargon

+Proofread. (Then have someone else proofread.)

+Brainstorm Blog Posts+CREATE VIRAL CONTENT+Definition of TermsViral means that a piece of content has been well-received and widely shared, far exceeding the original posters own network.+MEMES

+Viral Video

+Make Your Words Go ViralTitles Are Gold30 Things to Stop Doing to YourselfWhy I Wont Take Your Business CardMarriage Isnt for YouThe Little Mistake that Cost Me $7000 a YearBulleted ListsTips & HacksPersonal StoriesCapitalize on Current Events+Best PracticesPositive ContentHelpful ContentHighly Emotional Content+What NOT to Do +TRAGEDY - Epicurious

+BULLYING - Benchmark

+PASSWORDS - Burger King

+STAFF - Chrysler

+BAD DAY - Amys Baking Company

+www.halawriting.comFacebook.com/halawriting@HALAWritingLinkedIn: Heather Proudfoot

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