how to really use linkedin - mini linkedin training course

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LinkedIn Workshops & Presentations LinkedIn Classroom Training Courses LinkedIn Webinars & Online In 10 slides – Mini LinkedIn Training Course @LinkedinBook Jan Vermeiren – Bert Verdonck

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Page 1: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

In 10 slides – Mini LinkedIn Training Course

@LinkedinBook

Jan Vermeiren – Bert Verdonck

Page 2: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

"Someone invited me to LinkedIn, I made a Profile, have a few connections and now I wonder WHY am I on this website?"

"How can I benefit from LinkedIn?"

"And without spending too much time?"

Most people's problem: WHY should I use LinkedIn

Page 3: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

Set a step back!

First define your goals: where do you want to go with your business or you career?

Then ask yourself: who are the people in the best position to help me reach my goals?

Page 4: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

LinkedIn: (business) people connecting with (business) people

It is still about people!

What's your networking attitude?

"Sharing information in a reactive and proactive way without expecting anything in return" -> can you do this or are you only taking from other people?

Page 5: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

Fundamental principle of networking

The real power of the network is in the second degree.

The real power is in the network of your network.

So don't focus on your own network, but ask them to introduce you to their network!

Page 6: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

Single most important "feature" of LinkedInLinkedIn shows the connections between people.

LinkedIn shows you which of your own contacts can introduce you to their connections who know them.

LinkedIn allows you to easily tap into the power of the 2nd (or 3rd) degree.

LinkedIn eliminates "cold" calling.

Page 7: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

How to REALLY use LinkedIn?1. Set a goal

2. Decide who are the people in the best position to help you reach that goal

3. Use LinkedIn to find them.

BUT you need a "basic" or first degree network first before you can tapinto the power of the second degree / the power of LinkedIn.

Page 8: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

Building your "basic" network in 3 steps1. Upload the contacts from your email program to LinkedIn.

2. Connect with (old) colleagues and (old) classmates using LinkedIn tools.

3. Join the Groups which are in line with your goals, for example:

1. People with the function/role that interests you

2. Professional organisations

3. Trade organisations

4. Recruiters

5. Alumni associations of your college or previous employer(s).

Page 9: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

5 Steps Success Strategy

1. Define a specific goal

2. Think of the people in the best position to help you reach your

goal

3. Use "Advanced Search"

4. Look at the list for common contacts

5. Ask the person you have the best relationship with for a Magic

Mail

Page 10: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

42 tips to make your profile stand outTHE tool outside LinkedIn that makes your network work for youExtra strategies to find new customers, employees or a new jobPassive, active and proactive strategies to be found31 answers to the most frequently asked questions (FAQs)30 little known features that can make or break your results with LinkedIn11 tools to save time

Then download the FREE book "How to REALLY use LinkedIn (2nd edition)": http://www.how-to-really-use-linkedin.com (There you will also find an overview of our live LinkedIn sessions (presentations, workshops, training courses) and onine LinkedIn training (webinars and online home study courses).

Do you want more tips like

Page 11: How to REALLY use LinkedIn - mini LinkedIn Training Course

LinkedIn Workshops & PresentationsLinkedIn Classroom Training CoursesLinkedIn Webinars & Online Training

www.how-to-really-use-linkedin.com