Draft print based advertisement poster

Draft print based advertisement advert

Mood board poster

Conclusion for the mood board • From this mood board I have gathered some ideas that have inspired me.

The posters give me some inspiration for the colour and font style. The font styles are bold and big. The main images are the majority of the size of the poster to catch the audiences eye. The background colour for the posters make the main image and the text stand out. Most of the posters have taken the main image shot outside in the open. This creates a creative effect for the poster.

Mood board advert

Conclusion for the mood board • From this mood board I have gathered some ideas that have inspired me.

The adverts give me some inspiration for the colour and font style. The font styles are bold and big. The main images are the majority of the size of the poster to catch the audiences eye. The background colour for the adverts make the main image and the text stand out. The adverts have been very creative with the colours and graphic editing. Instead of the posters they have used creative images.

Colours for my ideas• When deciding what colours I wanted to use for my poster and advert I

decided to use my tour of inspiration for guidance. The colour blue conveys to the audience what kind of music that’s being advertised. The blue connotes happiness on a sunny day, the blue also connotes freedom as the sky is wide and bright. This connects to my genre of music I am promoting through my poster and advert.

Hand drawn draft Poster

Main image has been placed in the middle of the poster to catch the audiences attention.

I have created some shapes on the bottom and top of the poster to create a unique design.

The artists name has been placed in cold capitals letters to make the name stand out. I have used two colours for the background and for the font. This is to make the font stand out to the audience.

This is where the dates for the tour go. I have placed them inside a box to easily identify and read.

Here I have included the social media synergy for the tour. I have used Facebook and Twitter.

Hand drawn draft Poster Conclusion

• On this hand drawn draft I have planed out most of what I would like to see on my Photoshop version. I will use the design as a guidance to now produce my Photoshop version. The main image will be different in the real version as is will be a lot bigger and close up. The shapes will be used as a template to see what colours go best. In the Photoshop version I will be using a gradient tool for the background.

Hand drawn Draft Advert The artists name has been enlarged to make it more eye catching in the magazine. The font has been made bold and bright with the background and font colours.

Details for the tour are placed on the right hand side of the poster. This incudes the special guests that are featured in the tour.

The main image has been placed in the center of the advert to make the artist look important.

The dates for the tour have been placed down the left hand side of the advert. These dates indicate when and where the tour will be.

Social media synergy has been placed at the bottom to promote the tour. I have used Facebook and Twitter

Hand drawn Draft Advert Conclusion

• I have created a hand drawn draft which is a guide towards to my Photoshop version. I have drawn the main image in the middle of the advert to make the artists the center of attention. I have also made the artists name a lot bigger to catch the audiences attention. I have placed the text around the main image to create a wrap around effect.

Mind map Poster

COLE- Tour Poster

Colour of the poster will be based on a blue sky as the background. The text will be white to stand out in front of the blue. The image will be fairly dark. The blue will merge with the dark image.

The target audience for this poster will be the fans of the artist. The audience will be in working class to be able to afford the tickets to the tour. The majority of the audience will be young teenagers. This is due to the stereotypical enjoying going out and socializing.

The logo name I have given the artist on tour, is COLE. I have decided to feature myself in the tour poster. The name is short and relent to the artists name. The name is easy for the audience to remember.

For my logo designs I have used the logo name with two dots before and after the name. I have been inspired to use this design from my poster of inspiration by COASTS.

The frequency of my poster being produced. Will be 4 months before the tour starts. This then gives people the chance to book their tickets in advance.

I will be putting up these posters all over London. This is because the tour will be in London.

The slogan for this poster will be “Dont miss a beat”

Mind map Advert

Magazine Advert – COLE

The colour scheme for this magazine advert will be very similar to the poster. The font will be white with the sky blue as the background. The image will be in black and white. The collour surrounding the image will be a very dark colour.

The target audience for this advert will be the fans of the solo artist. The target audience will be young adults who like to seek the enjoyment and like to socialize.

the logo design will be based on the design that I have used for my tour poster. The font will be white with a blue background to make the font stand out. The font will have white dots to the left and to the right of the logo.

The frequency of the advert in the magazine will be 4 months before the tour starts. This gives people more time to go and find out more about where they can buy the tickets from.

The location for the advert will be on the advert section of the music magazine that I have produced. This is called Rock Dance music magazine.

I will be using the same slogan that I have used for my poster which is called “ Don’t miss a beat”.

The logo name I have given the artist on tour, is COLE. I have decided to feature myself in the tour poster. The name is short and relent to the artists name. The name is easy for the audience to remember.

Font styles • I have chosen a range of fonts that I think will suit the poster and the advert. I

didn't’t like the fonts with the bold text that is shown below. The font style has to be simple with spacing between the letters. The font style in the bottom left hand corner had the simple font style that I liked. But the spacing in between wasn’t big enough. I therefore used the font style with the white text. This is because the spacing is big enough. I then decided to add the dots to both sides of the font. This gives the font style more of an interesting design. The font designs came from a website called http://www.dafont.com .

Draft Logo Design This is the logo that I have created for my tour poster. This is for the solo artist that is in tour. I therefore used the font style with the white text. This is because the spacing is big enough between the letters. I then decided to add the dots to both sides of the font. This gives the font style more of an interesting design.

Graphic Layouts

Name of the artist

Artists image

Synergy social media

Dates Dates

Locations

Poster

Name of the artist

Slogan

Image of artist

Dates

Loca

tions

Locations

Synergy social meida

Advert

Production Plan

Production Plan

Launch date/ Seasonal Calendar events

• I have decided to launch this product for the 25th June. This date has been selected because of the season that it is in. Summer is the perfect time to release the product. This is because people will be feeling a lot more excited and happier about the warm weather and less work that they have do due to the summer holidays. This also gives people the perfect amount of time to be able to book their tickets in advance for the tour. Because people are on their summer holiday they therefore have more time to then socialize.

Proof reading and Sub editing • I will be the one who will be proof reading the content of the work

because I can spot any errors or spelling mistakes in the writing. There will be potential errors such as not putting a capital letter for the location names where the tour will be held.

Location Recce

On this location Recce I have identified the hazards when taking the photos of the model. I have also highlighted the clothes, lighting and shot types that I need to consider.

Safe working Practice • To create my Photoshop version for the poster and advert I used

Adobe Photoshop CS5.1. I have selected this program because it has all the features that I need on it to be able to edit the pictures for the poster and advert. I used tools such as the crop tool, gradient tool, shape tool, text tool and added in my own images. I used the gradient tool to be able to fade the colour from the bottom to the top. I had the colour swatches saved in the program which means that I could keep the colour consistent and the same when editing.

Draft Poster information This is the draft article that I have created showing who else in terms of artists will be in the advertisement. I have said on the advert that the specail guests for the tour will be COASTS, BAD SUNS and COLDPLAY. I have chosen these bands because they have a simial genre of music to COLE. This will become appealing to the target audience. Because they are all ready attracted to the genre of the COLE tour they will then enjoy the other featured bands.

Step by step on how I made my poster

• 1- I grouped my ideas together for my poster in terms with that colour and font style I wanted to use. I then chose the background colour for the canvas.

• 2- once I had then found the colour I then used the bucket tool to fill the background.

• 3- I then inserted the pre made font style that I had chosen and then created.

• 4- I then used the shape tool to then add the tow dots that go bots sides of the font. To make sure that the dots were in line I then used the ruler tool to make sure that the dots were level.

Step by step on how I made my poster

• 5- I then added the slogan which goes below the font style.• 6- I then used the main image that I took in the photo shoot. I then used the gradient tool to

fade the background and the main image up the canvas. This created a good effect for the poster.

• 7- I then used the text tool to then add in the details for the tour. The text was placed around the main image to create a wrap effect.

• 8- The final step was to then add the social media synergy. This included Facebook, Instagram and then my magazine that u created called Rock Dance.

Step by step for my Advert • 1. For the background I used the bucket tool for the colour of blue. I then used the

gradient tool to then fade the blue into a black. • 2. I then imported the font that I had created using Dafont.com. I placed it at the

top of the advert and used the control T. This then allowed me to then change the size of the image.

• 3. I then added the slogan for the advert above the font style. • 4- The shape tool was then used to then add the dots to both sides of the font

style.

Step by step for my Advert • 5- the main image is then added to the bottom of the advert. I then was able to

use the control T button to then change the size of the image. I have placed the main image at the bottom to create a rising effect for the image. This then gives the advert more room for the text.

• 6- The text tool will then be used to then add the dates and the times along with the location of where the tour will be taking place.

• 7- The text tool will then be used to then add the social media synergy to the bottom of the advert.

Photo shoot plan

Setting up equipment

• This is a tri pod and camera which is set up in order take the photos for my magazine. The camera sits on top of the tri pod so I get a clear and stable picture.

• The tri pod is portable and folds into a small carry case.

Equipment being used

• I will be to be using the NIKON COOLPIX L840 Bridge Camera – Black as it has all the features I need for the shoot. This will camera has:

• 16 megapixels• Sensor type: CMOS (Full HD 1080p video)• 76.2 mm LCD tiltable screen• Built-in WiFi and NFC

Equipment being used

• The tripod I will be using is a Benbo Trekker Mk 3 Kit. This is the tripod I need to use when taking a photo. This will give me a still and higher quality photo that looks level.

Equipment

The images below are the pieces of equipment that I need to be able to conduct the photo-shoot. The solo artist called COLE is a drummer which is why I need to have this. The drum sticks will be needed to look like the artists is playing the drums when taking the photos. I have chosen to take the photos with the I phone 6 plus as the quality of the images are high. I have the access to the phone as I own one. I am taking the photos in the drum room of St Andrews Catholic school. This is because I can use the drum kit and sticks that are in the room.

Risk Assessment This is the risk assessment that I had to do for the photo shoot plan. I had to make sure that all the hazards while taking the photos. I have taken photos of what I think will cause an accident while taking the photos. I have then written a short description explaining how they are classed as hazards and what to be aware of when taking the pictures.

Budget/summary/resources • Magazine advertising rates- to have my advert that I have created in my

magazine. I will be looking at paying for a half page at around £1,512. This will get my advert into one of the top selling magazines. For the full page I would have to be paying around £2,750. My advert is fairly small so will be able to fit into the half page space.

• I will be needing staff for the campaign to create the advert and poster. I need a photographer which will be costing me £35 an hour. I will be needing a editor which will be costing me £50 an hour.

• The equipment wont cost me very little as I already own a camera. The cost of the computers that I need to produce the poster will be £875.

Location Recce

Location Recce

Costs of producing the poster • I will be looking at how much it is going to cost me to be able to produce

the poster through the printing. The posters will be a size of A4 which is small for a poster. I have chosen this because then I can the afford to have a larger quantity of of the posters to print. I am looking to produce 75 A4 posters. According to http://www.alocalprinter.co.uk/uk/posters/ this should cost me £30. This will include a free delivery which will also save me money.