linkedin dos & don'ts
TRANSCRIPT
DOs & DON'Ts LinkedIn
www.McGrathPower.com
THE GUIDELINES
as with all social channels LinkedIn is not without
key rules to live by
THE GUIDELINES
here are just a few to get you started
THE GUIDELINES
take full advantage of everysection of the profile to
develop and establish yourprofessional brand
DO
add a photo, full keyword-rich
descriptions(not just your title!)
of work history, degree(s)
and unique skills; this is an opportunity
to increase SEO
profiles with photosare 14x more likely
to be viewed
THE GUIDELINES
use LinkedIn with anincomplete profile - it
illustrates a lack of credibilityand professionalism
DON'T
complete profiles have 40x more
business opportunities
are you a publishedauthor? have you produceda video? are you listed on a
patent? do you have anycertifications? add them!
use LinkedIn to illustrate your
personal interests to add personality
to your profile
DO
change your LinkedIn URL to your name and add thelink to your
email signature
DO
THE GUIDELINES
use LinkedIn as a passive repositoryfor your resume
DON'T
LinkedIn is a means to actively
drive business, as well as
build a personal brand and pursue career goals
take advantage of the 3FREE backlinks with
search engine friendly text to drive traffic to your
other websites and profiles
DO
Google LinkedIn
THE GUIDELINES
send impersonal connection requests
DON'T
send connectionrequests within a week of
meeting someone andpersonalize the requestwith a reference to how
you know the person
add a personalbackground imagethat reflects who
you are or what you doprofessionally
DO
endorse your connections to
encourage them to
endorse you (bonus: SEOopportunity!)
DO
ditto for recommendations!
join groups, bothprofessional and personal
interests, and startnetworking by adding value
first and selling later
DO
be a spammer - keep your content helpful
and relevant
DON'T
follow the 80/20 rule:for every self- promotionalpiece you must post fouruseful non-promotional
types of content
DO
offer quality trainingmaterials, ebooks, best
practices, tips, tricks andtools to your connections
DO
think you canbecome an
influencer like Richard Branson
overnight
DON'T
LinkedIn is a long play
it is about buildingrelationships
invest the time andyou will earn the title
of thought leader
THE GUIDELINES
for more tips on usingLinkedIn and all things public
relations andcommunications, please visit:
www.mcgrathpower.com