7

8

9

10

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AUDIENCE PROFILE

Average HHI: 10k-20k

Average Age: 30-45

Gender: All

Marital Status: Single

AUDIENCE INSIGHTS

Explain the “so what” – what

does this tell us about their

audience

AUDIENCE ATTRIBUTES

Friends are most important people in their lives

Takes risks where there’s high return

Wants to have as much fun as possible

Feels disconnected without the internet

12

Busiest day of week

Least busiest day of week

People seen on average every day

People seen on SundayAudience Insights

Gender: Female

Age: 24-32

Income: $80k

Fits in:

•Hispanic

•Business Traveler

•Fitness Enthusiast

•Music Lover

Likely to works

out in the gym 2

days on average

before work

Whole Foods

customer.

Likes to shop

on Mondays

after work

Likely to visits

“Squeaky Clean

Dry Cleaners” on

Mondays

42 visits

1:10 min

36 visits

5 min

24 visits

41 min

Weather Data

Forecasting

Expect Visitation

to Go

7%

Driving & Foot Traffic Data

17

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