lsa17: local 2020 - advice from the future (godaddy, verve, alignable, dac group)
TRANSCRIPT
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Alignable, Inc. 2017
SHIFT TO SOCIAL APPLIED TO SMBS
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Anticipate Historic Social Shift Brand ownership to SMBs willing to share opinions with others Brand sentiment spreads effortlessly
Build Trust with SMBs Work locally with those they trust (high affinity)
Empower high affinity advocates and resellers to share with others
Partner with brands they trust most
Measure and Improve NPS
Know Segment Net Promoter Scores How likely are you to Recommend _____ to another SMB
SMB Trust Index