10-11 October 2020

The value of Love Tennis cannot be understated. The event has driven us as a sport to innovate and keep challenging norms, we have a desire to be New Zealand’s favourite sport for participation and Love Tennis is a cornerstone of our strategy. It is quite unlike any other event in the country and we can’t wait to go bigger and better in 2020!

Rated the overall Love Tennis experience above average to brilliant

WHY everyone NEEDS to make this a priority event!

88%

Rated the overall success for clubs above average to brilliant77%

Rated the promotion of clubs in the community above average to brilliant60%

Rated the promotion of tennis in general above average to brilliant62%

Rated all round collaboration above average to brilliant88%

Impressions via social media and many more via signs, flyers and

traditional media

350k+

Of volunteers said they would be involved in Love Tennis again

93%

Estimated direct return into tennis clubs via new memberships

$350k+

Love Tennis participants across 128 clubs

13,000+

Estimated new club members from weekend sign ups

2,100

Key stats from 2019

Benefits to ClubsClubs identified the following benefits in a survey following the weekend:

• Energy and enthusiasm it created. The ‘buzz’ at the club

• Promotion of the club and tennis in general

• Community: the ‘whole of club’ and community coming together

• Being part of a national initiative with a united message

• Support, material and ideas that were provided

• All sorts of people ‘giving it a go’

• Collaborative organisation at all levels

• It worked!

Benefits to Associations/RSO’s/NSO• Growth and momentum in terms of participation

• Authentic collaboration between the tennis community at all levels

• Impactful marketing via ‘top to toe’ approach

• Challenging all parties to capitalise on momentum and sustain growth through further innovation and customer focused products

• Increased use of community facilities

• Inclusiveness and openness, breaking down perceptions of ‘closed’ tennis clubs

• Fun, free community activities

• Collaboration between schools, clubs and businesses.

Benefits to TLA’s/Communities

“It’s an excellent programme! We have loved running it. We’ve be part of it for 3 years and it’s been very successful for our club. Bishopdale Tennis Club

I think Love Tennis has done more to invigorate tennis in NZ than any other initiative for years. Karori United Tennis Club

The combination of overall national co-ordination, local club implementation and leverage is amazing. Count us in for 2020. Khandallah Tennis Club

The best thing was that we were part of a nationwide campaign, it made us all very proud. Wainuiomata Tennis Club

The national co-ordination, and making a single loud noise across the country – fantastic! Survey response 17/9/19

The buzz at the courts on the day – people who were there were calling friends telling them to come down. Survey response 30/9/19

Love Tennis is bloody genius. It’s packed with kids here at the club… looks like social media worked. Now…. How do we get rid of them? Mike O’Connor, Churton Park Tennis Club

An absolutely fantastic event. Well set up, well organised, great communication and support. Best thing our Club has done.

Survey response 10/9/19

All sorts of people giving it a go.

Survey response 24/9/19

Keep it up. We’re 100% back for next year. Would be crazy not to!

Survey response 17/9/19

2019 Statistics

ATTENDEES

59% Visitors

32.6% Existing members

8.3% Unknown

ATTENDEES AGES

31.9% U12

10.4% U17

3.1% 18-25

7.2% 26-35

25.9% 36-50

11.4% 50+

4.4% 65+

5.7% Unknown

GENDER

43.9% Female

33.9% Male

22.3% Unknown

126% increase for Havelock North Tennis Club (Tennis Eastern) who signed up a staggering 250 new members over the weekend!

TOP RECALL OF MARKETING CHANNELS

36.7% Friends and family

15.5% Tennis newsletter

11.8% Facebook/social media

11.8% Flyer/poster

8.9% School

PartnershipHell Pizza provided 25,000 snack sized pizzas for vistors and 1,100 large sized for volunteers.

“We pride ourselves on being active members of the communities in which we operate and backing Love Tennis was our way of giving back to the people who support us; as well as helping tennis in New Zealand grow, and encouraging more people to get out on court during the summer.”

- Ben Cumming, General Manager HELL PIZZA

What we’re improving from last year• Club specific flyers/social media banners

• Education around sharing the load amongst volunteers at club

• Better data collection – electronic

• Environmentally friendly merchandise where possible