Offering Facebook to your SMB Clients

Youssif AbdulhamidProduct Growth Manager, Partnerships

Facebook for SMB

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BUSINESSES NEED CUSTOMERS.

CUSTOMERS ARE ON MOBILE.

SMALL BUSINESSES NEED A MOBILE STRATEGY.

Businesses have a mobile challenge.

Search is not a natural point of entry on mobile

In apps, people expect to discover things just for them

In this new mobile economy, Facebook is the mobile solution for businesses.

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Reach your clients audience at the center of discovery

Source: Based on Facebook data, June 2016.

people access Facebook daily on mobile (US)

people access Facebook

monthly on mobile (US)

187M 145M

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Facebook is where customers already are.

Source: Based on Facebook data, June 2016.

people connected to a small business on

Facebook

>1B

>65M4M+

active advertisers

It works:

active Facebook Pages

Source: Facebook internal data based on inferred and reported data.

Offering Facebook to your clients

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Lead ads

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Unique call to action options for your business to connect with your customers

G E T D I R E C T I O N SDrive store visits

C A L L N O WGet a phone call

S E N D M E S S A G EConnect over messenger

Local Awareness

T A R G E T I N G

Reach the right people with the right message at the right time, for every client

C R E A T I V E

Deliver an attention-grabbing message that resonates with

every clients audience.

M E A S U R E M E N T & O P T I M I Z A T I O N

Measure client performance across

devices, test changes, and

optimize.

Advertiser-level managementScaling Challenges

Facebook page authentication / creation Ad account access / creation Adding new products Facebooks changing interfaces and solutions

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Other considerationsScaling Challenges

S O L U T I O N

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Thank you!youssifa@fb.com

Hello, Im Lorenzo

PUBLISHER

PUBLISHER

SMB

PUBLISHER

PUBLISHER

SMBs

PUBLISHER

PUBLISHER

SMBs

EFFECTIVEFACEBOOKMARKETINGAT SCALEIN 3 STEPS

1.CREATE REAL VALUE

REINVENTING THE CIRCUS

WHAT IS THE ADDED VALUE

THAT MAKES THE

COMPETITION IRRELEVANT ?

HOW WOULD YOU PROMOTE YOUR

LOCAL BUSINESS?

TRADITIONALMASS MEDIA

LOCAL & LOW FREQUENCY

NATIONAL

HYPERLOCAL

OPTIMIZED REACH & FREQUENCY

+FACEBOOK LOCAL GEO-TARGETING

2. SCALE WITHTECHNOLOGY

TECHNOLOGY PROVIDER

+1000 CAMPAIGNS A MONTH?

TECHNOLOGY

FROM PAPERWORK

TO A FEW TAPS

FROM MANUAL

FOLLOWUPS

TO ARTIFICIAL

INTELLIGENCE

LOCAL BUSINESS PUBLISHER

& TECHNOLOGYENABLER

3. NEVER STOP INNOVATING

HOW TO KEEP UP?

In-depth knowledge of the API

First-hand access to latest

innovations & products

100% resource focus on the platform and its

developments

WE PUSH THE LIMITS

...SOMETIMES TOO MUCH

1. ADDED VALUE

2. TECHNOLOGY

3. INNOVATION

FACEBOOK MARKETING AT SCALE

Thank you

How_to_do_Facebook_Marketing_at_Scale_1Offering Facebook to your SMB ClientsSlide Number 2Slide Number 3Businesses have a mobile challenge.Slide Number 5Slide Number 6Reach your clients audience at the center of discoveryFacebook is where customers already are.Slide Number 9Slide Number 10Lead adsUnique call to action options for your business to connect with your customers Scaling ChallengesSlide Number 14Slide Number 15solutionSlide Number 17

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