lovejoy library annual colloquium april 13, 2006 howard rosenbaum [email protected]

Lovejoy Library Annual ColloquiumApril 13, 2006

Howard Rosenbaum [email protected]

http://www.slis.indiana.edu/hrosenba/www/Pres/siue_06/index.html

I have so I don’t need the

Rosenbaum: Smackdown: Google v. libraries School of Library and Information Science@IU

I have Google so I don’t need the library

I. Introduction: A little about Google

• Where did they come from?

• What does Google do?

II. Unpacking the threat

• What does Google want to do

III. Librarians come out swinging!

http://www.fortunecity.com/olympia/mcmahon/48/smackdown.jpg


Do these guys really want to eat your lunch?

Larry Page

Sergey Brin

money.cnn.com/2005/12/19/technology/google_fortune/google_larry_page_sergey_brin.03.jpg

Introduction: I. Introduction: A little about Google


www-db.stanford.edu/pub/voy/museum/pictures/display/GoogleBG.jpg

Who could be scared of this?

Baby Google



Where did they come from?

95: Page and Brin met at Stanford and did not hit it off right away

1/96: Collaboration on “BackRub,” a search engine that analyzed “back links” pointing to a given website

98: Set up first terabyte data center

Andy Bechtolsheim, a Sun Microsystems founder, saw the potential and invested 100K

9/98: 10,000 queries a day

99: 1/2 million queries a day

9/99: Out of beta with 25 million in VC money



00: The index reached one billion pages

Began licensing the technology to clients

18 million queries a day

Introduced AdWords and the Google Toolbar

01: One hundred million queries a day

Bought Deja.com and its USENET archive

Introduced Google Zeitgeist

Introduced Google Image Search

3 billion documents in the index

QuickTime™ and aTIFF (Uncompressed) decompressor

are needed to see this picture.







02: Google search appliance for intranets

Made the Google API available

Opened Google Labs, where various innovations are made available

Introduced Google News

Introduced Froogle

03: Acquired Blogger

Introduced Google AdSense

Introduced Google Deskbar

Introduction: A little about Google






04: 4.28 billion pages in the index

Introduced Local Search

4/1: They announced plans to open a research facility on the Moon

They also announced a new web-based mail service called Gmail, with a gigabyte of free storage for each user

One was not a joke

4/29: Filed for an IPO

8/19: IPO through Dutch auction

Introduced Desktop Search




04: Introduced Google SMS

First quarterly results as a public company, with record revenues of $805.9 million, up 105%

Introduced Google Groups

Introduced Google Print

05: Introduced Google Mini sold through the Google Store

Introduced Google Video

1 billion images in Google Images

Introduced Google MapsQuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.


paul.kedrosky.com/archives/000856.html

blog.lib.uci.edu/blog/_archives/2005/12/2/1431879.html


05: Introduced My Search History

Introduced Google Web Accelerator

Introduced Google Blog

Introduced Google Sitemaps

Introduced Google Earth

Introduced Google Talk

Hired Vint Cerf

Introduced Google Analytics

Renamed Google Print as Google Book Search











06: Google crawls first human brain

Google has used its web crawling technology to search through the brain of a human subject

The braincrawling occurred on July 4, 2005 and took approximately two hours and nine minutes

The subject, Paul Genigeti, received a small incision at the base of his skull for the cranial access

Google plans to market braincrawling technology by Fall 2006, priced around $5,000

It will include all of your memories on a single DVD, or formatted into text and displayed on Google blog service - Patents pending

http://blogcritics.org/archives/2005/07/14/132713.php



Google announces plan to destroy all information it can't index August 31, 2005 | MOUNTAIN VIEW, CA

Executives at Google, the company that promises to "organize the world's information," announced the latest step in their expansion effort: a far-reaching plan to destroy all the information it is unable to index

The new project, dubbed Google Purge, will join such popular services as Google Images and Google Maps

As a part of Purge's first phase, executives will destroy all copyrighted materials that cannot be searched by Google

www.theonion.com/content/node/40076



II. The threat



At the moment, Google is doing rather well

images.barchart.com/charts/GOOG.gif

www.economist.com/images/20031101/D4403WB1.jpg

www.cartoonstock.com/newscartoons/cartoonists/dbr/lowres/dbrn232l.jpg



cartoonbank.com/assets/product_images/52881_hi.gif

www.cartoonstock.com/lowres/hsc1737l.jpg

www.peak.org/~parsont/rockgard/SearchCartoon.JPG

So, about this threat…


Is Google a disruptive technology?

A disruptive technology is a technology that changes the bases of competition by changing the performance metrics along which firms compete (Daneels, 2004)

New products based on a disruptive technology have different attribute sets than existing products

They change the bases of competition because they introduce a dimension of performance along which products did not compete previously

Are we looking at a competence-enhancing or competence-destroying technological shift?



In November 2004, Google introduced Google Scholar

Indexes full text scholarly literature across formats and fields and peer-reviewed journals available online, except from Elsevier

Similar in function to Scopus and Web of Science

Claims to index the "Deep Web" or content

Goal: to include “peer-reviewed papers, theses, books, preprints, abstracts, and technical reports from . . . academic publishers, professional societies, preprint repositories and universities, [and] scholarly articles available across the Web”

scholar.google.com/scholar/about.htmlscholar.google.com/scholar/about.html





Results are ranked by relevance, apparently based on the number of times a scholarly work has been cited

Relevance is biased towards older works - newer works have had less time to be cited

It appears to be based on the ideas of Citeseer

Since 2005, it directly links users to online resources at their research libraries

Library Links enables institutional users, primarily at major academic libraries, to identify their affiliation and receive search results that link to their institution’s link resolver providing access to a document's full text



So, is Google a threat?

“However, a year after its beta release, Google Scholar is still facing a number of challenges that cause librarians to question its value for scholarly research. Nevertheless, it has become popular among researchers, and the library community is looking for ways to provide patrons with guidelines for the most beneficial manner of using this new resource.”Sadeh, T. (2006). Google Scholar Versus Metasearch Systems http://library.cern.ch/HEPLW/12/papers/1/


www.lock-out.org/d-art/fear.gif


The threat involves thinking about technology and social and institutional change

How have librarians dealt with the integration of new technologies?

Computers, networks, digitization, the web

One view is that “libraries have not changed much in the last 30 years despite waves of technological change

The values and structures of librarianship are also relatively stable”Gandel, P.B. (2005). Libraries: Standing at the wrong platform, waiting for the wrong train? EDUCAUSE review November/December 2005. 10-13.



Collections have expanded into digital formats

Methods for accessing these collections have evolved

The relationship between collections, patrons, and librarians as mediator remains

Also, libraries are still organized much as they were 30 years ago

Job titles have changed but the basic divisions of public-technical services, and professional librarians-clerical and paraprofessionals remain

They bear “more resemblance to a medieval caste system than to a modern, agile organization” (Gandel 2005, 10)



Here’s one description of the threat

Whether to settle a bet or to answer a research question, Google and Google Scholar are often the sources of first choice

In addition, a growing number of information services will provide expert answers to almost any question

Libraries have tried to match these challenges by providing new online reference services

It is not clear whether these redesigned services can compete with the rapidly growing commercial services available on the Web



Commercial sites have economies of scale

This may give commercial sites the advantage of greater access to more in-depth expertise

They can then tailor their services to a broad range of specialized needs

This leads to a scenario

Colleges and universities will shift their resources to pay for a national information service customized to the needs of the individual institution rather than support their own local library reference service



Google poses specific and general threats to libraries

Google Scholar, Book Search, and Suggest pose specific threats

We understand the weaknesses and gaps in these tools

Many academic users outside of LIS do not

“At a presentation to academic staff of the Library Committee in December 2005, we found that some academics were puzzled - even annoyed - at the idea that the Library should perceive any sort of a challenge from Google. (same with Amazon)” MacColl, J. (2006). Google Challenges for Academic Libraries. Ariadne http://www.ariadne.ac.uk/issue46/maccoll




www.punkstuff.com/logos/threats.gif


Research practice has a “routinized, repetitive character”

This is an important for professional researchers and students

Google seeks to become the tool of choice for research

They want to become embedded in patterns of situated social interaction through which research is done

If successful, Google will change research practice and devalue the role of librarians

Google Suggest handles the reference interview

Google Scholar locates the paper

Google Book Search finds the monograph








are needed to see this picture.QuickTime™ and a

TIFF (Uncompressed) decompressorare needed to see this picture.















The general threat


Google’s suite of tools and web services poses a general threat to librarians

They are creating a bundle of digital tools and services that are beginning to fit together

They are positioning the company to be at the center of people’s and organizations digital lives

This includes our work lives (Google Mini) and our social lives (Google Talk and Google Romance)

They are seeking to dominate and commodify the digital information environment

As market share grows, they will displace librarians

Libraries will become storehouses and repositories



Therefore:I have Google so I don’t need the library




Googlezilla

ipmslondon.tripod.com/sitebuildercontent/sitebuilderpictures/godzilla.jpg



www.wla.lib.wi.us/waal/newsletter/images/google.gif


That which does not kill us makes us stronger


www.lib.uwaterloo.ca/ ~dhmorton/o.html

www.infomistress.com/lib_images/images/lookitup_jpg.jpg


Conclusion

It is time to think strategically

SWOT analysis

Strengths, weaknesses, threats, opportunities

Consider the options

Ignore them - Google is in a different space

Work with them - look for synergies

Cooptition - work with them and compete with them

Smackdown! - compete head to head



Lovejoy Library Annual ColloquiumApril 13, 2006

Howard Rosenbaum [email protected]

http://www.slis.indiana.edu/hrosenba/www/Pres/siue_06/index.html

I have so I don’t need the

lovejoy library annual colloquium april 13, 2006 howard rosenbaum [email protected]

Documents