brand yorkshire - how to win business online with a sparkling seo strategy and brilliant blogging...

w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross

How to win business online with a sparkling SEO strategy

and brilliant blogging techniques

Jonny Ross

http://www.jonnyross.com/

mailto:[email protected]

http://twitter.com/jrconsultancy

http://uk.linkedin.com/in/jonnyross



Introductions

Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce







Current understanding of SEO?







Search Engine Optimisation

• Create great content• Ensure this content is accessible to search

engines.• Make pages unique and relevant• Make the content popular







On Site

• Keywords• Content• Technical Aspect• Usability







Off site

• Relevancy• Links• Reviews• Reputation







SEO Audit

• Onsite coding • Usability audit (usertesting.com)• Site Speeds and performance• Keywords• Offsite Work• Ranks and Reporting & Traffic analysis







Offsite SEO / Link building• Directories• Articles• RSS feed submissions• Guest Blogging• Press Releases• Social Bookmarking• Social Sharing• Local Engagement• Suppliers• Video• Blog / Forum commenting

• Create Link bait!






w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyrossw: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross












Top SEO Tips

• Use SEO friendly URL’s– http://www.petsmart.com/product/index.jsp?productId=2753029

– Should be– http://www.petsmart.com/tetra-whisper-air-pump

• Ensure that there is only one version of your website (try http://amazon.com)

• Use Xenu or Screaming Frog to check for errors






http://www.petsmart.com/product/index.jsp?productId=2753029



http://www.petsmart.com/tetra-whisper-air-pump



http://amazon.com/


• Image file names don’t use img123.jpg• Affiliate schemes?– Have a policy – Offer unique content

• W3C Check your sites code http://validator.w3.org/

• Don’t use the same IP/Domain name to email from

• Ensure you are signed up to WMT• Use goal tracking on Google Analytics






http://validator.w3.org/

http://validator.w3.org/


Be strategic with your blog

• Plan ahead• Make yourself accountable• Come up with blog titles• Use keywords







Challenge Me?

Does anyone want to challenge me, does anyone think this is all a load of nonsense?

It’s time for questions

• For Tips, Tricks and more free advice Subscribe to my blog at JonnyRoss.com

• Carry on the conversation with me on twitter @jrconsultancy






http://feedburner.google.com/fb/a/mailverify?uri=JonnyRossConsultancy



brand yorkshire - how to win business online with a sparkling seo strategy and brilliant blogging...

Social Media

jrconsultancy linkedin

com tw

seo tips

use xenu

great content

content popularw

seo friendly urls http

current understanding