linkedin to profitability

What do you see?

LinkedIn to Profitability

By Brandon Lewin

@ImgPerspective#takingover

Today’s Agenda

• Strategizing

• Optimizing

• Proactivity


Background

• January 2013 over 200 million Users• Over 15 million of the registered users

are Small-Business Professionals.o 6.8 Million in the U.S. (27 Million

SMB’s)• LinkedIn members did nearly 5.3 billion

professionally-oriented searches on the platform in 2012


Areas of Focus on LinkedIn

• Prospecting

• Networking


Setting up Your Strategy

• What are your goals?

• What is your prospect profiles?

• Who are your strategic partners?


Setting up Your Strategy

What is Your Message?


Why? @ImgPerspective#takingover

The Why is Very Important

Reference Simon Sinek’s Presentation for TED on YouTube


Optimization @ImgPerspective#takingover

Audience @ImgPerspective#takingover

Keywords @ImgPerspective#takingover

The New and Improved LinkedIn Profile


Optimizing Your Profile

• Keywords

• Body

• Applications


Leaders @ImgPerspective#takingover

Finding Groups

• Use Your Prospect Profiles

• Search the Groups by using the Industry or Title of the prospect


Groups

• Put yourself in at least 17 Groups

• You can be up to 50 Groups


Company Page @ImgPerspective#takingover

Use it or Lose It@ImgPerspective

#takingover

Hunting @ImgPerspective#takingover

Integrate @ImgPerspective#takingover

Be Positive @ImgPerspective#takingover

Homework @ImgPerspective#takingover

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More Information

Contact Brandon Lewin 224.244.5198

[email protected]

Get Marketing Tips www.ImagePerspective.com/blog

@BrandonLewin@ImgPerspective

#takingover