“Pay It Forward”

Our TeamUST MBA Elite*

Data Fok Davie Chen

Flora Sze Kit Lam Winnie Tam

*Elite: Experimental Learning Is The Essence

Agenda

Marketingplan

Fundraisingactivities

Challenges and

Achievements

Fundraising result

Marketingplan

Fundraisingactivities

Challenges and

Achievements

Fundraising result

Our Philosophy

• In combination of our philosophy of “Pay it forward” and OSC’s “Bring Joy to the World”, we created the "Little MBA" workshops which we aimed to leverage what we have learnt from HKUST MBA program to pass the knowledge to the next generations as well as raising fund for the special needs.

Marketing plan

About Little MBA WorkshopMarketing plan

3-hour workshop covers:

Strategy:•To raise funds by selling OSC merchandise, additional photo package & T-shirts of the workshop, and other sponsored products during the workshop

Money Management

Teamwork

Decision making

Promotion

• Mass Invitation• Message to primary school• Church network

• Digital platform• Set up Facebook page• On target Forum

• Baby kingdom

• One to one detailing• UST MBA Alumni Event• Swire Booth

Implementation of fundraising activities

Our Little MBAers

One to one

detaiiing

Digital platform

Mass invitation

Fundraising methodology• Encourage donations by providing services &items during the workshop

Provided by OSC: OSC T-shirt OSC hatAdditional: Little MBA workshops (with certificate) Little MBA team designed T-shirt Photo with Santa with printed photo Electronic photo packages of all photos of the events Balloon figures Sponsored Chocolate Sponsored Health Supplements

• Also, direct direction donation from Friends MBA current students Alumni School faculties MBA program

Implementation of fundraising activities

Oct 2013

Oct - Nov

Nov 2013

1 Dec 2013

7 Dec 2013

8 Dec 2013

5 Jan 2014

5-10 Jan 2014

Manage changes & meet the needsCope with challenges by putting ourselves in others’ shoes

Challenges and Achievements

• Promotion via social media

• Cold-calling: private & subsidized primary schools

• Seek for resources

• Full enrolment for 8 Dec workshop!

• Swire Street Fair

Little MBA Workshop

• Revise strategy & pricing• Promotion at business

school events

• Final fundraising

120 Students enrolled Little MBA, with over 70% attendance rate on average

Challenges and Achievements

Number Total

Enrolled 120

Attended 89

Attendance rate 74.2%

Little MBA was rated 90% useful on average

Challenges and Achievements

*No. participants of the evaluation: 11

Content

Delivery

Room Setup

Money Concept

Responsibility & Cooperation

Decision making

Business Team Project

Overall

94.5%

89.1%

85.5%

90.9%

88.6%

90.9%

90.9%

90.9%

TANGIBLE

INTANGIBLE

Pure sales of OSC T-shirts & hats (During Swire Booth)~HK$ 2K

Priceless

Pure sales of OSC T-shirts & hats (During Little MBA workshop)

~HK$ 5K

Donation from parents for the workshop as a whole

~HK$ 20.1K

Sales of photo package during the workshop

=HK$ 6.9K

Donation from faculty to support the Little MBA (and reimbursement of all cost excluding Swire reimbursement)~HK$ 12K

HK$ 45,951

Fundraising Results

Bring Joy to the World Bring Joy to the World

TANGIBLETANGIBLE

Workshop HighlightsFundraising Results

Thank you