lowcost airline news

7/30/2019 Lowcost Airline News

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THE BEST IN INDUSTRY NEWS

MEDIA INFORMATION 2010

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ThEBESTininDuSTRynEWS

MARCH/APRIL 2009 | ISSUE 1

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ThEBESTIN INDuSTRy NEWS

MA Y /JUNE 2009 | ISSUE 2

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ThEBESTIN INDuSTRy NEWS

JULY/AUGUST 2009 | ISSUE 3

TAkINgON

ThE BIg guNSAzan sman-rani, C of Ai Asiax,

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long-haul caie withock-bottom unit costs

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THEBESTININDUSTRYNEWS

SEPTEMBER /OC TOBER 2009 | ISSUE 4

SKIROUTES FOR WINTER2009 /10 Low-cost ski destinations hold steady in the face of recession

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THE MAgAzINE

LOW-cOST AIRLINE WORLD is

a global magazine or Low-cost

airlines dedicated to the

selection, operation, location and

maintenance o their feets.

Low-cost Airline World is published

quarterly and is distributed to senior

management decision-makers around the

world, including all major Low-cost and

regional airline CEOs, CFOs and senior

staff, shareholders, maintenance managers,

airports, lobby groups, select governmental

bodies, manufacturers, lessors and nance

houses, along with members of ERA and

RAA. Low-cost Airline World has a print

circulation of 1,000 and 20,000 e-issue

circulation, plus every issue has air show or

major event distribution, raising this gure

considerably. Established in 2008 Low-cost

Airline World is set to be a highly respected

source with the leading distribution gures

and editorial content in its class.

Low-cost Airline World provides:

In-depth commentary and analysis of

Low-cost and regional airline industryissues and challenges

Balanced insight with the support of

leading industry experts

Forecasts and predictions of likely

future trends

Assistance in making the most

informed decisions

Data and information that cannot be

attained anywhere else without

signicant charge.

Low-cost Airline World

WELcOME

Media Information 2010

the whole issue of aircraft financing ceasesto be an issue for us; we don’t have to gothrough that quite complex work of securingfinancing for, in our case, 40 aircraft, (Jazeerahas on order 40 A320s, with eight alreadydelivered).Butsecondly, intoday’smarketthereare

allsortsof issuesaroundassetvaluations—what’sanA320worthatthemoment?Airlinemanagementpeople areless ableto answerthosequestionsthanaircraftassetspecialists,soit’sbeenaverywell-timedmoveandSahaabLeasingis fullyestablished— thefirsts ixaircrafthavebeen transferred,with therestinthe processofbeingtransferred.We’veobviouslygotquite acloserelationshipatthemoment.Thisisanexampleofabusinessbeingincubated,but ofcourseit steadilybecomesmorearms-lengthandseparate,and Sahaabmaygodownthe pathoftakingotheraircrafttypesandsizes.Fromourperspective,whenallthat’scompletedtheairlinewillbedebt-freeand

cash-positiveinthebalancesheet. WefloatedontheKuwaitStockExchangein2008sothatwasalsowell-timed.It reallydoesmeanthattheunderlyingbusinesshasthatexistingandemergingbalancesheetstrengthtosupportit boththroughthisdownturnbutpositionitwellfortheeventualupturn.

Howunique isthis relationship between

Sahaab and Jazeera?

It’soneofthemoreexplicitandperhapspublicexamples[ofarelationshipbetweenanairlineandaleasingcompany].WhetherthatqualifiesasuniqueI’mnotsure,butcertainlysomewhereinthatdirection.Onthe otherhand,manyairlinesaroundtheworldhave theiraircraftownedinallsortsofspecialpurposevehicles,andtheyare managedoffbalancesheets.Soit’shardtosay wearecompletepioneers butit’sfair tosay we’vetakenthe conceptasignificantstepforward.Whatmattersmoreishowthis hasbenefitedtheairlineand thefutureopportunitiesthatit presentsforboththeairlineandforSahaab.

Would you see any other airlines

following thisconcept?

Iamsuresomearelookingatit.Alotofairlinesarefacingseveredifficultyinsecuringfinancetopayfortheaircraftthatthey’veordered.This

Whatisthe state of play atJazeera Airways?

Howhasthe currenteconomicclimate

affected your operations?

Thecrisisis obviouslyhavingadampeningeffectoneconomieshere[intheMiddleEast]anddemandgenerally;ifnothingelsethereductionintheoilpriceisleadingtoreducedfinancialin-flows.Manypeopleherehavelost moneyonthe globalstockmarkets.Ontheotherhand, theoilboom ofthe lastcoupleofyearshasbroughta significantamountof wealthintotheregion,andthathas beensensiblyinvestedinalotof infrastructure-typeprojectsratherthanjustconsumption.That’smeantthateconomicconditionshavestayedquitefavourable.Thishashada trickle-downeffecton theairlines.

InKuwait, weare seeinga continued,reasonableeconomicandconsumer health.Customers ,orguestsaswe callthem,are continuingto travel.AtourotherbaseinDubaitheeconomicconditionsthere,withpeopleleaving,havemade ita littlebitmorechallenging,butthingsseemtobeimproving.There’salotofgoodnewscomingoutofDubai.Socompared

tomanyairlinemarketsIthinkthe MiddleEastisa bitofa havenofcalm.Itisnot unaffectedbutit’snotincrisiseither.

Jazeerahasannouncedplanstobe“debt-free”

byearly2010—howwillthisbeachieved?

Our founder and chairman Marwan Boodai sawmuch of the current airline turmoil coming, as the bust was fairly inevitable. What he’s put in placeis to establish a leasing company with a number of financeinstitutions,calledSahaabLeasing,andthiscompanyissteadilytakingonallofJazeera’saircraftanddeliverypositions,andwillleasetheaircraftondry operating lease back to Jazeera. So effectivelythe objective is primarily about separating theownership of the asset from the operation of theasset, and we are following a strategy that has beenvery prevalent in, for example, the hotel industry.Whenever you go to a Crowne Plaza or a Radisson,it’s those brands that are managing the hotel, butthe owners of the building are perhaps a propertycompany. So the advantage to the airline is that

LOWCOST AIRLINEWORLD

23INTERVIEW

May/June2009LOWCOST AIRLINEWORLD

22 INTERVIEW

May/June2009

“Ifallgoeswellandwemeetourambitionswewould

liketobetheleadingandpreferredlow-costairline in

theMiddle East.That’swhatwe’reworkingtowards–a lot

hasbeen accomplishedandthereisalotstilltodo.”

Lookingtoemergefromthe globalrecessionastheleadinglow-fareairlinein

theMiddleEast byinvestinginassetsnow,JazeeraAirwaysis implementing

innovativeideaswhilst takinginspirationfromunlikelysourcessuchas the

hotelindustry.LowCost AirlineWorld spoketoCEOAndrewCowen.

Jazeera Airways —investing in thedownturn

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ThE BEST IN INDuSTR yNEWS

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WHY SHOULD I ADvERTISE IN

LOW-cOST AIRLINE WORLD?

Low-cost Airline World is the only global

publication dedicated to Low-cost and regional

aircraft owners, operators and lessors along

with MRO facilities airports and everything

that may affect the day-to-day running of the

LCC businesses model.

This means that whether you represent an

airport, manufacturer, maintenance company

nancial institution, or if you are selling to people

who own, operate or lease Low-cost or regionalaircraft, we have your target market covered.

Our highly targeted readership maximises the

effectiveness of your advertising spend, which

means minimum wastage — we reach the key

decision-makers responsible for assessing and

purchasing your products and services.

ALL ADvERTS PLAcED WITHIN

E-ISSUE AT NO ADDITIONAL cOST

Low-cost Airline World is a global publication

specically aimed at Low-cost aircraft

operators with a high class global distribution

list. Wonderful bonus distribution at all major

air shows, conferences and events giving

signicant added value including

distribution in carrier bags at Farnborough

train stations and gates during the show.

Low-cost Airline World has more additional

distribution than any other publication in

its eld.

Targeted editorial content covering all areas

of a Low-cost aircraft owner and operators’

organisation with reporters on the ground

across the globe who are not afraid of giving

the inside track on the stories behind the

headlines.

NO OTHER PUBLIcATION IN THIS

SEcTOR OFFERS YOU MORE

ADDED vALUE FOR YOUR SPEND

Every issue of Low-cost Airline World will

be distributed at:

Stands and chalets at major air showsDistribution at major industry events across

the globe

ERA and RAA events throughout 2010

UBM Aviation Conferences and Events

throughout 2010

Members of ERA, RAA




cUSTOM AND ONLINE ADvERTISINg OPTIONS

Low-cost Airline World To advertise contact SImon Barker on +44 (0)207 579 4845 or Alan Samuel on +44 (0) 207 579 4846

To advertise contact

SImon Barker on +44 (0)207 579 4845, email [email protected] or

Alan Samuel on +44 (0) 207 579 4846, email [email protected]

DISTRIBUTION BY cOMPANY TYPE

Africa ...................................................2%

Asia & Oceania ..............................24.6%Europe ............................................39.1%

Middle East .........................................3%

South America & Carribean ............3.2%

North America ...............................28.1%

DISTRIBUTION BY gEOgRAPHIcAL REgION

DISTRIBUTION BY WRITTEN REQUEST

Qualied within one year .............83.4%

Remaining non-qualied: .............16.6%

ONLINE E-ISSUES (E-BOOk) SPONSORSHIPIn addition to the regular printed versions, all our publications are now produced in full

e-issue (PageSuite) format. E-issues are e-mailed to subscribers and are also available on our

website 24/7. The Low-cost Airlines World e-issues offer many useful features, including

quick page and article search plus the ability to zoom-in and out. E-issues are a new and

dynamic format and companies can sponsor entire e-issues or sections within e-issues. E-issue

ads can be hyperlinked and animated, plus monitoring can be set-up to track hits on them.

Full main sponsorship, per e-issue: £2,500 or €3,700 or $4,750.

This includes an advert at the start which can be ash along with banner adverts on screen

at all times.

Section sponsorship, per e-issue: £1,000 or €1,480 or $1,900.Includes a banner advert on screen at all times either within the pages of a section or at the

side of the issue.

The e-versions go out via request e-mail to our entire online database, plus they are put on

our website free to view.

BELLY WRAPS

Belly-wraps are an exceptional advertising tool offering great impact and exposure with

your logo/advertisement seen on both the front and back covers of a chosen issue. Your

belly-wraps can also be bookmarked to an advertisement within the magazine, or you can

have it refer to a feature within an issue.

Trim Size: 90mm x 580mm

Rates: £4,950 or €7,326 or $9,405

INSERTSCustomers can have inserts of many different sizes so it is best to ask us for details, but our

most popular insert type is the double-sided insert. This is produced in full colour on high

quality 170gsm paper with UV varnish on one side. The inserts can be located in a specic

area of the magazine, either loose (tipped-in) or afxed, and are usually for the full print-run.

Trim Size: 270mm x 198mm

Rates: £2,500 or €3,700 or $4,750

AIN DAILY NEWSLETTEROur Aviation Industry News (AIN) Daily Newsletter is the low-cost and effective way of

reaching thousands of potential customers — each day. The AIN Daily Newsletter goes outvia e-mail to tens of thousands of aviation professionals every working day. These people

sign-up and request it so there is no spam. It is also placed on our homepage which attracts

thousands of extra hits each month (www.ubmaviationnews.com)

AIN Daily e-Newsletter advertising rates start from as little as: $1,805 / £1,250 per month

for a typical between sections banner advertisement space. We can also offer right hand

side/vertical skyscraper banner ads at only: $2,750 / £1,905 net per month.

If you do print advertising, online / banner advertising can really enhance your media

campaigns in our renowned print publications.

WHY SHOULD I ADvERTISE IN LOW-cOST AIRLINE WORLD? There are many options for promoting in Low-cost Airline World that are in addition to normal print advertisements.

Some typical examples are as follows:

Airlines ..........................................31.8%

Finance, leasing

& consulting .....................................9.2%

Manufacturer ...................................6.3%

Airports / airport

services ...........................................20.6%

Maintenance, repair

and overhaul .....................................21%

Governmental, lobby group and

education/university .....................11.1%

DISTRIBUTION BY MANAgEMENT RANk

Main Board Members, Chairman, CEO,

CFO, Managing Director ..................64.4%

Management Planning: General Manager,

Chief Pilot, Chief Engineer, Partner orHead of Department .........................24.5%

Other senior personnel – Incl.,

C.A.A.; F.A.A.; Pilot; Engineer or

Mechanic etc. ....................................11.1%



International low-cost news

Special Report: 2010 low-cost airline focus

Regional Focus: America

The LCAW interview: JetBlueRoundtable debate: The LCC lifespan

Infrastructure: Chicago Midway Airport

Maintenance Operations: North US MRO destinations

Budget Beaters: Maximising revenue, minimising costs

Facts & Figures: US airports/ route development

CLoSing dATeS

Insertion orders and materials close: March 3, 2010

Publication date: March 19, 2010

Low-cost Airline WorldMedia Information 2010

EDITORIAL cALENDAR


Special Report: Farnborough Air Show

Regional Focus: Europe

The LCAW interview: easyJet

Roundtable debate: Is there one successful LCC business model?

Infrastructure: The battle for European skiesMaintenance: European MRO destinations


Facts & Figures: European airports/ route development

CLoSing dATeS

Insertion orders and materials close: June 2, 2010

Publication date: June 18, 2010

SEcOND QUARTER, ISSUE 7

FIRST QUARTER, ISSUE 6

ADDITIONAL DISTRIBUTION

• 24th Annual Geneva International Forum on Aircraft Finance &

Commercial Aviation

• UBM Aviation conferences and events


• Farnborough International Air Show



http://slidepdf.com/reader/full/lowcost-airline-news 5/8Low-cost Airline World To advertise contact SImon Barker on +44 (0)207 579 4845 or Alan Samuel on +44 (0) 207 579 4846


Special Report: The truth about airport charges

Regional Focus: Russia & the CIS

LCAW Interview: Vnukovo International AirportRoundtable debate: Route development strategies

Infrastructure: Development plans for Russian airports

Maintenance Ops: Russian MRO maintenance destinations


Facts & Figures: Russia & CIS airports/route development

CLoSing dATeS

Insertion orders and materials close: August 4, 2010

Publication date: August 27, 2010

THIRD QUARTER, ISSUE 8





FOURTH QUARTER, ISSUE 9

Special Report: Airport/Airline synergies

Regional Focus: Asia-Pacic

LCAW interview: AirAsia X

Infrastructure: Are our skies safe? The need for next-gennavigation systems.

Roundtable Debate: Can long-haul be low-cost?

Maintenance Ops: Asia-Pacic MRO destinations


Facts & Figures: Asia-Pacic airports/route development

CLoSing dATeS

Insertion orders and materials close: November 15, 2010

Publication date: December 1, 2010



Media Information 2010


• 2011 Singapore Air Show




2010 AdvertisingInformation

To advertise contact SImon Barker on +44 (0)207 579 4845, email [email protected] Alan Samuel on +44 (0) 207 579 4846, email [email protected]

© UBM Aviation Publications Ltd 2009 www.ubmaviationnews.com

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